2007'09.25.Tue
Arrow and Atmel Sign Distribution Agreement for China
September 24, 2007
HONG KONG, Sept. 24 /Xinhua-PRNewswire/ -- Arrow Asia Pac Ltd., a business unit of Arrow Electronics, Inc. (NYSE: ARW), announced that it has signed a franchise agreement for mainland China and Hong Kong with Atmel(R) Corporation, an industry leader in the design and manufacture of advanced semiconductors. (Logo: http://www.xprn.com/xprn/sa/200703021139.JPG ) "We are pleased to extend our relationship with Arrow to China. Arrow brings well-established sales coverage, strong technical support services, and world-class supply chain capabilities to our customers. We look forward to a successful relationship with them," said Stanley Lam, managing director sales, Atmel China/Hong Kong. "Our partnership with Atmel in China brings leading-edge solutions to our growing customer base in consumer and industrial markets in China," said CC Lim, vice president of marketing for Arrow Asia Pac. "Atmel is a recognized leader in cost-competitive solutions and we are confident our customers in China will benefit from this partnership." About Arrow Asia Pac A business unit of Arrow Electronics, Inc. (NYSE: ARW), Arrow Asia Pac is one of Asia Pacific's leading electronic component distributors. In addition to its regional headquarters in Hong Kong, Arrow Asia Pac operates 51 sales offices, four primary distribution centers and 12 local warehousing facilities in eleven countries/territories across Asia. Providing a full range of semiconductors, passive, electromechanical and connector products from over 170 leading international and local suppliers, Arrow Asia Pac serves more than 10,000 original equipment and contract manufacturers and commercial customers in Asia Pacific. Visit us at http://www.arrowasia.com . About Atmel Corporation Atmel is a worldwide leader in the design and manufacture of microcontrollers, advanced logic, mixed-signal, nonvolatile memory and radio frequency (RF) components. Leveraging one of the industry's broadest intellectual property (IP) technology portfolios, Atmel is able to provide the electronics industry with complete system solutions focused on consumer, industrial, security, communications, computing and automotive markets. Atmel(R) is a registered trademark of Atmel Corporation. For more information, please contact: Ray Leung Marketing Communications Director Arrow Asia Pac Ltd. Tel: +852-2484-2484 Email: marcom.asia@arrowasia.com Grace Kung Marketing Communications Manager Tel: +852-2484-2682 Email: grace.kung@arrowasia.com
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