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2007'12.07.Fri
DuPont Titanium Technologies Announces a Price Increase for All Ti-Pure(R) Titanium Dioxide Products Sold in Asia
November 27, 2007


    SINGAPORE and WILMINGTON, Del., Nov. 27
/Xinhua-PRNewswire/ -- DuPont Titanium Technologies today
announced a price increase for all DuPont(TM) Ti-Pure(R)
titanium dioxide grades sold in the Asia Pacific region.

    Effective January, 15, 2008, or as permitted by
contract, prices for all titanium dioxide grades (TiO2)
will increase $150 USD per ton in Asia except People's
Republic of China. 

    Effective January 15, 2008, or as permitted by
contract, prices in China will increase by 1.5RMB/kg.

    This increase is in addition to the global price
increase actions announced previously and being implemented
through 4Q2007 by DuPont.  Input costs associated with raw
materials, energy, fuel and transportation continue to
escalate rapidly.  The increases implemented to date in
2007 still leave prices well below the levels required to
offset both structural changes in costs and recent rapid
cost escalations.  DuPont Titanium Technologies will
continue to work to offset these increases with
productivity initiatives, but such initiatives alone cannot
be expected to support margins and reinvestment economics
necessary to support the needs of our customers in the
growing Asian markets. 

    In addition to this overall portfolio increase
announcement, DuPont Titanium Technologies will implement a
price differential between selected elements of the standard
offering and selected specialty offering elements in the
product line.  This will include some grades, some
packaging and some logistics. 

    DuPont Titanium Technologies is the world's largest
manufacturer of titanium dioxide, serving customers
globally in the coatings, paper and plastics industries. 
The company operates plants at DeLisle, Miss.; New
Johnsonville, Tenn.; Edge Moor, Del.; Altamira, Mexico; and
Kuan Yin, Taiwan; all of which use the chloride
manufacturing process.  The company also operates a plant
in Uberaba, Brazil, for finishing titanium dioxide and a
mine in Starke, Fla.  Technical service centers are located
in Uberaba, Brazil; Mexico City, Mexico; Mechelen, Belgium;
Kuan Yin, Taiwan; Ulsan, Korea; Wilmington, Del.; and
Shanghai, China, to serve the European, Middle Eastern,
United States, Asian and Latin America markets.

    DuPont (NYSE: DD) is a science-based products and
services company.  Founded in 1802, DuPont puts science to
work by creating sustainable solutions essential to a
better, safer, healthier life for people everywhere. 
Operating in more than 70 countries, DuPont offers a wide
range of innovative products and services for markets
including agriculture, nutrition, electronics,
communications, safety and protection, home and
construction, transportation and apparel.

    The DuPont Oval Logo, DuPont(TM), The miracles of
science(TM), and Ti-Pure(R) are registered trademarks or
trademarks of DuPont or its affiliates.


    Contact:    Kimberlie A. Lantz       
                United States            
                302-999-2361             
                kimberlie.a.lantz@usa.dupont.com

                Ricky Fu Ming law
                Singapore
                (65) 6586 3055
                Ricky-Fu-Ming.Law@sgp.dupont.com
PR
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