Medio Systems and mInfo Team to Deliver a Mobile Search and Advertising Platform for the Chinese Market

Medio Systems and mInfo Team to Deliver a Mobile Search and Advertising Platform for the Chinese Market

November 12, 2007

Market Leaders Combine Expertise to Launch an Unsurpassed
Mobile Search and Advertising Platform for the World's
Largest Mobile Market


    SEATTLE and SHANGHAI, China, Nov. 12
/Xinhua-PRNewswire/ -- Seattle-based Medio Systems Inc. (
http://www.medio.com ) and Shanghai-based mInfo Inc. (
http://www.minfo.com ) today jointly announced a long-term
strategic partnership between the two mobile search market
leaders. Under the agreement, Medio and mInfo will work
together on both technical and business levels to develop a
flexible mobile search, advertising and content delivery
platform for the Chinese market. The partnership will
combine the technical and operational strengths of both
companies to deliver unsurpassed value for Chinese
operators, advertisers and over 520 million mobile
subscribers in the world's fastest growing market.

    The strategic agreement will help both companies to
extend their reach into new markets. Medio's exclusive
focus on mobile has helped it become the leading
white-label provider of mobile search in North America and
Europe, delivering content recommendations and search
advertising solutions for mobile operators, including
Verizon Wireless, and T-Mobile USA, T-Mobile International
and Telus Mobility. 

    mInfo, exclusively focused on the Chinese mobile arena,
has deployed market-leading mobile search services designed
from the ground up to meet the needs of Chinese mobile
subscribers. The only mobile search company to offer
natural-language mobile search in both Chinese and English
via SMS, WAP and instant messaging, mInfo's services are
accessible through every Chinese operator, including China
Mobile, China Unicom, China Netcom and China Telecom.

    "In China, there are four times as many mobile
phone users as Internet users. Very soon, when people on
the street talk about search, they will mean mobile
search," said Alvin Wang Graylin, CEO of mInfo.
"Search advertising will fuel the mobile internet just
as it has on the Web.  With a combined mobile search
platform that fuses both companies' technical and
operational strengths, our joint offering will offer
unmatched value to operators, consumers and advertisers.
This partnership between two market leaders is truly a
win-win situation. mInfo's strength in messaging-based
search and operational experience in the world's largest
mobile market, together with Medio's rich mobile internet
search technology and International deployment experience,
makes for a truly complementary relationship that will give
both parties an edge in our respective markets."

    While natural language queries are seldom used in
searches by Western subscribers, this is not the case in
China.  In the Chinese market most subscribers have never
used a PC or typed keywords into a search box, but they all
use SMS and are very comfortable phrasing mobile search
queries the way they would ask a friend. By returning
direct answers to search queries instead of links, and by
personalizing recommendations and advertising for each
user, mobile subscribers using the mInfo/Medio search
solution in China will find a simple-to-use experience and
highly relevant results when and where they need them. The
combined Medio/mInfo solution delivers the information or
content these subscribers need within seconds. The combined
search platform will also benefit mobile operators, enabling
them to generate enhanced revenues from advertisers through
highly targeted advertising that leverages consumer
behavioral data. 

    "In the context of today's fast-growing mobile
data market, Medio and mInfo will deliver a mobile search
and advertising platform to enable Chinese mobile operators
to establish an important new revenue channel and create a
path for advertisers to reach the largest consumer market
in the world with highly relevant messages," said
Medio CEO Brian Lent. "With a best-in-class consumer
search and advertising offering that delivers a seamless,
navigationally and graphically rich mobile experience
optimized specifically for the mobile phone and the Chinese
marketplace, this partnership will enhance discovery of
mobile content for subscribers while also delivering
long-term benefit to operators."

    About mInfo(R) Inc.

    mInfo Inc. is the leading provider of mobile search
services to China's 520 million wireless subscribers and a
leading mobile advertising platform for branded and SME
advertisers throughout China. mInfo operates both the mInfo
and Guanxi(TM) brands of search services. 

    mInfo delivers instant answers and mobile internet
content on dozens of types of life-oriented search
categories, and its services are available nationwide on
all four major carriers in China via SMS, WAP, Instant
Messenger, and embedded clients. mInfo's mobile search
services are based on patent-pending natural language and
personalization technologies, making its services truly
intuitive to use and its search results highly relevant.
mInfo was founded in early 2005 and is headquartered in
Shanghai, with offices in Beijing, Guangzhou, Chengdu, and
Seattle. 

    For more information visit: http://www.minfo.com . 

    About Medio Systems Inc.

    Medio Systems delivers best-in-class mobile search and
mobile advertising solutions that help mobile operators
implement the best customer experience and allow
advertisers to reach their intended target audiences.
Created specifically for mobiles, Medio Mobile Search
combines an intuitive, effortless user interface with
powerful recommendation and personalization technologies.
Medio's exclusive focus on mobile is also the key to
delivering the most relevant answers across all categories,
including downloadable content, local search and the mobile
web.

    Leveraging the precise targeting capabilities of the
mobile search platform, Medio enables advertisers to
identify and reach audiences who are interested in what
they're selling -- at just the right time -- and achieve
the best results for their campaign. Through unique
partnerships with mobile carriers, ads are integrated into
the mobile search experience, where increased relevance
drives maximum response.

    Medio's customers and partners are leading mobile
operators, publishers and advertisers, including: Verizon
Wireless, T-Mobile International and USA, Telus Mobility
and CBS Mobile.

    For more information visit: http://www.medio.com .



    For more information, please contact:

    mInfo Press Contact: 
     Cindy Yang
     Tel:   [phone]
     Email: [e-mail]

    Medio Systems Contact:
     James Wood, AxiCom 
     Tel:   [phone] 
     Email: [e-mail]