Novarra Drives Mobile Internet Penetration With Two New Services for 3 Italia

Novarra Drives Mobile Internet Penetration With Two New Services for 3 Italia

October 31, 2007

Planet 3 portal seamlessly extended, building on 12 months
of successful customer adoption

    CHICAGO, Oct. 31 /Xinhua-PRNewswire/ -- 

    Novarra, the leading provider of next-generation mobile
internet platforms and services, today announces that 3
Italia has launched two new services using Novarra's
Vision(TM) mobile web gateway platform.  The Planet 3
mobile portal is extended to include full internet access
so that all 3 Italia subscribers can now seamlessly consume
the breadth of portal and internet content.  Additionally,
consumers with X-Series handsets can now experience major
internet brands, the WWW3 internet dashboard and the Planet
3 mobile portal from a single service offering.  Novarra's
Vision platform enables both services to be immediately
available to all 3 Italia users without requiring any new
software on their existing handsets. 

    Novarra's Vision server is built upon open standards
and can therefore deliver any web site to any WAP, i-mode
or HTML browser. With this product, it is now possible to
provide a rich mobile experience across all phones from one
central point.  Supporting 1000s of commercially deployed
industry browsers it also requires no change to the handset
software. 

    3 Italia's mobile internet penetration has doubled
across all service plans within three months of launch. 
With the Vision server's open-browser support, 3 Italia has
expanded its mobile internet reach across its entire user
base. Usage data suggests that 3 Italia's existing Planet 3
subscriber base is quickly discovering the internet service
due to the seamless portal and off-portal offering using
existing WAP browsers. 

    "World wide web access should be a core
application for mobile phones alongside voice calling,
messaging and taking photographs," said Tony Cripps,
senior analyst, Ovum. "Proactive operators are
beginning not only to understand this requirement but also
the need to extend web browsing to the widest range of
handsets through the use of server-based adaptation."

    "We provide quality and scalability needed for
mass-market adoption of mobile internet and next-generation
portals," added Jayanthi Rangarajan, CEO and president
of Novarra. "Operators like 3 Italia recognize the
power of Novarra's open server solution, to immediately
internet-enable the entire subscriber base. Our Java and
BREW micro-clients provide additional choices. Our
customers select us because of our experience, commitment
to innovation, quality and scalability.  These are the
critical factors required for a successful mobile internet
deployment." 

    With flat rate plans ranging from euro 1 to euro 9,
these new services from 3 Italia build on 12 months of
successful customer uptake of its WWW3 internet offering
which also uses the Vision server in combination with
Novarra's industry leading suite of Java micro-clients.  

    Novarra's Vision server is the industry's first
platform with dynamic support for industry WAP/HTML
browsers as well as high performance HTML micro-clients
(Java, BREW and C++) which boost consumer usability and
performance. The proven, carrier-grade platform for
next-generation content and services, delivers the benefits
of content adaptation, content reduction, acceleration,
optimization, filtering and services definition in a single
platform.  Built upon open standards, with support for
portals and advertising, the Vision server fits seamlessly
within content, network and billing infrastructure.
Novarra's full browsers and micro-clients provide industry
leading performance and mobile usability across open-OS
handsets.

    About Novarra

    Novarra is the leading provider of high performance
mobile web gateway platforms for operators and content
providers to create new internet-based services and revenue
streams. Novarra developed the first server-client
architecture for web content transformation and network
optimization designed for mass-market, high volume mobile
consumer deployments. Novarra's open standards-based
platforms deliver a high quality mobile user experience for
services like full rich web, search, premium portals,
personalization and advertising.  Global commercial
deployments over 5 years on both 2.5G and 3G have proven
consumer satisfaction, uptake and increased data services
revenue. http://www.novarra.com/ 

    Novarra and Vision are trademarks of Novarra, Inc.


    For more information:

    Europe:
    Annie Woodhead / Alexis Dalrymple
    Hotwire PR
    Email: [e-mail] /
[e-mail] 
    Phone: [phone]

    North America:
    Doug Haslam
    Topaz Partners
    Email: [e-mail]
    Phone: [phone]