2007'10.31.Wed
Photo Advisory -- LeBron V Shoe Launches In Shanghai
October 16, 2007
SHANGHAI, China, Oct. 16 /Xinhua-PRNewswire/ --
On Monday, LeBron James was at a consumer event in
Shanghai with Mark Parker, President and CEO of Nike, Inc.
to launch his LeBron V China colorway, which hits retail
stores on Tuesday across China. LeBron's newest ad campaign
launches this week in China. Nike is China's leading
athletic brand, representing about a third of the market
and significantly ahead of the nearest competitor. Nike
leads the market in basketball and football (soccer) -- the
two most popular sports among Chinese youth. Nike athletes
such as Kobe Bryant and LeBron James are extremely popular
in China, which is the most important basketball market in
the world outside of the United States.
Caption: Nike, Inc. President and CEO Mark Parker and
USA Basketball superstar LeBron James show the just
launched Zoom LeBron James V China Edition in Shanghai
Members of the media may download the photo at no
charge from the following online archives:
-- NewsCom:
http://www.newscom.com/cgi-bin/prnh/20071015/AQM163
-- AP Archive Topic Gallery:
http://photoarchive.ap.org
This photo is also available via the AP PhotoExpress
Network, as PRN16.
For more information on the photo, or on gaining access
to the archives, media may contact the PR Newswire Photo
Desk at photodesk@prnewswire.com .
For more information, please contact:
Derek Kent of Nike, Inc.
Tel: +1-503-532-1405
Email: Derek.Kent@nike.com
PR
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