Website Launched About POPAI DS Reference Guide To Digital Signage - The First Global, Qualitative Digital Signage Research

Website Launched About POPAI DS Reference Guide To Digital Signage - The First Global, Qualitative Digital Signage Research

November 23, 2007

Last Opportunity to Participate

    KREFELD, Germany and WASHINGTON, Nov. 23
/Xinhua-PRNewswire/ -- 

    POPAI, the Global Association for Marketing at-Retail,
is conducting an in-depth, independent survey of the global
digital signage market at POP / POI (Point of Purchase /
Point of Interest), seen among the global media industry as
the next multi-billion Dollar blockbuster medium of the
future. The research is being carried out by one of the
leading market research institutes in Europe, using a
thorough four-stage process to collect data from over 1000
insiders and experts from all continents. Extensive
background information and details on how to pre-order a
copy of the report (500++ pages, professional cloth
binding), due to be published around the year's end, are
now available at the multi-language site
http://www.PopaiDS.org. Education and POPAI-member versions
are available. There is a 10 per cent early-order rebate for
all orders made and paid for by Dec 31 2007.

    This digital signage survey differs in four ways from
the myriad of other research reports:

    (1) Global survey with an integrated method and
approach

    (2) Qualitative research of all stakeholder groups
around digital media

    (3) Vendor and lobby-independent

    (4) Resulting in a 500++ page reference book about
Digital Signage

    Participants in the online survey and personal in-depth
interviews are representatives from industry, retailers,
market, media and providers. Topics covered include the
local, regional and global market situation as well as
their market perspective, perceptions and potential,
stakeholders' options, current programs, concepts, media
sales, project-management & research, content,
technology and business models.  

    Research is still ongoing; the cut off date for
recording your views is short to be due. If you wish to see
the methodology of the research questions, log on to the
multi-language site:
http://www.GlobalDigitalSignageResearch.org. Here you can
take the opportunity to participate in the first truly
global and independent digital signage research program. 

    Fabian Keller, Vice President Digital Signage, POPAI,
comments, "This is the first time we all will get a
real understanding of the uprising global digital media
industry. I believe that digital media is on the cusp of
something amazing and we are keen to stay at the cutting
edge. This research will provide insights into the market
that have never been seen before and the report will be an
essential tool for anyone planning/observing/operating
Digital Signage. The first result presentations we
conducted in New York, Sydney, Moscow and Zurich have led
to amazing feedbacks. Without the deep understanding of
consumers, brands and the global retail market that Dr.
Stephan Telschow and his team provided, we would never have
been able to get where we are right now." 

    Participate now at
http://www.GlobalDigitalSignageResearch.org

    Pre-order a copy of the final report at
http://www.PopaiDS.org

    For more information, or to speak to Fabian Keller or
Dr. Stephan Telschow, please contact:

    Nicolas Loose, GIM, Tel: [phone],
[e-mail].

    About POPAI, the Global Association for Marketing
at-Retail

    POPAI is the only non-profit association serving the
global marketing at-retail industry. POPAI was founded in
1936 and has offices in over 19 countries. For additional
information about POPAI and the research, please contact:
Fabian Keller, Vice President Digital Signage,
[e-mail] or visit http://www.popai.com.

    About GIM, the Gesellschaft fuer Innovative
Marktforschung mbH

    GIM -- Gesellschaft fur Innovative Marktforschung --
counts among the leading independent market research
institutes with a qualitative focus on Germany. GIM's
network is global spanning with coverage in all continents.
For GIM, understanding consumers takes center stage. For
more information on GIM and GIM POS, please contact: Dr.
Stephan Telschow, [e-mail] or visit
http://www.g-i-m.com.
    
    Contacts 

    For more information, or to speak to Fabian Keller or
Dr. Stephan Telschow, please contact:

    Nicolas Loose, GIM
    Tel:   [phone]
    Email: [e-mail]

    For information about POPAI and the research contact:

    Fabian Keller, Vice President Digital Signage
    Email: [e-mail]

    For more information on GIM and GIM POS please contact:


    Dr. Stephan Telschow
    Email: [e-mail]