RedRoller, Inc., the World's First Internet-Based Shopping Service for Shipping Packages

RedRoller, Inc., the World's First Internet-Based Shopping Service for Shipping Packages

November 15, 2007

Completes $6 Million Financing and Begins Trading


    STAMFORD, Conn., Nov. 15 /Xinhua-PRNewswire/ --
RedRoller Holdings, Inc., (OTC Bulletin Board: RROL),
formerly Aslahan Enterprises Ltd., today announced the
closing of a stock-for-stock merger with RedRoller, Inc.
The combined company will operate under the name RedRoller
Holdings and will assume and execute RedRoller's
Internet-based comparison service for shipping packages as
its sole business. RedRoller will retain senior management
led by William Van Wyck, its founder and CEO. Calibrax
Capital Advisors, LLC acted as financial adviser for this
transaction.

    ( Logo:
http://www.newscom.com/cgi-bin/prnh/20071114/REDROLLERLOGO
)

    In contemplation of the merger, RedRoller completed a
$6 million private placement of common stock and warrants
to a group of institutional and private investors. The
company plans to use the funds to strengthen its corporate
infrastructure and product offerings. "The successful
completion of the merger and financing represents a major
milestone for RedRoller, positioning the company for
continued growth," said Van Wyck. "The financial
resources and corporate visibility provided by today's
announcement will enable us to broaden our investor base,
recruit additional key team members, accelerate the
development of our online products, and bring convenience
and savings to businesses which ship packages. We believe
there is a substantial world-wide market for RedRoller's
system, and we intend to position RedRoller as the
undisputed leader in this category."

    RedRoller, Inc. was founded in 2004 by current CEO
William Van Wyck to conceive and commercialize a unique,
Internet-based comparison service for shipping packages.
The RedRoller System was designed to make shipping packages
simple and to save users time and money by providing service
comparisons that are similar to popular eTravel and eBanking
systems such as Travelocity(TM), Expedia(TM) and
LendingTree(TM), where comparisons of available services
from multiple vendors are displayed for selection. The
Package Delivery Market has been the fastest-growing
transportation segment in the U.S. for the past two decades
and at $53 billion in 2006 accounted for nearly 10% of the
nation's daily freight shipments. With the advent of the
Internet, there has been a significant increase in parcels
requiring delivery to and from U.S. businesses and homes.
According to IDC, Small businesses spent over $24.5 billion
shipping parcels in 2004. 

    About RedRoller

    RedRoller Holdings, headquartered in Stanford
Connecticut, is the operator of an on-demand software
platform accessed via the Internet intended to enable
customers to compare various carriers' services and select
the best available value which meets their shipping needs,
thereby saving time and money when shipping packages. The
RedRoller System allows users to select a shipping carrier
based on the user's required delivery day and time, arrange
for package pickup or drop-off, and print authorized
bar-coded shipping labels for each listed carrier. After
preparing a package with the RedRoller System, a user
simply attaches the authorized computerized shipping label
to the package to be shipped. If a carrier pick-up was
selected, the carrier will pick up the package from the
user's location or alternatively, the user drops the
package at a local drop-off location for that carrier. The
RedRoller System also provides various value-added
functions for business users, including insurance options,
package tracking and shipping reports. For more information
about the company, go to http://www.redroller.com . 

    Forward-Looking Statements

    This press release contains `forward-looking
statements' within the meaning of Section 27A of the
Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934. Although the forward-
looking statements in this release reflect the good faith
judgment of management, forward-looking statements are
inherently subject to known and unknown risks and
uncertainties that may cause actual results to be
materially different from those discussed in these
forward-looking statements including, but not limited to,
our ability to maintain our website and associated computer
systems, our ability generate sufficient market acceptance
for our shipping products and services, our inability to
generate sufficient operating cash flow, and general
economic conditions. Readers are urged to carefully review
and consider the various disclosures made by us in the our
reports filed with the Securities and Exchange Commission,
including those risks set forth in the Company's Current
Report on Form 8-K filed on November 13, 2007, which
attempt to advise interested parties of the risks and
factors that may affect our business, financial condition,
results of operation and cash flows. If one or more of
these risks or uncertainties materialize, or if the
underlying assumptions prove incorrect, our actual results
may vary materially from those expected or projected.
Readers are urged not to place undue reliance on these
forward-looking statements, which speak only as of the date
of this release. We assume no obligation to update any
forward-looking statements in order to reflect any event or
circumstance that may arise after the date of this release.



    For more information, please contact:

     Investor Relations
     Web: http://www.redroller.com