Geely Unveils New Logo in Beijing on November 6

Geely Unveils New Logo in Beijing on November 6

November 07, 2007

    BEIJING, Nov. 6 /Xinhua-PRNewswire/ -- Zhejiang Geely
Holding Group announced today that the new Geely logo was
unveiled at Beijing Geely University on November 6.  The
new logo is the result of a global design contest lasting
over 300 days.  The winning logo was decided by online
public voting and by 66 professional adjudicators.  The
total prize money for the contest was RMB3.6 million.

    (PHOTO: http://www.xprn.com/xprn/sa/200711070151.jpg )

    For Geely, the change in logo demonstrates its fast
development in the global arena.  It signals not only a
significant milestone for Geely's brand building, but also
the maturity of China's self-owned and corporate brands. 
Geely spokesperson, Wang Ziliang said, "China's
self-owned brands have come to realize the importance
behind having the right auto brand and auto culture when
trying to succeed overseas." 

    Geely has enjoyed strong popularity since it kicked off
the global design contest on January 9, 2007.  According to
data from organizers of the contest, 27,336 entries were
received before the August 7 deadline, of which, 12,205
were successful.  Entries were received from more than 100
countries worldwide, setting world records for a corporate
logo design contest, and more than 9,000 media
organizations worldwide reported on this event.  The
winning logo, designed by Yue Xiande from Anhui province
outshined fellow designs and was a welcome recipient of the
top prize.  

    A decade ago saw Geely formally set foot in the auto
industry with a philosophy of "making cars affordable
for the common citizen."  Following 10 years of
unremitting efforts, and 700,000 Geely cars built on this
philosophy, Geely now enjoys the benefits of vehicle &
spare parts production bases in areas including Shanghai,
Ningbo, Luqiao, Linhai, Xiangtan and Lanzhou.  With a gross
asset value of RMB11 billion, Geely has been recognized as
one of the top 500 Chinese companies for five years in a
row, and one of the top 10 Chinese car markers three years
running.  Geely is also regarded as the company with the
fastest growth and the most remarkable development in the
last 50 years of Chinese car making.

    In 2007, Geely took the lead in reinventing itself. 
Under the new transformation strategy, the Company will
shift its priorities from cost control to brand innovation
strategies; from success through low prices to leadership
in technology, quality, customer satisfaction and
comprehensive services; from profit-oriented to
user-oriented; and from corporate benefits to maximizing
overall benefits.  With its existing core technologies,
including its CVVT engine technology, automatic
transmissions and electric power-assisted steering (EPS),
Geely has again made breakthroughs in safety, efficiency
and environment protection fields, including hybrid
oil-electricity power and proprietary electronic
powertrains, high-speed blowout-proof tires and braking
technologies.

    The new logo was announced several months ahead of
schedule after a sharpening of its brand strategy.  The
Company believes that the earlier unveiling of the new logo
will help accelerate the pace of its strategic
transformation.  

    At the unveiling ceremony of the new logo, Geely
announced the winners of the gold award, the 10 silver
awards and the 100 bronze awards.  The jury panel,
comprised of industry experts, leaders, journalists,
designers and Geely customers, reviewed statements made by
both candidates vying for the gold award -- Yang Yourui
from Shanghai and Yue Xiande from Anhui province -- fully
reflecting the principle of an open, fair and just
selection process.


    For more information, please contact:

     Zhang Xiaodong
     Public Relations Dept. 
     Tel:     [phone]
     Fax:     [phone]
     Mobile:  [phone]
     Email:   [e-mail]
     Website: http://www.geely-global.com