dotMobi To Launch Special Premium Name Auction Series

dotMobi To Launch Special Premium Name Auction Series

September 24, 2007

Highly Desired Domain Names, Including ask.mobi, atm.mobi,
cars.mobi, love.mobi and moto.mobi to be Made Available


    DUBLIN, Ireland and WASHINGTON, Sept. 24
/Xinhua-PRNewswire/ -- 

    dotMobi today announced the first in a series of three
monthly online auctions for highly desired premium domain
names, including ask.mobi, atm.mobi, cars.mobi, love.mobi
and moto.mobi. 

    Beginning Wednesday, Sept. 26 -- the first anniversary
of .mobi's general availability -- 100 "Premium
Names" will be auctioned through Sedo.com with other
auctions to follow in October and November. 

    The dotMobi Premium Names list is a set of more than
5,500 commonly used words that the dotMobi domain name
registry set aside during its formation. dotMobi is the
first domain company to offer selected names directly to
the market via an auction process rather than a traditional
"first come, first served" process. 

    "The mobile web is bigger than the PC-based, wired
web with more than 1.6 billion Internet-enabled consumers
walking around the world. Brands need an easy-to-remember
way to attract consumers on the go. dotMobi has one of the
highest sought-after list of in-demand domain names in the
world," said David Ryder, dotMobi's VP of Marketing
and Sales. "dotMobi is selling these highly-sought
after names through Sedo because they are one of the main
places on the Internet where brand managers search for
domain names."  

    Tim Schumacher, CEO of Sedo, said, "dotMobi's
premium names are specifically designed for people wanting
to reach a mobile audience. Sedo's buyers have been lining
up for more than a year now to get a chance to buy these
dotMobi names. We are excited that dotMobi will use us as
their first online auction."

    Any company or individual will be able to bid on the
Premium Names offered by Sedo. The auction rules will
follow Sedo's standard auction terms and conditions.
dotMobi does have some minimal requirements for the buyer,
such as:

    * Domain to be registered by auction winner within 10
days of receiving
      authorization code. 

    * Site to initially consist of a dotMobi compliant
parking page 
      (available via Sedo.com).

    * Best efforts to create, launch and operate a live web
site with 
      relevant content within six months. For example,
acupuncture.mobi 
      should not display a site for car sales. 
  
    * Fully compliant site with an http://ready.mobi score
of at least 4/5 
      (highest score is 5/5). 

    Full information, including the list of auction names,
is located on the dotMobi web site at
http://premiumauction.mobi .

    About dotMobi

    dotMobi (the informal name of mTLD Top Level Domain,
Ltd.), a consortium based in Dublin, Ireland with offices
in Washington, DC and Beijing, is leading the growth of
Internet use from mobile phones with the .mobi domain name.
Unique among domain name providers, dotMobi ensures that
services and sites developed around .mobi are optimized for
use by mobile devices. On-the-go consumers can have
confidence that an Internet site or service will work on
their mobile phones when using a .mobi address.

    dotMobi is backed by leading mobile operators, network
& device manufacturers, and internet content providers,
including Ericsson, GSM Association, Hutchison 3, Microsoft,
Nokia, Orascom Telecom, Samsung Electronics, Syniverse,
T-Mobile, Telefonica Moviles, TIM, Visa and Vodafone.
dotMobi is also a sponsor of W3C's Mobile Web Initiative. 

    For more information on dotMobi domains and
registration information, visit http://dotmobi.mobi . Visit
the dotMobi blog at http://blog.mobi .

    About Sedo

    Sedo, an acronym for "Search Engine for Domain
Offers," is the leading online marketplace for buying
and selling domain names and websites. Headquartered in
Cambridge, Mass., Sedo has assembled the world's largest
database of domain names for sale, with more than seven
million listings. The success of Sedo's model has attracted
a global membership base of more than 350,000 domain
professionals. Sedo is majority-owned by AdLINK Group (ISIN
DE0005490155 / German WKN: 549015), which is part of the
German United Internet AG (ISIN DE0005089031 / WKN 508903).
Sedo offers regional versions of its site for the UK
(Sedo.co.uk), France (Sedo.fr), Germany (Sedo.de), and
Spain (Sedo.com).
 
    For additional information, please visit
http://www.sedo.com .


    For more information, please contact:

     Vance Hedderel
     dotMobi
     Tel:   [phone]
     Email: [e-mail]

     Danielle Siemon
     A&R Edelman for dotMobi (US)
     Tel:   [phone]
     Email: [e-mail]
 
     Sasha Manners
     Edelman for dotMobi (Europe)
     Tel:   [phone]
     Email: [e-mail]

     Kate Donahue
     Director of Marketing
     Sedo
     Tel:   [phone]
     Email: [e-mail]