DMG to Build Advanced Digital Media System in Beijing Metro

DMG to Build Advanced Digital Media System in Beijing Metro

June 26, 2007

    SHANGHAI, June 26 /Xinhua-PRNewswire/ -- Digital Media
Group Company 
Limited (DMG), China's leading supplier of digital media
technologies and the 
largest digital media operator inside subway systems, today
announced that it 
will invest, build and exclusively operate PIDS (Passenger
Information and 
Direction System) in Beijing Metro Line 4. The DMG digital
media network now 
covers 11 lines in 7 cities including Shanghai, Beijing,
Hong Kong, 
Chongqing, Tianjin, Shenzhen and Nanjing. 

    (Logo:
http://www.xprn.com.cn:9080/xprn/sa/200704181538.jpg )

    DMG's latest version of PIDS 3.0 will be used in
Beijing Metro Line 4, 
covering platforms, trains, ticket halls, entrances,
interchange passages and 
tunnels. When the system is completed, it will be one of
the most advanced 
systems in the industry and a world class leader. The
system will provide 
updated information such as train directions, routes,
emergency information 
and integrated services to passengers through more than
2,000 high-definition 
display panels.

    PIDS 3.0 has two-way broadcasting capabilities with
real-time broadcast 
signals sent to trains and real-time monitoring of train
compartment images 
sending back. PIDS 3.0 is also linked with fire alarm
systems, automatic 
dispatch systems, train monitoring systems, operation
control centers and 
command centers. It can broadcast emergency announcements
and evacuation 
information to passengers in the trains, platforms, station
halls and 
entrances during events. Through the system, operators at
the command centers 
can send unique messages to each and every display panel at
different 
stations, trains or compartments. PIDS 3.0 is the most
reliable and a truly 
user friendly system for the subway authorities.

    Beijing Metro Line 4 is the first metro line in China
to adopt PPP 
(Public Private Partnership), in cooperation with Hong Kong
MTR Corporation 
to build and operate a public transportation system.
Beijing Metro Line 4 is 
a north-south traffic artery that is 28.2 km long and has
24 stations along 
the route. It will run through densely populated
residential areas (Majialou -
 Xuanwumen), central business areas (Xidan - Xinjiekou),
high-tech areas 
known as the "Chinese Silicon
Valley"(Xueyuannanlu - Zhongguancun), 
university towns (Peking University - Tsinghua University)
and famous scenic 
areas (Yuanminyuan - Beigongmen). The 10 interchange
stations in the central 
areas of the city provide interchanges with the existing
Line 1, Line 2, and 
Line 13 and the future Line 6, Line 7, Line 9, Line 12 and
Line 14. 

    For more information, please visit:
http://www.DMGtv.com


    For more information, please contact: 
   
    Philip Wong
    Tel:   [phone]x878
    Email: [e-mail]