2007'12.06.Thu
Euro RSCG Worldwide Named Largest Global Advertising Agency for the Second Year in a Row
November 22, 2007
Advertising Age Annual Report Reveals Impressive Growth Across Continents NEW YORK, Nov. 22 /Xinhua-PRNewswire/ -- Euro RSCG Worldwide is the largest global advertising agency for the second year in a row, as measured by total number of global accounts, according to the 2007 Advertising Age Global Marketers Report. Ranked #1 in the 2006 report, Euro RSCG Worldwide maintained its top ranking in this year's report due to growth across all regions and a very strong new business performance which saw the addition of the entire $1.5 billion global Reckitt Bencksier business together with major wins from sanofi-aventis, Kraft, ExxonMobil, Danone Group, Alcatel Lucent, Dell, Novartis and Areva to name a few. Euro RSCG Worldwide topped the rankings with 42 global clients and 1,167 assignments, surpassing agencies Ogilvy & Mather and McCann Erickson Worldwide, which together round out the top three agencies, according to the figures released by Advertising Age this week. Of the Top 100 Global Marketers listed in the report, Euro RSCG Worldwide handles advertising for 32 of these brands including Ford Motor Co., Reckitt Benckiser, Danone Group, PSA Peugeot Citroen, Citigroup, Bayer, Schering-Plough Corp., Carrefour, ExxonMobil, Kraft, IBM, L'Oreal and sanofi-aventis. These responsibilities are handled out of multiple offices across Euro RSCG's 233 offices globally. "We believe an agency can be both big and entrepreneurial, both global and creative, and this ranking is further support for that point of view. Being named largest agency in the world on the back of our Global Agency of the Year titles from by Advertising Age and Campaign caps a great year for the agency," said David Jones, Global Chief Executive Officer of Euro RSCG Worldwide. "But we're more excited about the future and not just being the biggest agency in the world but the most digitally integrated." Advertising Age publishes a list of the Top 100 Global Marketers annually. The full 2007 report, published at www.AdAge.com lists the global accounts for 24 of the largest global advertising agencies. Euro RSCG Worldwide, a leading integrated marketing communications agency and Advertising Age's and Campaign's 2006 Global Agency of the Year, is made up of 233 offices located in 75 countries throughout Europe, North America, Latin America, and Asia-Pacific. Euro RSCG provides advertising, marketing services, corporate communications, and interactive solutions to global, regional and local clients. The agency's client roster includes Air France, BNP Paribas, Charles Schwab, Citigroup, Danone Group, Diageo, IBM, Jaguar, Kraft Foods, L'Oreal, LVMH Louis Vuitton, PSA Peugeot Citroen, Reckitt Benckiser, sanofi-aventis and Schering-Plough. Headquartered in New York, Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Euronext Paris SA: HAV.PA). For more information, please contact: Brooke Capps Euro RSCG Worldwide Tel: +1-212-886-2011 Email: Brooke.Capps@eurorscg.com
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