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2025'01.26.Sun
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2007'09.25.Tue
Arrow and Atmel Sign Distribution Agreement for China
September 24, 2007


    HONG KONG, Sept. 24 /Xinhua-PRNewswire/ -- Arrow Asia
Pac Ltd., a business unit of Arrow Electronics, Inc. (NYSE:
ARW), announced that it has signed a franchise agreement for
mainland China and Hong Kong with Atmel(R) Corporation, an
industry leader in the design and manufacture of advanced
semiconductors.  

    (Logo: http://www.xprn.com/xprn/sa/200703021139.JPG )

    "We are pleased to extend our relationship with
Arrow to China.  Arrow brings well-established sales
coverage, strong technical support services, and
world-class supply chain capabilities to our customers.  We
look forward to a successful relationship with them,"
said Stanley Lam, managing director sales, Atmel China/Hong
Kong.

    "Our partnership with Atmel in China brings
leading-edge solutions to our growing customer base in
consumer and industrial markets in China," said CC
Lim, vice president of marketing for Arrow Asia Pac. 
"Atmel is a recognized leader in cost-competitive
solutions and we are confident our customers in China will
benefit from this partnership."

    About Arrow Asia Pac

    A business unit of Arrow Electronics, Inc. (NYSE: ARW),
Arrow Asia Pac is one of Asia Pacific's leading electronic
component distributors. In addition to its regional
headquarters in Hong Kong, Arrow Asia Pac operates 51 sales
offices, four primary distribution centers and 12 local
warehousing facilities in eleven countries/territories
across Asia.

    Providing a full range of semiconductors, passive,
electromechanical and connector products from over 170
leading international and local suppliers, Arrow Asia Pac
serves more than 10,000 original equipment and contract
manufacturers and commercial customers in Asia Pacific. 
Visit us at http://www.arrowasia.com .

    About Atmel Corporation

    Atmel is a worldwide leader in the design and
manufacture of microcontrollers, advanced logic,
mixed-signal, nonvolatile memory and radio frequency (RF)
components. Leveraging one of the industry's broadest
intellectual property (IP) technology portfolios, Atmel is
able to provide the electronics industry with complete
system solutions focused on consumer, industrial, security,
communications, computing and automotive markets.

    Atmel(R) is a registered trademark of Atmel
Corporation.


    For more information, please contact:

     Ray Leung
     Marketing Communications Director 
     Arrow Asia Pac Ltd.
     Tel:   +852-2484-2484		
     Email: marcom.asia@arrowasia.com

     Grace Kung
     Marketing Communications Manager
     Tel:   +852-2484-2682
     Email: grace.kung@arrowasia.com
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