NAVTEQ Global LBS Challenge(R) Launches in Asia-Pacific Region

NAVTEQ Global LBS Challenge(R) Launches in Asia-Pacific Region

November 01, 2007

Premier LBS Event Extends to Asia-Pacific with Prize Pool
Worth $3 Million USD

    CHICAGO, Nov. 1 /Xinhua-PRNewswire/ -- 

    NAVTEQ (NYSE: NVT), a leading global provider of
digital map data for vehicle navigation and location-based
solutions (LBS), announced that the NAVTEQ Global LBS
Challenge, the premier event for wireless LBS innovation,
has officially launched in the Asia-Pacific (APAC) region
with registration opening October 29, 2007.

    "APAC represents the largest market for smart
mobile devices globally," said Rafay Khan, vice
president, sales and business development, APAC, NAVTEQ. 
"Bringing the Global LBS Challenge here is reflective
of NAVTEQ's expanded coverage of the Asia-Pacific region,
which continues to provide more opportunities for
developers to create unique location-based
applications."

    The Global LBS Challenge invites developers around the
world to enter their innovative, non-commercialized LBS
applications that work with mobile phones and/or wireless
handheld devices using dynamic positioning technology and
NAVTEQ(R) map data.  Participants compete for a global
prize pool of cash, licenses and services from NAVTEQ and
sponsors of the event, with this year's prize pool the
largest to date, valued at nearly $3 million USD.

    Global Sponsors of this year's program are Autodesk and
Nokia.  Nokia is returning as a three-time Global Sponsor of
the event, with the Nokia N95 serving as an Official Device
for the 2008 Global LBS Challenge.  Autodesk also returns
as a multi-year sponsor but as a Global Sponsor for the
first time.

    Global LBS Challenge participants can submit their
entries in five categories -- Content, Enterprise,
Entertainment, Navigation and Social Networking.  Winners
are chosen by an elite panel of judges comprised of major
wireless carriers, industry experts and venture
capitalists.  The APAC Grand Prize Winner and runners up
will be announced at the NAVTEQ Global LBS Challenge Awards
Ceremony during CommunicAsia in Singapore on June 18, 2008.

    Interest in LBS has continued to surge in APAC as
digital map coverage and the number of wireless developers
in the area have significantly increased. According to an
Evans Data Corporation study in the fall of 2007, nearly
42% of the world's wireless developers reside in the
Asia-Pacific region.  The NAVTEQ Global LBS Challenge has
been extended to APAC to further engage this growing number
of LBS developers.

    "The LBS space has unequivocally evolved into a
global movement, as is evidenced by the increasing interest
in LBS development that we've seen in the Asia-Pacific
region," said Marc Naddell, vice president, partner
and developer programs, NAVTEQ.  "NAVTEQ is excited to
bring the Global LBS Challenge to APAC, and we look forward
to seeing the innovations of the many talented developers
and entrepreneurs." 

    For more information about the NAVTEQ Global LBS
Challenge, visit http://www.LBSChallenge.com.

    About the NAVTEQ Global LBS Challenge

    First launched in 2003, the NAVTEQ Global LBS Challenge
is focused on driving the development and visibility of
innovative navigation solutions for wireless devices.  From
wireless business applications to sports, travel and
security, integrating the accuracy and richness of NAVTEQ
digital map data facilitates the timely evolution of the
next wave of LBS.  The 2008 Global LBS Challenge features a
global prize pool valued at almost $3 million in cash and
prizes.

    About NAVTEQ

    NAVTEQ is a leading provider of comprehensive digital
map information for automotive navigation systems, mobile
navigation devices, Internet-based mapping applications,
and government and business solutions. NAVTEQ creates the
digital maps and map content that power navigation and
location-based services solutions around the world. The
Chicago-based company was founded in 1985 and has over
3,100 employees located in 168 offices in 31 countries.

    NAVTEQ and Global LBS Challenge are trademarks in the
U.S. and other countries. (C) 2007 NAVTEQ. All rights
reserved.

    This document may include certain "forward-looking
statements" within the meaning of the Private
Securities Litigation Reform Act of 1995. These
forward-looking statements include, but are not limited to,
plans, objectives, expectations and intentions and other
statements contained in this press release that are not
historical facts and statements identified by words such as
"expects," "anticipates,"
"intends," "plans,"
"believes," "seeks,"
"estimates" or words of similar meaning. The
statements are based on our current beliefs or expectations
and are inherently subject to various risks and
uncertainties, including those set forth under "Item
1A. Risk Factors" in each of the Company's most recent
Annual and Quarterly Reports filed with the Securities and
Exchange Commission.

    Actual results may differ materially from these
expectations due to changes in global political, economic,
business, competitive, market and regulatory factors.
NAVTEQ does not undertake any obligation to update any
forward-looking statements contained in this document.

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    For more information, please contact:

    Jennifer Schuh                           Bob Richter 
    NAVTEQ                                   for NAVTEQ 
    Tel: [phone]                        Tel:
212-802-8588
    e-M: [e-mail]           e-M:
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