Novarra to Provide Mobile Web Transformation Services to Yahoo!

Novarra to Provide Mobile Web Transformation Services to Yahoo!

July 24, 2007

    CHICAGO, July 24 /Xinhua-PRNewswire/ -- Novarra, the
leading provider of next-generation mobile Internet
platforms and services, announced today that Yahoo! has
selected Novarra's Vision(TM) server version 6.5 platform
to provide web transformation for Yahoo!'s oneSearch
service.  When a user clicks on a link to a Web site in a
Yahoo! oneSearch result, Novarra's Vision server platform
transforms the Web site for the mobile phone.  The Vision
platform provides a visually rich, fast and intuitive user
experience for Web sites, across mobile phones, browsers
and networks.  

    Novarra's Vision platform processes Web content to
deliver a full, rich Internet experience on mass-market and
high-tier handsets.  Built on open standards, the platform
supports all deployed and new industry handsets and WAP,
cHTML, and HTML browsers out of the box.  

    Commercially tested on hundreds of phones and browsers,
web sites are automatically adapted for optimal
presentation, usability and speed on handsets, supporting
unique capabilities such as screen size, memory, and CPU. 

    "We leverage our deep expertise of mobile networks
and handsets and offer robust, scalable platforms,"
said Jayanthi Rangarajan, CEO of Novarra. "Our
mass-market deployments across America, Europe and Asia
have proven consumer satisfaction and steady growth."

    Novarra is the leading provider of high performance
next-generation wireless platforms for operators and
content providers to create new internet-based services and
revenue streams. Novarra developed the industry's first
server-client architecture for web content transformation
and network optimisation designed for mass-market, high
volume mobile consumer deployments. Operators and content
providers select Novarra's open standards-based platforms
to deliver a superior mobile user experience for services
like full rich web, search, premium portals and
personalization.  Successful commercial deployments over 5
years on both 2.5G and 3G have established significant
consumer satisfaction and uptake. http://www.novarra.com / 

    Novarra and Vision are trademarks of Novarra, Inc. 

    Yahoo! and the Yahoo! logo are trademarks and/or
registered trademarks of Yahoo! Inc. 
    
    All other names are trademarks and/or registered
trademarks of their respective owners.


    For more information, please contact:

    Novarra
    Annie Woodhead
    Hotwire PR
    Tel:   [phone]
    Email: [e-mail]

    Doug Haslam
    Topaz Partners
    Tel:   [phone]
    Email: [e-mail]