Texas Instruments Expands Voice over IP Portfolio with New Addition to IP Phone Product Suite

Texas Instruments Expands Voice over IP Portfolio with New Addition to IP Phone Product Suite

July 10, 2007

Flexible, Cost Effective Platform Offers Reduced Bill of
Materials and Quick Time to Market for IP Phone
Manufacturers 

    BEIJING, July 5 /Xinhua-PRNewswire/ -- Texas
Instruments Incorporated (TI) (NYSE: TXN) today announced
its newest IP phone platform, enabling manufacturers to
deliver cost effective IP phones for the low-end
enterprise, small and medium business (SMB), and
residential markets.  This new addition to TI's IP phone
product suite leverages the company's extensive experience
in the Voice over IP (VoIP) industry and is powered by TI's
digital signal processors (DSP), enabling real-time signal
processing, low-power consumption and tremendous
flexibility for next-generation VoIP devices.  The
TNETV2502 offers manufacturers a complete turnkey system
for developing cost effective IP phones with up to a 50
percent reduction in the bill of materials (BOM).  

    (Logo:
http://www.xprn.com.cn/xprn/sa/20061107170439-20.jpg )

    According to recent In-Stat research, revenues for VoIP
semiconductors will grow from just over $600 million in 2006
to $2.63 billion in 2010.  IP phones will account for 60
percent of total VoIP semiconductor sales in 2010,
demonstrating the viability of delivering products to
support this growing market.

    The TNETV2502 incorporates TI's TMS320C55x(TM) DSP
generation and a software license from Adaptive Digital
Technologies Incorporated (Adaptive Digital) for the IP
phone software package.  Adaptive Digital, a long-time
member of the TI DSP Third Party Network, has over ten
years of experience developing and supporting VoIP software
on TI DSPs, including the TMS320C5000? and TMS320C6000(TM)
platforms.  By collaborating with Adaptive Digital on the
TNETV2502 platform, TI can quickly and effectively deliver
a low-cost IP phone solution to its OEM and ODM customers,
offering them a reduced time to market and decreased BOM. 
At the same time, the performance and flexibility of TI's
DSPs coupled with Adaptive Digital's software allows
manufacturers to deliver unmatched scalability to easily
meet the evolving feature and standards requirements of the
VoIP market.   

    "We understand that for those business subscribers
and residential users looking to capitalize on the cost
savings of VoIP, low-end IP phones, like those based on the
TNETV2502, are ideal to meet their requirements," said
Brian McCarthy, president of Adaptive Digital.  "As
part of our continuing legacy with TI, we are proud to
offer to manufacturers around the world a VoIP solution
that can be customized and quickly deployed to meet the
needs and demands of their customer base."

    By utilizing a TNETV2502-based IP phone, small and
medium enterprises can easily take advantage of the
benefits of VoIP without making a significant cost and time
investment in more expensive VoIP handsets.  Low-end IP
phones provide the features and performance certain
business and residential subscribers require without
significant power consumption or the advanced functionality
of more complex devices.  These IP phones are typically
characterized as having basic phone features with one voice
port, which is one channel of G.711 or G.729AB, and basic
SIP signaling and call control capabilities.  Conferencing
and other supplementary services are usually handled in the
network, and additional codecs are optional.  

    "We are committed to constantly expanding our
product portfolio from low-end to high, delivering the
right DSP-based VoIP technology for customers of all sizes
and all requirements, with the ideal mix of features and
performance to best meet their needs," said Fred
Zimmerman, director of VoIP customer premises solutions for
TI.  "With the TNETV2502, TI is targeting a market
segment that is often overlooked while delivering the
benefits of our robust and field-proven VoIP solutions to
business and residential subscribers looking to experience
the many benefits of VoIP technology." 

    TI's TNETV2502 includes the silicon, software and a
complete reference design, offering manufacturers all the
tools needed to develop IP phones.  The software features
run on TI's popular DSP/BIOS? operating system, reducing
the amount of royalties that may be necessary for
manufacturers developing IP phones with the platform.  TI
also offers indemnified codecs, further easing
manufacturers challenges for delivering low-end IP phones
to the market.  TI's TNETV2502 reference design is also the
first low-cost IP phone solution from TI incorporating the
latest Power-over-Ethernet technology, which allows a phone
to be powered directly from a standard Ethernet cable
instead of an AC power supply.  General availability of the
TNETV2502 is expected in 3Q07.  

    As the leading provider of VoIP solutions, TI has
shipped over 500 million VoIP ports worldwide for the IP
phone, customer premise equipment (CPE) gateway and
high-density infrastructure markets.  TI works with leading
IP phone vendors worldwide and has the largest installed
customer base and portfolio of field-hardened solutions to
meet the demands of the growing VoIP market.

    About Texas Instruments 

    Texas Instruments Incorporated provides innovative DSP
and analog technologies to meet our customers' real world
signal processing requirements.  In addition to
Semiconductor, the company includes the Education
Technology business.  TI is headquartered in Dallas, Texas,
and has manufacturing, design or sales operations in more
than 25 countries.

    Texas Instruments is traded on the New York Stock
Exchange under the symbol TXN.  More information is located
on the World Wide Web at http://www.ti.com .

    Trademarks

    TMS320C55x, TMS320C5000, TMS320C6000 and DSP/BIOS are
trademarks of Texas Instruments.  All other trademarks are
the property of their respective owners.


    For more information, please contact:

    Texas Instruments
     Debbie Shemony
     Tel:   [phone]
     Email: [e-mail]

    GolinHarris
     Erin Arnold	        	
     Tel:   [phone]       
     Email: [e-mail]