eLong, Inc. Announces Appointment of Guangfu Cui as new Chief Executive Officer

eLong, Inc. Announces Appointment of Guangfu Cui as new Chief Executive Officer

September 26, 2007

    BEIJING, Sept. 26 /Xinhua-PRNewswire/ -- eLong, Inc.
(Nasdaq: LONG), a leading online travel service provider in
China, today announced the appointment of a new Chief
Executive Officer.
    (Logo: http://www.xprn.com/xprn/sa/200708022023-min.JPG
)
    Guangfu Cui will join as CEO of eLong, Inc., effective
October 8, 2007.  Henrik Kjellberg will step down as
Interim CEO of eLong but will remain Chairman of the eLong
Board of Directors, and will remain actively involved in
the company.
    "Guangfu Cui has significant experience in
business expansion and establishing national brands in
China. He also brings a thorough understanding of the
Chinese consumer and the Chinese market, having worked not
only for P&G but also for Fedex Kinko's in China,"
said Mr. Kjellberg.
    "I am delighted to be joining eLong at this
exciting and challenging stage in the company's
development," said Guangfu Cui. "The Chinese
travel market is just starting to take off and eLong is
extremely well positioned to build a very strong position
in this segment. We will continue the process of change to
make eLong an even stronger company."

    About Guangfu Cui
    Prior to joining eLong, Guangfu Cui was the Managing
Director for FedEx Kinko's China.  Under his leadership,
Mr. Cui positioned the company as market leader in digital
printing industry in China with 16 centers and 300
employees within four years after he joined FedEx Kinko's.

    Prior to joining FedEx Kinko's, Guangfu Cui worked for
Procter & Gamble China for over 12 years, including two
and half years working in the United States. He was
instrumental in building Procter & Gamble China's
distribution network and retail coverage system.
    Guangfu Cui is 38 years old, holds an MBA from Kellogg
School of Management at Northwestern University and a BA in
Law from Peking University.

    About eLong, Inc.
    eLong, Inc. (Nasdaq: LONG) is a leading online travel
company in China. Headquartered in Beijing, eLong has a
national presence across China. eLong uses web-based
distribution technologies and a bilingual call center to
provide consumers with access to travel reservation
services. Aiming to enrich people's lives through the
freedom of independent travel, eLong empowers consumers to
make informed choices by providing a one-stop travel
solution and consolidated travel tools and information such
as maps, virtual tours and user ratings. eLong has the
capacity to fulfill air ticket reservations in over 55
major cities across China. In addition to choice of a wide
hotel selection in the Greater China region, eLong offers
Chinese consumers the ability to make bookings at
international hotels in over 140 destinations worldwide.
eLong operates the websites http://www.elong.com and
http://www.elong.net . 

    About Expedia, Inc.
    Expedia, Inc. is the world's leading online travel
company, empowering business and leisure travelers with the
tools and information they need to easily research, plan,
book, and experience travel. Expedia, Inc. also provides
wholesale travel to offline retail travel agents. Expedia,
Inc.'s portfolio of brands includes: Expedia.com(R),
hotels.com(R), Hotwire(R), Expedia(R) Corporate Travel,
TripAdvisor(R) and Classic Vacations(R). Expedia, Inc.'s
companies also operate internationally with sites in
Canada, the United Kingdom, Germany, France, Italy, the
Netherlands, Norway, Sweden, Denmark, Australia, Japan and
China, through its investment in eLong(TM). For more
information, visit http://www.expediainc.com/ (Nasdaq:
EXPE).
    Expedia, Expedia.com are either registered trademarks
or trademarks of Expedia, Inc. in the U.S. and/or other
countries. Classic Vacations is either a trademark or
registered trademark of Classic Vacations, LLC in the U.S.
and/or other countries. hotels.com is either a trademark or
registered trademark of hotels.com, L.P., a subsidiary of
hotels.com in the U.S. and/or other countries. Hotwire is
either a trademark or registered trademark of Hotwire, Inc.
in the U.S. and/or other countries. TripAdvisor is either a
trademark or registered trademark of TripAdvisor, LLC in
the U.S. and/or other countries. Other logos or product and
company names mentioned herein may be the property of their
respective owners.
    (C) 2007 Expedia, Inc. All rights reserved. CST:
2029030-40

    Safe Harbor Statement
    Statements in this press release concerning eLong's
future business, operating results and financial condition
are "forward-looking" statements within the
meaning of Section 27A of the Securities Act of 1933, as
amended, and Section 21E of the Securities Exchange Act of
1934, as amended, and as defined in the Private Securities
Litigation Reform Act of 1995. Words such as
"anticipate," "believe,"
"estimate," "expect,"
"forecast," "intend," "may,"
"plan," "project," "predict,"
"should" and "will" and similar
expressions as they related to the Company are intended to
identify such forward-looking statements. These forward
looking statements are based upon management's current
views and expectations with respect to future events and
are not a guarantee of future performance. Furthermore,
these statements are, by their nature, subject to a number
of risks and uncertainties that could cause actual
performance and results to differ materially from those
discussed in the forward-looking statements as a result of
a number of factors. Factors that could affect the
Company's actual results and cause actual results to differ
materially from those included in any forward-looking
statement include, but are not limited to, eLong's
historical operating losses, its limited operating history,
declines or disruptions in the travel industry, the
recurrence of SARS, an outbreak of bird flu, eLong's
reliance on having good relationships with hotel suppliers
and airline ticket suppliers, collection risk with respect
to eLong's corporate travel accounts receivable, the
possibility that eLong will be unable to timely comply with
Section 404 of the Sarbanes-Oxley Act of 2002, the risk that
eLong will not be successful in competing against new and
existing competitors, risks associated with Expedia, Inc.'s
(Nasdaq: EXPE) majority ownership interest in eLong and the
integration of eLong's business with that of Expedia's,
subsequent revaluations of the Chinese currency, changes in
eLong's management team and other key personnel and other
risks outlined in eLong's filings with the U.S. Securities
and Exchange Commission (or SEC), including eLong's Form
20-F filed with the SEC in connection with the Company's
fiscal year 2006 results. Readers are cautioned not to
place undue reliance on any forward-looking statements,
which speak only as of their dates.

    Investor Contact:

     eLong, Inc.
     Investor Relations 
     Tel:   [e-mail]
     Email: [phone] x6606