DDB China Group grabs extra McDonald's business following successful online campaigns

DDB China Group grabs extra McDonald's business following successful online campaigns

September 25, 2007

    SHANGHAI, China, Sept. 25 /Xinhua-PRNewswire/ --
McDonald's China has shown a clear vote of confidence in
DDB China Group by extending the Agency's remit beyond
digital assignments.  McDonald's has now appointed DDB
China Group as one of its official roster agencies in
China. It will handle the fast food chain's value campaigns
throughout China.

    Dick van Motman, President & CEO of DDB China Group
said, "Globally DDB and McDonald's have a relationship
which goes back many decades. We are delighted that
McDonald's is entrusting us with more campaigns in China.
McDonald's confidence in DDB follows our proven success in
helping them create exciting online campaigns."

    "It's a demonstration of the excellent integration
we have achieved between our various units in China. We are
thrilled to be developing our remit beyond online into
above-the-line advertising." Van Motman added.

    "As McDonald's business continues to expand in
China with multiple growth platforms in 24 hrs services,
Drive Thrus, Kiosk, Breakfast, Core Menu, Value, etc, the
addition of DDB into our Creative Agency portfolio will put
McDonald's in a even stronger position to accelerate our
speed to market as well as to fully maximize our first
mover advantage in these uniquely McDonald's
offerings," said Phyllis Cheung, Chief Marketing
Officer, McDonald's China.

    About DDB and DDB Guoan

    DDB Worldwide Communications has had its presence in
China since 1992. In mid 2006 DDB joined forces with CITIC
Guoan, China's premier communications company (and part of
the CITIC Group) to form DDB Guoan, one of the top 5
agencies in China. The alliance provides unparalleled reach
in China. DDB Guoan is led by Mr Yan Gang, Chairman and Mr
Dick van Motman, Chief Executive Officer. DDB Guoan has
offices in Beijing, Shanghai and Guangzhou. It works for a
growing list of blue chip clients, both International and
local. Services offered range from traditional Advertising
to Interactive (Tribal DDB), Promotions and Brand
Activation (Rapp Collins). For more information about DDB
Guoan, please visit: http://www.ddb-guoan.com .

    DDB Worldwide Communications Group Inc (www.ddb.com) is
the fourth largest consolidated advertising and marketing
services global network and the most awarded agency network
in the world according to Creativity magazine 2006. With
more than 200 offices in over 90 countries, DDB provides
creative business solutions guided by its proprietary
philosophy and process of Co-Creativity. Home to the
world's largest multidisciplinary Creative Co-Op, DDB and
its marketing partners build and deliver unique, enduring,
and powerful brand experiences for competitive advantage.
Three-time winner Adweek and Advertising Age Global Network
of the Year.  Number one in Creativity magazine's 2006
ranking of agencies.  Four-time winner, Clio Agency Network
of the Year.  Winner of more awards than any other network
in the history of the Cannes International Advertising
Festival. DDB Worldwide is a member of Omnicom Group Inc.

    Omnicom Group Inc

    Omnicom Group Inc (NYSE: OMC) (
http://www.omnicomgroup.com ) is a leading global marketing
and corporate communications company. Omnicom's branded
networks and numerous specialty firms provide advertising,
strategic media planning, interactive, direct and
promotional marketing, public relations and other specialty
communications services to over 5,000 clients in more than
100 countries.


    For more information, please contact:

     Chloe Reuter
     Tel:   [phone] x275 
     Email: [e-mail]