Genoa Color Announces U.S. Patent for Multi-Primary Color LCD Display Technology

Genoa Color Announces U.S. Patent for Multi-Primary Color LCD Display Technology

October 22, 2007

    HERZLIA, Israel, Oct. 22 /Xinhua-PRNewswire/ -- 

    Genoa Color Technologies Ltd. has been granted a patent
by the United States Patent and Trademark Office. Genoa was
issued U.S. patent number 7,268,757 for the "Device,
system and method for color display" for an LCD
display using multi primary colors.

    "This patent strengthens our intellectual property
in the LCD display space," says Genoa CEO Ilan
Ben-David. "With more than 80 patents pending
worldwide, we expect to receive other key grants protecting
our multi-primary color innovations in the near
future."

    Genoa's Multi Primary technology uses more than three
primary colors in the display. In addition to the
traditional RGB, other colors are added - such as yellow
and cyan. Multi primary is the only technology which allows
LCD displays to fully cover cinema gamut. "Increasing
the NTSC ratio is not enough, Genoa's unique solution
increases the gamut in both yellows and cyans, which is
unattainable using wide gamut CCFL or LED backlights,"
says Dr.Shmuel Roth, VP Technologies.

    Genoa solutions support the emerging wide gamut
standards, such as xvYCC, and allows the consumers to fully
enjoy the new color content available.

    Genoa's technology is also used to increase luminance
efficiency without sacrificing color performance in mobile
LCD display, resulting in longer battery life.

    About Genoa

    Genoa Color Technologies Ltd. licenses and develops
Multi Primary technology, which significantly enhances
image quality and power efficiency for a wide range of
displays. Genoa, with R&D based in Herzlia, Israel, is
supported by VCs and private investors. For more
information about Genoa, visit http://www.genoacolor.com .


    Contact:
    Lilach Rivner
    Genoa Color Technologies Ltd.
    Phone: [phone] ext.100 or [phone],
    Email: [e-mail]