Johnson & Johnson Launches Global Diabetes Institute, Beijing Diabetes Institute Will Launch Early Next Year

Johnson & Johnson Launches Global Diabetes Institute, Beijing Diabetes Institute Will Launch Early Next Year

October 18, 2007

Providing State-of-the-Art Education and Training to Health
Professionals


    BEIJING, Oct. 18 /Xinhua-PRNewswire/ -- Johnson &
Johnson today announced the establishment of the Johnson
& Johnson Diabetes Institute (JJDI) to transform
diabetes care by providing comprehensive training on the
latest practice standards, new diabetes tools and
technologies and reimbursement solutions to physicians,
nurses, physician assistants and diabetes educators around
the globe.  Former Acting U.S. Surgeon General and public
health expert, Kenneth P. Moritsugu, M.D., M.P.H., will
serve as the Institute's chairman.

    The Institute is part of a new effort to address the
growing epidemic of diabetes, which now affects more than
180 million people worldwide and is predicted to double to
360 million people by 2030.  Toward this end, Johnson &
Johnson affiliates will invest the necessary resources to
open and operate new state-of-the-art instructional
facilities worldwide, starting with Japan in 2007 and the
U.S, China and France by mid-2008. 

    "In sheer numbers and the costs in human suffering
and money spent on health care, diabetes has reached crisis
proportions around the globe," said Dr. Moritsugu, who
has type I diabetes and is an advocate for improved diabetes
care.  "At a time when the annual direct healthcare
costs for diabetes worldwide are estimated to be at least
$232 billion, new strategies are needed to raise the level
of care for people with diabetes, including stepped-up
education and hands-on training of health professionals
working at the local level." 

    Don Casey, Johnson & Johnson company group
chairman, said the Institute is a response from the Company
to this challenge.  "Through this Institute, Johnson
& Johnson is determined to arm those on the front lines
in delivering diabetes care with the latest information and
practical skills so they can help their patients live
healthier, longer lives," Casey noted.

    Developed in consultation with leaders of international
diabetes organizations and public health institutions
including the American Association of Diabetes Educators,
the Association de Langue Francaise pour L'Etude du Diabete
et des Maladies Metaboliques, the Japan Diabetes Society,
the Japan Diabetes Education and Care Association, and
leading endocrinologists and authorities from China, the
new Johnson & Johnson Diabetes Institute will provide
training each year for thousands of physicians, nurses, and
other health providers worldwide.  In each country, the
curriculum will be customized to reflect the needs of
patients and providers and entails several days of
country-specific skills training and education in diabetes
care from a faculty of nationally recognized diabetes
experts. 

    In general, courses will emphasize innovative practice
models and ways to use existing diabetes tools and
technologies in real time to solve patient problems.  While
the curriculum will vary by country, course examples include
guidelines and standards of care, in-person product
training, insulin pump therapy, communicating with patients
and families, new tools and technologies, blood glucose
pattern management and software solutions and reimbursement
for diabetes care.

    "With diabetes reaching epidemic proportions in
the United States and in the rest of the world, there is a
critical need for diabetes educators and other health care
professionals to provide education and care to people with
and at risk for diabetes.  However, the level of knowledge
required to maintain job skills at peak intensity is
growing and becoming progressively more complex.  Changes
in healthcare delivery require diabetes educators to
acquire a host of new skills and become familiar with
latest diabetes tools and technologies," said Lana
Vukovljak, MA, MS, CEO of the American Association of
Diabetes Educators (AADE).  "The American Association
of Diabetes Educators supports J & J's Diabetes
Institute initiative as it will provide diabetes educators
and other health care professionals with the opportunity to
stay current and be better prepared to help fight the
epidemic." 

    Dr. Moritsugu joined the Johnson & Johnson Family
of Companies on October 1 and will serve as Chairman of the
Institute, with responsibility for overseeing the Institute
and developing other innovative programs and strategies
that will help Johnson & Johnson and the healthcare
community better address the delivery of diabetes care
around the world.  Born in Hawaii, Dr. Moritsugu achieved
Admiralty status within the Commissioned Corps of the U.S.
Public Health Service, was the Federal representative to
numerous national health care agencies and consulted with
several international organizations and governments. 
Before serving as Acting Surgeon General in 2006, Dr.
Moritsugu was the Deputy Surgeon General and the principal
assistant and advisor to the U.S. Surgeon General.  Having
completed residencies in internal medicine and in
preventive medicine, Dr. Moritsugu is also Board Certified
in preventive medicine and holds Fellowships in the
American College of Preventive Medicine, the Royal Society
of Health, and the Royal Society of Medicine. 

    About Johnson & Johnson

    Johnson & Johnson is the world's most comprehensive
and broadly based manufacturer of health care products, as
well as a provider of related services, for the consumer,
pharmaceutical, and medical devices and diagnostics
markets.  The more than 200 Johnson & Johnson operating
companies employ approximately 122,000 men and women, and
sell products throughout the world. Johnson & Johnson
established its first joint venture in China in 1985.
Today, the Company, through its subsidiaries operating in
China, employs about 6,000 people 

    Through the company's products, education programs,
philanthropy and many other initiatives, Johnson &
Johnson helps people help others in the spirit of Yin Ai Er
Sheng.  It is under the same commitment, Johnson &
Johnson became official partner of the 2008 Beijing Olympic
and Paralympic Games in July 2005 and worldwide partner of
the Olympic Movement in February 2006.


    For more information, please contact:

     Karen Jiang                          
     Tel:   [phone] x2176                 
     Email: [e-mail]                 

     Summer Xu
     Tel:   [phone] x638
     Email: [e-mail]