PrintSoft Launches DeskDirect Global Service at Post Expo 2007 for Worldwide e-Posting and Local Print and Delivery of Mail

PrintSoft Launches DeskDirect Global Service at Post Expo 2007 for Worldwide e-Posting and Local Print and Delivery of Mail

October 02, 2007

DeskDirect Global points the way for postal administrations
worldwide to develop 'green' services via reduced transport
and fuel costs for lower carbon emissions


    MELBOURNE, Australia and BARCELONA, Spain, Oct. 2
/Xinhua-PRNewswire/ -- PrintSoft ( http://www.printsoft.com
) a business of Australia Post and established leader in
hybrid mail technology and personalized mail solutions,
today launches a new service, DeskDirect Global, to provide
e-delivery of mail worldwide. The service operates using a
central backbone of high-speed servers that collect and
aggregate mail from mail originators anywhere in the world
and route it to certified mail fulfillment centers as close
as possible to the mail's delivery destination. The result
is printed mail that gets to recipients faster, is easier
and cheaper to send, and is truly "green," with
an enormously reduced carbon footprint for printed and
delivered mail.  

    PrintSoft is unveiling DeskDirect Global to the postal
market and is showcasing its other innovative postal
solutions at the International Postal Technology Exhibition
- Post Expo 2007 stand 1400 running 2-4th October 2007 in
Barcelona, Spain. Demonstrations on PrintSoft's stand at
Post Expo also feature innovative and cost-effective
solutions from eLetter Solutions, Australia Post's mail
house, and other software products from PrintSoft's line-up
of award winning, scalable solutions for creating, managing,
and printing personalized direct mail and transpromotional
communications.

    In addition, PrintSoft CEO Mark Worsley and CTO Deb
Spring will deliver a presentation about the future of
electronic postal strategies for electronic desktop mail
and international-global hybrid mail during a Post Expo
Technology Workgroup conference session entitled
"Mail: Online and Hybrid Solutions" on Wednesday,
3 October from 14:00 - 16:00. The presentation outlines
opportunities for postal administrations to increase mail
volume, improve service quality and develop new revenue
streams. It highlights how global hybrid mail can become a
"green" path for postal administrations to become
more environmentally friendly by reducing carbon emissions
resulting from lower transport and fuel consumption.

    DeskDirect Global offers easy access and new business
opportunities to mail originators, mail fulfillment centers
and postal administrations in a truly revolutionary business
model. The service is backed by the experience of Australia
Post and established PrintSoft technology for hybrid mail
management. PrintSoft will continue to offer hybrid mail
technology solutions, including award-winning PrintSoft
DeskDirect, for direct sale and implementation, expanding
its leading position in this market. Mail originators, mail
fulfillment and delivery providers, and postal
administrations now can choose the PrintSoft hybrid mail
software solution or service that best meets their needs. 

    "We are conscious of the environmental impact of
printed and delivered mail," comments Mark Worsley,
PrintSoft CEO. "Beyond the improved efficiency and
reduced cost benefits of hybrid mail solutions, the
"green" benefits make pursuing a hybrid mail
strategy important for corporations and postal
administrations alike. Our un-matched capability and
expertise in this endeavor underscores our commitment to
continuing innovation in business services and solutions to
make green mail a reality worldwide."

    DeskDirect, PrintSoft's award-winning hybrid mail
solution originally introduced in October 2005, has been
implemented by postal administrations in multiple
countries, and has proven its worth with a return on
investment of over 50% for ad hoc document production at
the majority of installations. Australia Post and its
eLetter Solutions mail house, for example, experience
millions of dollars in new revenue while providing
additional savings to customers in the production and
delivery of desktop mail. 

    PrintSoft provides a full range of scalable
personalization and transpromotional printing software
solutions to corporate and commercial customers for use at
the single-site or enterprise-wide level. Its relationship
with parent Australia Post and its global software customer
base means PrintSoft has postal and mailing industry
experience plus the software knowledge and expertise to
provide postal administrations, print service providers and
letter shops with sophisticated turnkey or tailored
solutions designed to grow revenue. For more information,
visit http://www.printsoft.com . 


    For more information, please contact:

    Americas and Europe
     Alice Fackre
     PrintSoft
     Tel:   [phone]
     Email: [e-mail]

    Asia-Pacific
     Emma Jourdian
     PrintSoft
     Tel:   [phone]
     Email: [e-mail]

    Agency
     Arlene Karsh
     Tel:   [phone]
     Email: [e-mail]