Chivas Regal Launches New Luxury Whisky

Chivas Regal Launches New Luxury Whisky

September 30, 2007

First bottle of Chivas Regal 25 Year Old unveiled to the
world in New York

    NEW YORK, Sept. 30 /Xinhua-PRNewswire/ -- 

    Tonight saw the sumptuous new Chivas Regal 25 Year Old
Scotch whisky launched at a glittering international event
at the New York Public Library. Celebrities, VIP guests and
media gathered to witness the return of the original Chivas
Regal 25 to New York City almost one hundred years after
its first introduction. 

    ( Photo:
http://www.newscom.com/cgi-bin/prnh/20070929/LNSA001 )

    Hollywood star Julianne Moore wowed onlookers wearing a
beautiful Lanvin dress complimented with Fred Leighton
bracelets whilst Grammy Award-winning jazz artist Diana
Krall provided the entertainment, creating the perfect
blend of New York glamour and Scottish soul.  

    Oscar-nominated Julianne Moore, who received the first
bottle on behalf of the city of New York, said:
"Scotland has always been a part of my life but I am
thrilled to be a New Yorker - it is the one place in the
world I feel most at home.  In New York, there is a
tremendous sense of tolerance and community, in both a
personal and global sense."

    Amongst the 400 international VIP guests were the
stunning Lucy Liu, film star and director Daniel Wu wearing
a tailored Gucci suit, and Wu's partner supermodel Lisa
Selesner.  Movie star Lucy Liu said, "It's my honour
to come here tonight, it's a beautiful event."

    Bollywood superstar Karan Johar and top Indian model
Deepika Padukone were two more of the famous faces that had
the honour of witnessing the first bottle being piped into
the dinner by 25 pipers from the Fire Department of New
York. Chivas Regal Master Blender Colin Scott led the
guests through the world's first tasting of this sumptuous
Scotch in the perfect venue of the New York Public Library.
 

    Scott described the new Scotch, launched to meet the
growing global demand for luxury Scotch whisky, as his
"life's greatest achievement."

    -- Images and press releases are available from the
Chivas Regal Virtual
       Media Centre http//www.chivas.com/media and further
images on Getty

    -- Video News Release will be played out on Reuters
Global satellite feed
       at 05:15 New York / 09:15 GMT (Saturday 29
September)


    For further information, VNR / B-roll requests or
images, please contact:

     Alexander Coulson
     Karen Earl Sponsorship
     Tel:   [phone]
     Email: [e-mail]

     Stephanie Mingam 
     Chivas Brothers
     Tel:   [phone]
     Email: [e-mail]