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2025'01.28.Tue
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2007'09.19.Wed
VELUX Renews Title Sponsorship of VELUX 5 OCEANS
September 19, 2007


-- Following a Successful Partnership in 2006/07, the VELUX
Group Renews Title Sponsorship in 2010


    LA ROCHELLE, France, Sept. 19 /Xinhua-PRNewswire/ --
The VELUX Group, the world leader in the manufacture of
roof windows and skylights, announced today the renewal of
its title sponsorship of the VELUX 5 OCEANS, a 30,000 mile
around the world solo sailing race that is regarded as the
longest and toughest event for any individual in any
sport.

    "Our sponsorship of the 2006/07 race confirmed for
us that this event is symbolic of VELUX key values -
daylight and fresh air - and that the sponsorship also
matches our strategic and commercial objectives," said
Michael Rasmussen, CMO for VELUX, from the Grand Pavois Boat
Show. "The gross value of the worldwide media exposure
we received in 2006/07 was in excess of 60 million Euros.
In relation to the total cost of sponsorship, this was
highly favourable."

    The VELUX Group, and the race's British promoter,
Clipper Ventures Plc, have not disclosed the amount of the
sponsorship agreement, but the investment has significantly
increased from the previous race. The increase is a sign
both of the overall value of the sponsorship and of the
ambition both partners have made to continuously lift the
profile and interest of the race both on a local and
international level. 

    "We saw a notable increase in brand awareness
among our key markets and an overall increase in brand
equity during and after the 2006/07 race," said
Michael Rasmussen. "The sponsorship has also helped
create a sense of team spirit among our employees, who are
spread around the globe in more than 40 markets in five
continents."

     Through the course of the VELUX 5 OCEANS, skippers
cross five oceans alone, starting in Europe and then
sailing to Asia, Australia and the United States before
returning to the finish in Europe. Along the way, they face
the most treacherous and legendary waters on the planet. The
extreme demands placed on the competitors are highlighted in
the fact that fewer people have sailed solo around the world
than have climbed Mt. Everest or journeyed to space. 

    "We are delighted to announce the ongoing
sponsorship by VELUX for the 5 OCEANS asset," said
William Ward, CEO of Clipper Ventures PLC, listed on the
AIM market in London (CLV:LN). "Now with three years
to prepare for the next race, and a productive and positive
relationship already established between Clipper and VELUX,
the potential to develop the VELUX 5 OCEANS further is huge
and we have high ambitions for the future of this great
event." 

    VELUX and Clipper Ventures will now work together to
outline the exact format and timeframe of the next VELUX 5
OCEANS, which will start in either France or Spain in
autumn 2010. A Race Advisory Board, composed of sponsors
and previous competitors such as Alex Thomson, Derek
Hatfield and Bernard Stamm has been established to provide
recommendations for the continued development of the
Ultimate Solo Challenge.

    The details about the race route, stopover points and
new features to the race are being finalised in the coming
months and will be announced in early 2008.

    About The VELUX Group

    VELUX creates better living environments with daylight
and fresh air through the roof. Our product programme
contains a wide range of roof windows and skylights, along
with solutions for flat roofs. In addition, VELUX offers
many types of decoration and sun screening, roller
shutters, installation products, products for remote
control and thermal solar panels for installation in roofs.
VELUX, which has manufacturing companies in 10 countries and
sales companies in more than 40 countries, is one of the
strongest brands in the global building materials sector
and its products are sold in most parts of the world. The
VELUX Group has around 9,500 employees and is owned by VKR
Holding A/S. VKR Holding A/S is a limited company wholly
owned by foundations and family. For more details, visit
http://www.velux.com 

    For video clips or images free for editorial use and
more information about VELUX 5 OCEANS, please visit
http://www.velux5oceans.com 


    For interview requests, please contact:

     Lone Ellersgaard
     VELUX A/S
     Tel:   +45-4516-4818
     Email: press@velux.com
PR
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