Arrow Joins Altera to Host SOPC World 2007 in Greater China Region

Arrow Joins Altera to Host SOPC World 2007 in Greater China Region

October 09, 2007

    HONG KONG, Oct. 9 /Xinhua-PRNewswire/ -- Arrow Asia Pac
Ltd., a business unit of Arrow Electronics, Inc. (NYSE:
ARW), announced that it will join Altera Corporation
(Nasdaq: ALTR) to host SOPC (system-on-a-programmable-chip)
World in four cities, including HsinChu in Taiwan (Oct. 17),
Nanjing (Oct. 25), Wuhan (Oct. 30), and Chengdu (Nov. 1) in
mainland China.  

    (Logo: http://www.xprn.com/xprn/sa/200703021139.JPG )

    Comprised of technical sessions and exhibitions, SOPC
World is an annual conference organized by Altera and its
business partners.  Engineers, designers, device
manufacturers, and industry executives and managers will
learn how Altera's programmable logic solutions address the
system-level design issues of today and tomorrow.  

    "Over the years, Altera's SOPC World has emerged
as one of the most prominent events for the industry.  We
are pleased to continue our participation in the SOPC World
conference, which reinforces Arrow's on-going demand
creation efforts for Altera's innovative custom logic
solutions," said CC Lim, vice president of marketing
for Arrow Asia Pac.  "This conference provides
attendees with insights and solutions on how to address
some of the system-level design challenges such as
increasing system complexity, shortening product
lifecycles, and shrinking time-to-profit timelines."

    Arrow's field application engineers will conduct
several interactive workshops at each exhibition, featuring
Altera's extensive SOPC product offering.

    For on-line registration of the SOPC World conference,
please go to http://www.altera.com/sopc .

    About Arrow Asia Pac

    A business unit of Arrow Electronics, Inc. (NYSE: ARW),
Arrow Asia Pac is one of Asia-Pacific's leading electronic
component distributors.  In addition to its regional
headquarters in Hong Kong, Arrow Asia Pac operates 51 sales
offices, four primary distribution centers and 12 local
warehousing facilities in 11 countries/territories across
Asia.

    Providing a full range of semiconductors, passive,
electromechanical and connector products from over 170
leading international and local suppliers, Arrow Asia Pac
serves more than 10,000 original equipment and contract
manufacturers and commercial customers in Asia-Pacific. 
Visit us at http://www.arrowasia.com .


    Media Contact:	

     Ray Leung
     Marketing Communications Director 
     Arrow Asia Pac Ltd.
     Tel:   [phone]		
     Email: [e-mail]

     Grace Kung
     Marketing Communications Manager
     Tel:   [phone]
     Email: [e-mail]