Asia's Entertainment Capital Macau to Host New Asia Mobile Awards

Asia's Entertainment Capital Macau to Host New Asia Mobile Awards

July 10, 2007

-- GSMA Calls for Entries to the Asia Mobile Awards 2007

    MACAU, China, July 9 /Xinhua-PRNewswire/ -- 

    The GSMA today launched the Asia Mobile Awards 2007, a
new awards programme for companies across the mobile value
chain that serve users in the Asia region with compelling
mobile content, products and services. Categories include
Mobile Entertainment, Mobile Advertising, Social
Networking, and also Mobile Broadband Device.

    The awards are now open for entry and will close on
Friday 28th September 2007.  Presentation of the awards
will form the climax of a special gala dinner at the Macau
Tower Entertainment & Convention Centre, on Tuesday
13th November 2007, as part of the GSMA's Mobile Asia
Congress (12-15 November). Full details, including rules,
eligibility, criteria and entry forms are available, along
with table booking details at
http://www.asiamobileawards.com .

    Judged by an independent panel comprising journalists,
analysts and academics from across Asia, the awards are
open to players from across the industry that provide
mobile products and services that are commercially
available in at least one Asian market.

    Categories in the Asia Mobile Awards `07 are:

    Category 1: Mobile Entertainment Awards
      a) Best Mobile Game
      b) Best Mobile Music Service

    Category 2: Best Mobile Advertising

    Category 3: Best Mobile Social Networking Service

    Category 4: Best Mobile Broadband Handset/Device

    "These awards have been created to recognise
leadership and reflect the sheer pace of progress and
growth across Asia's diverse mobile communications
markets," said Rob Conway, CEO of the GSMA.  "Our
aim is also to showcase the hottest entertainment related
content developed for the fourth screen, as well as devices
that enable rich multimedia to capture the imagination of
users throughout Asia."

    In addition, the GSMA's Innovation Awards are now part
of an ongoing Mobile Innovation Programme that aims to help
thousands of small and medium-sized companies developing
innovative mobile products and services to reach mobile
operators, and bring their innovations to market.  Four
mobile innovation awards will also be presented at the
Mobile Asia Congress in Macau as part of a Mobile
Innovation Summit.  One overall winner will be selected for
presentation at the gala dinner in Macau.  Deadline for
entries into the Mobile Innovation Awards is 14th
September.  Visit http://www.mobileinnovation.org to find
out more.

    The new Asia Mobile Awards complement the GSMA's annual
Global Mobile Awards at the Mobile World Congress in
Barcelona (formerly the 3GSM World Congress), which will
open for entry from 1 September 2007.

    About the GSM Association:

    The GSM Association (GSMA) is the global trade
association representing  more than 700 GSM mobile phone
operators across 218 countries and territories of the
world.  In addition, more than 200 manufacturers and
suppliers support the Association's initiatives as key
partners.

    The primary goals of the GSMA are to ensure mobile
phones and wireless services work globally and are easily
accessible, enhancing their value to individual customers
and national economies, while creating new business
opportunities for operators and their suppliers.  The
Association's members serve more than two billion customers
-- 82% of the world's mobile phone users.


    For more information, please contact:

     For the GSM Association:
     Mark Smith or David Pringle
     Tel: [phone]
     Email: [e-mail]