KongZhong Corporation and the NBA Launch the Official NBA Chinese Mobile Website

KongZhong Corporation and the NBA Launch the Official NBA Chinese Mobile Website

September 14, 2007

NBA Fans in China Can Stay Connected to the NBA Anywhere,
Anytime


    BEIJING, Sept. 14 /Xinhua-PRNewswire/ -- KongZhong
Corporation (Nasdaq: KONG) and the National Basketball
Association ("NBA") jointly announced today a
multi-year cooperation agreement and launched the official
NBA Chinese mobile website, the first-ever official NBA
site on mobile phones. Yunfan Zhou, Chairman and CEO of
KongZhong Corporation, Mark Fischer, Managing Director of
NBA China, and NBA All-Star Yao Ming attended the
announcement press conference.

    Under the agreement, KongZhong will operate the
official NBA Chinese mobile website, which users can visit
on their mobile phones by directly inputting CN.NBA.COM. 
The mobile website will broadcast live selected NBA games
in their entirety and provide video clips of NBA game
highlights, the latest news, scores, game and player
updates, player interviews, blogs, TV schedules, wallpaper,
ring tones, and more.  KongZhong can also develop and market
NBA-related wireless value-added products.  KongZhong
expects to generate mobile advertising revenues and
wireless value-added revenues, as well as to increase the
popularity of Kong.net.

    Basketball is one of the most popular sports in China,
enjoying a mass following with more than 300 million
participants, according to the China Sports Ministry, among
whom the NBA enjoys increasing popularity with Chinese
basketball players Yao Ming, Wang Zhizhi, Mengke Bateer and
Yi Jianlian entering the NBA.  In 2003, the NBA launched its
official Chinese Internet site.  In view of over 500 million
mobile phone users in China, the NBA and KongZhong today
launched the official Chinese mobile website to provide the
users with new ways to participate and enjoy NBA games and a
convenient and direct way to receive its most up-to-date
information wherever and whenever they want.

    Yunfan Zhou said, "This cooperation symbolizes the
rapid growth and the significant influence of wireless
Internet as the next-generation media. CN.NBA.COM will
instantly bring NBA games and updates and create a virtual
community for NBA fans.  KongZhong will continue to work
closely with the NBA to bring more exciting contents to all
the users."

    Mark Fischer said, "This partnership with
KongZhong provides our fans in China with yet another way
to enjoy the NBA. We are thrilled to launch the NBA mobile
website in China." 

    Yao Ming commented, "This first-ever official NBA
site on mobile phones will give fans in China access to the
NBA anywhere, anytime." 

    About the NBA

    The NBA, founded in 1946, is a global sports and
entertainment brand that features 30 teams in the United
States and Canada.  During the 2006-07 season, the NBA
distributed 45,000 hours of programming to 215 countries
and territories in 41 languages.  The league's worldwide
reach can also be seen with 85 international players on NBA
rosters.  The NBA's relationship with Chinese basketball
dates back to 1979 when the Washington Bullets (now
Wizards) traveled to China to play two exhibition games
against the Chinese National Team.  Since then, the NBA has
opened four offices in greater China, built relationships
with 51 Chinese telecasters and organized dozens of
grassroots events. 

    About KongZhong 

    KongZhong Corporation is one of China's leading
providers of wireless value-added services and a wireless
media company providing news, content, community and mobile
advertising services through its wireless Internet sites.
The Company delivers wireless value-added services to
consumers in China through multiple technology platforms
including wireless application protocol (WAP), multimedia
messaging service (MMS), JAVA(TM), short messaging service
(SMS), interactive voice response (IVR), and color
ring-back tone (CRBT). The Company also operates two
wireless Internet sites, Kong.net and Ko.cn, which enable
users to access media, entertainment and community content
directly from their mobile phones. 

    Safe Harbor Statement 

    This press release contains "forward-looking
statements" within the meaning of Section 27A of the
Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934. Such forward-looking statements
include, without limitation, statements regarding the
development, launch, promotion, pricing and functionality
of the Official NBA Chinese Mobile Website,
"CN.NBA.COM", the development of KongZhong's
relationship with the NBA and the impact of that
relationship on the level of traffic to the Kong.net
wireless Internet portal, as well as on KongZhong's brand
awareness, financial condition, results of operations and
business development in general. Although such statements
are based on our own information and information from other
sources we believe to be reliable, you should not place
undue reliance on them. These statements involve risks and
uncertainties, and actual market trends and our results may
differ materially from those expressed or implied in these
forward looking statements for a variety of reasons. 
Potential risks and uncertainties include, but are not
limited to, competitive pressure in China's wireless
value-added services, wireless Internet and mobile
advertising markets and the effect of such pressure on
prices; changes in technology, consumer demand and usage
preferences in these markets; the state of and any change
in our relationship with China's telecommunications
operators; our dependence on the networks and billing
systems of the telecommunications operators for our
performance; changes in the regulations or policies of the
Ministry of Information Industry or other relevant
government authorities or the telecommunications operators;
and changes in political, economic, legal and social
conditions in China, including the Chinese government's
policies with respect to economic growth, foreign exchange,
foreign investment and entry by foreign companies into
China's telecommunications market.  For additional
discussion of these risks and uncertainties and other
factors, please see the documents we file from time to time
with the Securities and Exchange Commission.  We assume no
obligation to update any forward-looking statements
contained in this press release, which apply only as of the
date of this press release. 


    For more information, please contact:

    NBA Contacts 
     Amanda LIU
     NBA China
     Tel:   [phone] x9058	
     Email: [e-mail]

     Phebe LOO
     NBA China
     Tel:   [phone] x9029	
     Email: [e-mail]

    KongZhong Contacts 
     Investor Contact:
     Sam SUN
     Chief Financial Officer	
     Tel:   [phone]
     Email: [e-mail]

     Media Contact: 
     Xiaohu WANG
     Manager
     Tel:   [phone]
     Email: [e-mail]