Xinhua Finance Media Announces Investment by The Yucaipa Companies

Xinhua Finance Media Announces Investment by The Yucaipa Companies

September 26, 2007

    BEIJING, Sept. 26 /Xinhua-PRNewswire/ -- Xinhua Finance
Media ("XFMedia"; Nasdaq: XFML), China's leading
diversified financial and entertainment media company,
today announced that The Yucaipa Companies
("Yucaipa"), an investment firm with holdings in
Asia, Europe and the Americas, has signed an agreement to
purchase a block of existing shares from certain
shareholders who have come out of IPO lockup.  David Olson,
a Yucaipa partner, has agreed to join the board of XFMedia
as an independent director in connection with the
transaction.  

    The Yucaipa Companies is a premier investment firm that
has established a record of fostering economic value through
the growth and responsible development of companies.  Since
its founding in 1986, the firm has completed mergers and
acquisitions valued at more than $30 billion.  As an
investor, Yucaipa works with management and contributes at
the board level.  Mr. Olson will bring to XFMedia broad
transaction experience in Asia.  Prior to becoming a
Yucaipa partner, he was Chairman and CEO of Donaldson,
Lufkin & Jenrette's Asia Pacific region and Credit
Suisse First Boston's Chairman of Investment Banking, Asia
Pacific. 

    Fredy Bush, CEO and Chairman of Xinhua Finance Media,
said, "The addition of David as an independent board
member will increase the strength of our corporate
governance and strategic development.  We are thrilled to
be forging this new relationship with a world-class firm
like Yucaipa."

    About Xinhua Finance Media Limited 

    Xinhua Finance Media ("XFMedia"; Nasdaq:
XFML) is China's leading diversified financial and
entertainment media company targeting high net worth
individuals nationwide.  The company reaches its target
audience via TV, radio, newspapers, magazines and other
distribution channels.  Through its five synergistic
business groups, Advertising, Broadcast, Print, Production
and Research, XFMedia offers a total solution empowering
clients at every stage of the media process and keeping
people connected and entertained.  

    Headquartered in Beijing, the company has offices and
affiliates in major cities of China including Beijing,
Shanghai, Guangzhou, Shenzhen and Hong Kong. For more
information, please visit http://www.xinhuafinancemedia.com
.

    Safe Harbor Statement

    This announcement contains forward-looking statements.
These statements are made under the "safe harbor"
provisions of the U.S. Private Securities Litigation Reform
Act of 1995.  These forward-looking statements can be
identified by terminology such as "will,"
"expects," "anticipates,"
"future," "intends," "plans,"
"believes," "estimates," ``confident''
and similar statements.  Among other things, expectations
about the Chinese advertising market and quotations from
management in this announcement contain forward-looking
statements.  Statements that are not historical facts,
including statements about XFMedia's beliefs and
expectations, are forward-looking statements. 
Forward-looking statements involve inherent risks and
uncertainties that could cause actual results to differ
materially from those contained in any forward-looking
statements.  Potential risks and uncertainties are risks
outlined in XFMedia's filings with the U.S. Securities and
Exchange Commission, including its registration statement
on Form F-1.  All information provided in this press
release is as of the date hereof, and XFMedia undertakes no
duty to update such information, except as required under
applicable law.


    For more information, please contact:

    China
     Xinhua Finance Media
     Joy Tsang
     Tel:   [phone]
     Email: [e-mail]