3 Austria Launches Mobile Internet Using Novarra's Vision(TM) Mobile Web Platform

3 Austria Launches Mobile Internet Using Novarra's Vision(TM) Mobile Web Platform

October 31, 2007

Service live on 30 handsets in five weeks

    SAN FRANCISCO, Oct. 31 /Xinhua-PRNewswire/ -- Novarra,
the leading provider of next-generation mobile internet
platforms and services, today announces that 3 Austria has
launched its innovative high speed mobile internet service,
'MoreWWW' powered by Novarra's Vision platform.  The MoreWWW
service now enables 3 Austria's customers to access the same
breadth of rich internet content that they already do on the
PC from their existing handsets.  The announcement follows
upon Novarra's other successful deployments across 3 Group
properties including H3G Italy and 3 Hong Kong.  The Vision
platform enabled 3 Austria to launch a high quality consumer
experience including seamless integration with their
existing billing system.

    The MoreWWW application is available for download from
the Planet 3 portal and supports both German and English
languages.  Other features include content download and a
customized dashboard highlighting top Austrian websites and
email services.  The high performance MoreWWW service is
offered on all thirty of 3 Austria's mid- and top-tier 3
Handy handsets, including X-Series. Two service plans are
available: a daily plan and monthly subscription.

    The service has been deployed using the Vision server
in conjunction with Novarra's suite of Java micro-clients
which offer superior speed, usability and personalization. 
The service was launched within just five weeks due to
Novarra's open standards platform and quality of handset
support.  This included full billing integration with MIA,
Austria's mobile payment platform.

    Berthold Thoma, CEO, 3 Austria commented: "The
internet plays a central role in our market leading
multi-media strategy".  He continued: "With
Novarra's advanced capabilities and expertise we could
confidently launch this high ARPU consumer service in time
for our Christmas push."

    "Transforming the complexity of the web for mobile
networks and handsets is completely different from
WAP," said Jayanthi Rangarajan, president and CEO of
Novarra.  She added, "We are pleased that 3 Austria
selected the quality that Novarra brings due to 7 years of
focus on mobile internet and mass-market handsets." 

    Novarra's Vision server is the industry's first
platform with dynamic support for industry WAP/HTML
browsers as well as high performance HTML micro-clients
(Java, BREW and C++) which boost consumer usability and
performance.  The proven, carrier-grade platform for
next-generation content and services, delivers the benefits
of content adaptation, content reduction, acceleration,
optimization, filtering and services definition in a single
platform.  Built upon open standards, with support for
portals and advertising, the Vision server fits seamlessly
within content, network and billing infrastructure. 
Novarra's full browsers and micro-clients provide industry
leading performance and mobile usability across open-OS
handsets.

    About Novarra:

    Novarra is the leading provider of high performance
mobile web gateway platforms for operators and content
providers to create new internet-based services and revenue
streams.  Novarra developed the first server-client
architecture for web content transformation and network
optimization designed for mass-market, high volume mobile
consumer deployments.  Novarra's open, standards-based
platforms deliver a high quality mobile user experience for
services like full rich web, search, premium portals,
personalization and advertising.  Global, commercial
deployments over 5 years on both 2.5G and 3G networks have
proven consumer satisfaction, uptake and increased data
services revenue.

    Novarra and Vision are trademarks of Novarra, Inc.


    For more information:

    Europe:
    Annie Woodhead / Alexis Dalrymple
    Hotwire PR
    Email: [e-mail] /
[e-mail] 
    Phone: [phone]

    North America:
    Doug Haslam
    Topaz Partners
    Email: [e-mail]
    Phone: [phone]