Xinhua Finance Media Announces a Joint Project with NBC Olympics to Produce Animated Series `Ring Force Five'

Xinhua Finance Media Announces a Joint Project with NBC Olympics to Produce Animated Series `Ring Force Five'

November 07, 2007

    BEIJING, Nov. 7 /Xinhua-PRNewswire/ -- Xinhua Finance
Media ("XFMedia"; Nasdaq: XFML), China's leading
diversified financial and entertainment media company,
announced today that its subsidiary Small World Television
Limited ("Small World") has reached an agreement
with NBC Olympics to jointly produce the animated series,
"Ring Force Five". 
    In anticipation of the 2008 Beijing Olympic Games next
summer, "Ring Force Five" is an animated series
featuring five futuristic Olympians who travel back in time
to experience the true essence and spirit of the modern
Games, which were revived from their ancient model in 1896.
 As they pursue their adventures through the defining
moments of the Games, the young Olympians of "Ring
Force Five" are assisted by both ancient wisdom and
advanced technology, with the goal of keeping the Olympic
flame burning forever bright.  
    "We are very proud that Small World has been
chosen for this project," said XFMedia CEO Fredy Bush.
 "The association with NBC Universal is of great
significance to XFMedia.  We are looking forward to working
closely with them and building a bridge to the major US
sponsors involved with the Olympic Games and NBC."
    "Our recent acquisition of Small World, was
specifically targeted for creating production and
advertising revenue opportunities in the US and we look
forward to future collaborations with US broadcasters and
media companies," added Ms. Bush.
    The two companies will cooperate in the creation,
promotion, distribution, product merchandising, sponsored
product placement and advertising sales related to the
series.  The first anticipated project is a one-hour DVD,
which is to be released in the US just prior to the 2008
Beijing Games.  NBC Olympics and Small World will be
responsible for the global marketing and merchandising of
the DVD. 
    NBC Olympics is a division of NBC Universal. Dick
Ebersol is Chairman, Olympic and Sports; Gary Zenkel is
President.  "Ring Force Five" is being produced
in conjunction with the unit's development arm, The Edison
Project.  
    Small World Television Limited, a Xinhua Finance Media
Company, is a television programming and production
consulting company based in Hong Kong with offices in
Beijing, China and New York City. 

    About Xinhua Finance Media Limited 
    Xinhua Finance Media ("XFMedia"; Nasdaq:
XFML) is China's leading diversified financial and
entertainment media company targeting high net worth
individuals nationwide.  The company reaches its target
audience via TV, radio, newspapers, magazines and other
distribution channels.  Through its five synergistic
business groups, Advertising, Broadcast, Print, Production
and Research, XFMedia offers a total solution empowering
clients at every stage of the media process and keeping
people connected and entertained.  
    Headquartered in Beijing, the company has offices and
affiliates in major cities of China including Beijing,
Shanghai, Guangzhou, Shenzhen and Hong Kong. For more
information, please visit http://www.xinhuafinancemedia.com
.

    Safe Harbor Statement
    This announcement contains forward-looking statements. 
These statements are made under the "safe harbor"
provisions of the U.S. Private Securities Litigation Reform
Act of 1995.  These forward-looking statements can be
identified by terminology such as "will,"
"expects," "anticipates,"
"future," "intends," "plans,"
"believes," "estimates," ``confident''
and similar statements.  Among other things, expectations
about the production schedules and quotations from
management in this announcement contain forward-looking
statements.  Statements that are not historical facts,
including statements about XFMedia's beliefs and
expectations, are forward-looking statements.
Forward-looking statements involve inherent risks and
uncertainties that could cause actual results to differ
materially from those contained in any forward-looking
statements.  Potential risks and uncertainties include, but
are not limited to, risks outlined in XFMedia's filings with
the U.S. Securities and Exchange Commission, including its
registration statement on Form F-1.  All information
provided in this press release is as of the date hereof,
and XFMedia undertakes no duty to update such information,
except as required under applicable law.


    For more information, please contact:

    China
     Xinhua Finance Media
     Joy Tsang
     Tel:    [phone]
     Mobile: [phone]
     Email:  [e-mail]