Xinhua Finance Media Acquires Shanghai-based Advertising Agency

Xinhua Finance Media Acquires Shanghai-based Advertising Agency

November 27, 2007

Becomes the Leading Advertising Agency in China's Online
Property and Imported Spirits Sectors

    BEIJING, Nov. 27 /Xinhua-PRNewswire/ -- Xinhua Finance
Media ("XFMedia"; Nasdaq: XFML), China's leading
diversified financial and entertainment media company,
today announced that it has acquired JCBN Company Limited,
an advertising company with operations in Shanghai, Beijing
and Hong Kong ("JCBN Group").

    "This acquisition enhances our multimedia
advertising platform for advertisers who are interested in
reaching China's high net worth demographic, and
strengthens XFMedia's advertising capability especially in
Shanghai," said XFMedia CEO Fredy Bush.  "The
combined group is expected to make XFMedia a market leader
in online real estate advertising and spirits
Below-The-Line (BTL) marketing services in Mainland
China."

    JCBN Group is the largest advertising agent for
Sohu.com and Focus.cn real estate portals and is a key
marketing service provider for Pernod Ricard, which manages
the Chivas and Martell brands.  After the acquisition,
XFMedia will become the leading advertising agency in
China's online property and imported spirits sectors, key
spending areas of China's high networth demographic, with
over 50% share of revenues in each market, according to a
report by independent market researcher MIMR.  XFMedia is
also the exclusive advertising agent of the real estate
portal under China.com.cn, one of the two advertising
agents of Sina.com's real estate portal and a key marketing
service provider for spirits importer Richmonde, which
manages the Johnnie Walker and Hennessy brands.
  
    In addition to international spirits importers and
major PRC and Hong Kong property developers, JCBN Group has
a clientele list including international financial
institutions and the government of Hong Kong.

    Under the purchase agreement, XFMedia acquires 100%
control of JCBN Group for an initial cash payment of US$43
million, and the vendor may be entitled to a maximum
of$69,900,000 in earnout payments in cash and shares of
XFMedia if JCBN exceeds certain financial performance
targets in 2008 and 2009.  According to a due diligence
report prepared by XFMedia's accounting adviser RSM Nelson
Wheeler, JCBN Group's unaudited consolidated revenue and
net income for the year ending December 2006 were US$17.3
million and US$4.2 million, respectively.(1)

    About Xinhua Finance Media Limited 
    Xinhua Finance Media ("XFMedia"; Nasdaq:
XFML) is China's leading diversified financial and
entertainment media company targeting high net worth
individuals nationwide.  The company reaches its target
audience via TV, radio, newspapers, magazines and other
distribution channels.  Through its five synergistic
business groups, Advertising, Broadcast, Print, Production
and Research, XFMedia offers a total solution empowering
clients at every stage of the media process and keeping
people connected and entertained.  

    Headquartered in Beijing, the company has offices and
affiliates in major cities of China including Beijing,
Shanghai, Guangzhou, Shenzhen and Hong Kong. For more
information, please visit http://www.xinhuafinancemedia.com
.

    Safe Harbor Statement
    This announcement contains forward-looking statements.
These statements are made under the "safe harbor"
provisions of the U.S. Private Securities Litigation Reform
Act of 1995.  These forward-looking statements can be
identified by terminology such as "will,"
"expects," "anticipates,"
"future," "intends," "plans,"
"believes," "estimates,"
"confident" and similar statements. Among other
things, quotations from management in this announcement
contain forward-looking statements.  Statements that are
not historical facts, including statements about XFMedia's
beliefs and expectations, are forward-looking statements. 
Forward-looking statements involve inherent risks and
uncertainties that could cause actual results to differ
materially from those contained in any forward-looking
statements. Potential risks and uncertainties include, but
are not limited to, risks outlined in XFMedia's filings
with the U.S. Securities and Exchange Commission, including
its registration statement on Form F-1.  All information
provided in this press release is as of the date hereof,
and XFMedia undertakes no duty to update such information,
except as required under applicable law.

    (1) These figures are unaudited and are being provided
to comply with 
        requirements of the Tokyo Stock Exchange which
requires Xinhua 
        Finance Limited, the parent company of XFMedia, to
provide this 
        information in Japan.

    For more information, please contact:

    Xinhua Finance Media
     Joy Tsang
     Tel:   [phone]
     Email: [e-mail]