2007'10.12.Fri
Launch Party for the New Chloe Fragrance: Chloe Eau De Parfum
October 08, 2007
PARIS, Oct. 8 /Xinhua-PRNewswire/ --
On Saturday, October 6, 2007, the Coty Prestige
fragrance company organized a major event at the Hotel de
la Monnaie in Paris to present the new Chloe fragrance to
the international press, VIPs and trendsetters from all
over the world.
( Photo:
http://www.newscom.com/cgi-bin/prnh/20071007/LNSU001-a
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http://www.newscom.com/cgi-bin/prnh/20071007/LNSU001-f
http://www.newscom.com/cgi-bin/prnh/20071007/LNSU001-g
http://www.newscom.com/cgi-bin/prnh/20071007/LNSU001-h )
Michele Scannavini, President of Coty Prestige, and
Ralph Toledano, CEO of Chloe, welcomed almost 800 people to
the Hotel de la Monnaie, redecorated for the occasion in the
style of the new fragrance.
The three muses from the advertising campaign also
attended the party: French actress Clemence Poesy, on the
big screen shortly in the new film by Martin McDonagh, In
Bruges; American actress Chloe Sevigny, starring in the
series Big Love; and finally, Anja Rubik, top model who can
also be spotted in the Chloe fashion campaigns.
The highly awaited fragrance was showcased in a room
reserved only for women, who were able to discover the
fragrance with its powdery rose notes. They were also
invited to have their photos taken in a setting that evoked
the advertising campaign.
The party moved to the beat of three very fashionable
DJs: DJ Olympia, DJ 24 Court and Maud from Scratch Massive.
For the finale, the guests were treated to an exclusive
concert by The Kills, who performed tracks from their new
album set for release in 2008.
The guests included Lily Cole, Mary-Kate Olsen, Aure
Atika, Ludivine Sagnier, Ellen von Umverth, Joey Starr,
Julie Depardieu.
Chloe Eau de Parfum will be available in February
2008.
About Coty Inc.
Coty was created in Paris in 1904 by Francois Coty who
is credited with founding the modern fragrance industry.
Today, Coty Inc. is the world's largest fragrance
company and a recognized leader in global beauty with
annual net sales exceeding $3.2 billion. Driven by an
entrepreneurial spirit, passion, innovation and creativity,
Coty Inc. has developed an unrivaled portfolio of notable
brands and delivers its innovative products to consumers in
91 markets worldwide.
The Coty Prestige brand portfolio is distributed in
prestige and ultra-prestige stores and includes Baby Phat,
Calvin Klein, Cerruti, Chloe, Chopard, Davidoff, Jennifer
Lopez, Jette Joop, Jil Sander, JOOP!, Karl Lagerfeld,
Kenneth Cole, L.A.M.B. fragrance by Gwen Stefani,
Lancaster, Marc Jacobs, Nautica, Nikos, Sarah Jessica
Parker, Vera Wang and Vivienne Westwood.
The Coty Beauty brand portfolio is more widely
distributed and includes adidas, Aspen, Astor, Celine Dion,
Chupa Chups, David and Victoria Beckham, Desperate
Housewives, Esprit, Exclamation, Isabella Rossellini,
Jovan, Kate Moss, Kylie Minogue, mary-kateandashley, Miss
Sixty, Miss Sporty, Pierre Cardin*, Rimmel, Shania Twain,
Stetson, Tonino Lamborghini and Vanilla Fields.
Coty and Puig have a strategic partnership for the
distribution of the perfume lines of Nina Ricci, Carolina
Herrera, Prada, Paco Rabanne, and Comme des Garcons in the
U.S. and Canada.
For additional information about Coty Inc., please
visit http://www.coty.com .
*European license only.
For more information, please contact:
Isabelle Mical,
Vice President Communication & Public Relations
European Brands
Coty Prestige
Tel: +33-1-58-71-75-86
Fax: +33-1-58-71-75-88
Stephanie Grace,
International Press & Public Relations Director
Coty Prestige
Tel: +33-1-58-71-75-86
Fax: +33-1-58-71-75-88
Email: Stephanie_grace@cotyinc.com
PR
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