AMD Opens Online Shop with iPart and Welcomes Over 100,000 Netizens to Its New Website

AMD Opens Online Shop with iPart and Welcomes Over 100,000 Netizens to Its New Website

September 24, 2007

    SHANGHAI, China, Sept. 24 /Xinhua-PRNewswire/ --
Recently, chip giant AMD opened its "virtual
flagship" shop on iPart, the famous "online
virtual" community website based in China.  Just after
AMD's shop officially opened, over 100,000 netizens visited
it and the "shop door" was immediately jammed
packed with intrigued visitors. 

    The iPart branch of AMD has an online workshop for
netizens to experience the pleasure of assembling computers
by themselves and its main purpose is to teach users the
process of component R&D.  The shop owner prepared a
limited number of value-added "fortune bags" for
netizens who came into the assembling workshop to assemble
computers in return for users' support and loyalty to AMD,
and the most attractive among them are five AMD Turion 64
HP extreme-speed notebook computers at a market value of
RMB5,499 each.

    Just a few days after the activity began, netizens
lined up to receive fortune bags every day and Bing
Fengwanzuo, the netizen who ranks first at present, said,
"I stand in the queue from 3 or 4 o'clock in the
morning in order to get the notebook computer from AMD. 
The constantly updated data about rankings show the
participation degree of netizens is not only exceeding the
organizer's expectations, but also reflects that such a
commercial promotional idea is acceptable to most users and
has a beneficial result. 

    For a time, the most popular activity at the website
was lining up to receive AMD fortune bags.  Previously big
department stores prepared big gift bags to present to
consumers for thanksgiving while they made purchases only
at the year-end, but the fortune bags don't need to be held
for several months. Only luck and enough patience will make
it possible for users to get the big prize for nothing. 

    DHC and AMD, along with other international brands, are
now available online at iPart, and IKEA is also negotiating
establishment of a shopping mall in iPart that will cater
for 7.5 million users.  After IBM opened a branch in Second
Life, various big domestic brands showed the same enthusiasm
for marketing activities designed by virtual communities as
their foreign counterparts. It is expected that in the near
future, an online shopping street will also be established
in virtual space to allow you to experience and convenience
brought about by making just one click at home to order
everything you want.

    About Advanced Micro Devices: http://www.amd.com.cn 

    AMD was established in 1969 and is headquartered in
Sunnyvale, California.  It designs and manufactures
innovative microprocessors, flash memories and low-power
processors for the computer, communications and consumer
electronic industries.

    AMD has business establishments around the globe and
has set up sales offices in all major cities worldwide.  As
one of the fastest developing countries, China has
increasingly become one of AMD's global strategic focuses.
In September 2004, AMD Greater China Region was officially
established in Beijing to take charge of all AMD' business
on the Chinese mainland and in Hong Kong and Taiwan and
further grasp opportunities in China. 

    About iPart: http://www.ipart.cn 

    iPart is China's largest domestic web2.0 Avatar -- SNS
dating bog and community site.  It started operations in
August 2005 and is committed to the concepts of
"youth, creation and innovation".  Through the
online information platform, it offers web and mobile users
various internet services including netizen blogs,
minihompy, photo albums, friendship and dating services, as
well as wireless value-added functions.



    For more information, please contact:

     Cecilia Wu of iPart
     Tel:   [phone] x210
     Email: [e-mail]