Time Inc. Agrees to Use Smart Connection Enterprise

Time Inc. Agrees to Use Smart Connection Enterprise

September 25, 2007

    DETROIT, Sept. 25 /Xinhua-PRNewswire/ -- Time Inc., the
largest magazine publisher in the U.S., recently rolled out
WoodWing's Smart Connection Enterprise system to produce,
among other titles, FORTUNE, Money, People, Sports
Illustrated and TIME Magazine.

    "Time Inc. is the best in the world at what they
do, and we believe their standards are the highest in the
industry," said Brian Kruger, CEO of WoodWing USA, an
expert in corporate workflow efficiency. 

    Meeting the needs of a diverse company

    Kruger explained that Time Inc.'s diverse needs
required the power and versatility provided by Smart
Connection Enterprise.  "They gave us a
challenge," Kruger said. "They needed a system
that was flexible and powerful enough to meet the needs of
diverse and very large magazines."

    "The leadership of WoodWing is driven to meet the
needs of their customers.  We asked them to add features
and functions to meet our constantly changing needs and
they have, to date, responded with intense focus and
professionalism," said Mitchell A. Klaif, Senior Vice
President of Time Inc. Information Technology.

    WoodWing's international reach continues to grow

    With Time Inc. now using Smart Connection Enterprise,
there are literally hundreds of millions of people around
the world reading magazines that were assembled using
WoodWing's technology.

    "Now that Time Inc. is using WoodWing that number
has jumped even more dramatically," Kruger said,
noting that each month, one out of every two American
adults reads a Time Inc. magazine. "Quite simply,
WoodWing has become an editorial system for the largest
publishers in the world." 

    "I've been reading Time Inc.'s magazines all my
life," he said. "Now, when I see someone pick up
a copy of TIME or FORTUNE or Sports Illustrated, I'll know
that WoodWing helped put that magazine in their hands. That
makes me feel extremely proud."

    About Time Inc.

    Time Inc., a Time Warner company, is one of the largest
content companies in the world.  With more than 125
magazines, it is the largest magazine publisher in the U.S.
and U.K.  Each month, one out of every two American adults
reads a Time Inc. magazine, and one out of every 10, who
are online, visits a company web site (more than 19 million
unique visitors). Time Inc.'s popular brands and successful
franchises extend to online, television, cable VOD,
satellite radio, mobile devices, events and branded
products.

    About WoodWing Software

    WoodWing Software specializes in software solutions for
the publishing industry. WoodWing excels in innovative and
flexible editorial solutions that help efficiently produce
print and online publications. The company's flagship
product, Smart Connection Enterprise, differs from
traditional editorial solutions because it has been
engineered from the ground up utilizing the latest
technologies offered by the Internet age. WoodWing has
offices in The Netherlands, Malaysia and the United States.
For more information, visit http://www.woodwing.com .

    For more information, please contact:

     Patrick Becker
     WoodWing USA
     Tel:   [phone]
     Email: [e-mail]