Checkpoint Systems Introduces The EP Label Range

Checkpoint Systems Introduces The EP Label Range

June 26, 2007

Introduction Represents Quantum Leap in Tag Detection and
Deactivation Performance


    HONG KONG, June 26 /Xinhua-PRNewswire/ -- Checkpoint
Systems, Inc. 
(NYSE: CKP), a leading manufacturer and marketer of
identification, tracking, security and merchandising
solutions for the retail industry and its supply chain,
today introduced its line of Enhanced Performing (EP) radio
frequency (RF) electronic article surveillance (EAS) labels
during the company's Advanced Apparel Solutions Conference
in Paris.  The new, more powerful RF-EAS technology
delivers a quantum leap in both detection and deactivation
performance levels, helping reduce shrink further and
improve the consumer experience.
 
    (Logo: http://www.xprn.com/xprn/sa/200701241626.jpg )

    "The new EP labels from Checkpoint represent a
major breakthrough in EAS technology," says George
Off, Checkpoint CEO.  "After more than two years of
R&D, we have developed a production process that
delivers a substantial improvement in both flexibility and
performance over current technology while reducing the size
of the labels." 

    Checkpoint's new and improved line of EAS labels offers
several advantages to retailers.  Designed to be smaller and
thinner than traditional EAS labels, EP labels are more
easily integrated into retailers' source tagging programs,
providing greater options for source tagging on a wider
range of products. Therefore, the number of products that
arrive in stores with security labels already in place is
increased, and store labor costs are reduced. 
Additionally, retailers will benefit from the increased
detection offered by the new EP labels, which will result
in less product lost to theft.  Finally, when the labels
are affixed by personnel at the store level, they can be
placed on smaller products and will cover less packaging
area than previous labels.

    Checkpoint has designed the smaller label format to be
compatible with its new Meto Proline XXL RF hand labeling
guns, so that store personnel can effectively accomplish
multiple tasks at one time.  This hand labeling gun enables
retailers to print pricing and promotional information
directly on the RF labels themselves, instantly and in one
process.  This allows store personnel to apply more labels
in less time than it would take to manually apply them.  It
also eliminates the time spent applying multiple labels and
ensures that less packaging is covered because a single
label contains all necessary information.

    In addition, the new production process is aligned with
Checkpoint's desire to reduce the use of energy.

    "This new technological development further
establishes Checkpoint as an innovative leader in
EAS," concluded Off.  "These new labels have been
designed the Checkpoint way, offering our customers a
superior level of performance, while remaining compatible
with their existing investment in equipment and
source-tagging program.  It's a break-through technology
that will bring great value to the global community of
RF-EAS users." 

    The specialty products within the EP label range are
commercially available today, and productions units around
the world are in the process of increasing production to
full capacity.

    The Advanced Apparel Solutions Conference brings
together speakers and attendees from many sectors of the
apparel industry to discuss the latest technologies and
trends in an increasingly complex global retail
environment.

    About Checkpoint Systems, Inc.

    Checkpoint Systems, Inc. is a leading manufacturer and
marketer of identification, tracking, security and
merchandising solutions for the retail industry and its
supply chain.  Checkpoint's services are aimed at
increasing sales and protecting the profits of its
customers. Listed on the NYSE (NYSE: CKP), Checkpoint
operates in every geographic market and employs 3,200
people worldwide. Checkpoint specializes in source
protection of consumer goods, EAS (Electronic Article
Surveillance), RFID (Radio Frequency Identification) and
merchandising solutions. ( http://www.checkpointasiapac.com
).


    Checkpoint Systems, Inc.
    Asia Pacific

     Natalie Chan
     Tel:    [phone]
     Emaill: [e-mail]
     Web:    http://www.checkpointasiapac.com