dotMobi Launches Next-Generation, Industry-Leading Mobile Web Site Testing Tool

dotMobi Launches Next-Generation, Industry-Leading Mobile Web Site Testing Tool

September 05, 2007

Lauded as a 'Great Resource for Mobile Web Developers,'
Upgraded ready.mobi Tool Offers Site-wide Testing, a New
Design and Integrated Account Management for Developers


    DUBLIN, Ireland, and WASHINGTON, Sept. 5
/Xinhua-PRNewswire/ -- dotMobi, the consortium behind the
only Internet address created specifically for mobile
phones, today launched an upgraded version of ready.mobi,
its free, industry-leading mobile Web test tool.

    Already lauded as a "great resource for mobile Web
developers" by WAP Review (http://wapreview.com), the
2.0 version of ready.mobi (located at http://ready.mobi )
evaluates the quality of mobile Web sites using mobile
industry standards and best practices to ensure sites work
on all mobile phones around the world. 

    ready.mobi generates free reports with easy-to-evaluate
scores for every page on a mobile site, as well as in-depth
analysis of more than 35 attributes to determine how well a
site is likely to perform on mobile phones. 

    In addition, users of dotMobi's Developer Forum
(http://dev.mobi) are able to maintain ready.mobi test
preferences and a history of previous test results to show
the improvement of sites over time. This allows ready.mobi
to become an important part of the users' mobile Web
development and quality assurance processes.

    Andy Moore, Director, Palace Marketing, Ltd.
(http://palacemarketing.mobi) said, "The new features
of ready.mobi allow me to run a check on an entire site.
The new interface makes it much quicker and easier to
assess how ready a site is. And the complete
site-processing feature is a great time saver. I can
initiate a crawl, then return later and view a complete
profile of how 'ready' the site is. The reports give a
bigger picture to the readiness of a site, save me time and
save my clients money."

    WAP Review noted that ready.mobi's ability to check a
complete site is "nothing short of amazing."

    The new version of ready.mobi delivers many
user-requested features, including additional mobile phone
emulators, the ability to specify mobile device headers to
crawl sites (and save them for later use), and color-coded
results that provide at-a-glance views with an option to
"drill down" to greater detail for each
attribute. Developers who build .mobi sites also have the
ability to stop and start the site crawlers and review
results in real-time. 

    "I've never seen such a human-friendly validation
tool," said Andy Moore of Palace Marketing. "The
'help me fix it' links are fantastic and provide
comprehensive, easily digestible guides on how to achieve
mobile readiness. It's not just a tool for geeks. It gives
an easy to understand, human-focused view on how ready a
site is."

    Launched in November 2006, ready.mobi has already been
used to test more than 250,000 pages of mobile content,
ensuring that sites are of the highest quality for mobile
consumers. 

    "ready.mobi has proven to be incredibly popular
with the mobile developer community," said Neil
Edwards, CEO of dotMobi. "Being able to take the
feedback of the community and offer an advanced version -
still at no cost - to users is gratifying to dotMobi. The
high level of use and discussion around ready.mobi and our
Developer Forum at http://dev.mobi proves that interest in
creating .mobi content and services is growing daily."


    About dotMobi

    dotMobi (the informal name of mTLD Top Level Domain,
Ltd.), a consortium based in Dublin, Ireland with offices
in Washington, DC and Beijing, is leading the growth of
Internet use from mobile phones with the .mobi domain name.
Unique among domain name providers, dotMobi ensures that
services and sites developed on the .mobi domain are
optimized for use by mobile phones. On-the-go consumers can
have confidence that an Internet site will work on their
mobile phones when using a .mobi address.

    dotMobi is backed by leading mobile operators, network
& device manufacturers, and internet content providers,
including Ericsson, GSM Association, Hutchison 3, Microsoft,
Nokia, Orascom Telecom, Samsung Electronics, Syniverse,
T-Mobile, Telefonica Moviles, TIM, Visa and Vodafone.
dotMobi is also a sponsor of W3C's Mobile Web Initiative. 

    For more information on dotMobi domains and
registration information, visit http://mtld.mobi . Visit
the dotMobi blog at http://blog.mobi .



    For more information, please contact:

     Vance Hedderel
     dotMobi (mTLD Top Level Domain, Ltd.)
     Tel:   [phone]
     Email: [e-mail]

     Danielle Siemon
     A&R Edelman for dotMobi
     Tel:   [phone]
     Email: [e-mail]