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2007'09.09.Sun
HI and Renesas Solutions to Execute a License and Collaborative Sales Agreement for the MascotCapsule(R) Series
September 07, 2007


    TOKYO, Sept. 7 /Xinhua-PRNewswire/ -- HI CORPORATION
(Headquarters: Meguro-Ku, Tokyo; President and CEO: Kazuo
Kawabata hereinafter "HI"; Jasdaq: 3846)
announced today that the company has executed a license and
collaborative sales agreement with Renesas Solutions Corp.
(Headquarters: Chiyoda-Ku Tokyo; President: Kazuo
Minorikawa hereinafter "Renesas Solutions"), a
wholly owned subsidiary of Renesas Technology Corp.
(Headquarters: Chiyoda-Ku, Tokyo; Chairman & CEO:
Satoru Ito, hereinafter "Renesas Technology") for
its 3D rendering engines "MascotCapsule Series"
including "Mascot Capsule" and
"MascotCapsule nano" (hereinafter "
MascotCapsule").

    As a solution, HI is providing the license of
MascotCapsule for the Renesas Technology CPUs and Renesas
Solutions is offering distribution and technical support
for the CPUs with MascotCapsule. This solution is available
from the same distribution suppliers as Renesas Technology
products.

    Under this agreement, HI will enable the customer to
provide MascotCapsule for a wide variety of products,
including not only mass-marketed products but high-mix
low-volume products for which embedding has been difficult
before, and Renesas Technology will enable the
reinforcement of product differentiation by enhancing
value-added CPUs.

    "We are enhancing our alliance with third parties
for middleware," said Kazuo Minorikawa, president of
Renesas Solutions Corp.  "As a part of this license
agreement, we have developed three demonstration systems
using MascotCapsule,and have introduced them at various
exhibitions.  Thanks to the popularity of the demo
machines, many inquiries have been received.  With this
alliance, we will be confident in our ability to provide
the new solutions that our customers will enjoy."

    "We are extremely pleased to execute this license
agreement with Renesas Solutions," said Kazuo
Kawabata, President & CEO of HI CORPORATION.  "In
various embedded devices in recent years, a `User Friendly
(User Experience)' user interface for the growing complex
functionality under the CPU and memory resource restriction
has been highly demanding.  We believe that this solution
will meet the needs and will greatly expand the capability
of the embedded user interface.

    In addition, by supporting the YUV system (1) that is
the mainstream color system for home appliances, we expect
that the use of MascotCapsule for home appliances will be
greatly accelerated." 

    HI expects the potential of this solution will be its
expanded use in a wide range of products, such as digital
cameras, video camcorders, car audio systems, navigation
systems, POP terminals, and touch-screen terminals used in
restaurants.  HI will continue its efforts to deploy a
strong distribution business in Japan and abroad in
cooperation with the Renesas group in the future.

    YUV system (1)

    YUV is the color system that consists of color
components by luminance (Y), color difference signals of
blue minus luminance (U), and color difference signals of
red minus luminance (V). The system is often used for
television and video displays and the color conversion
process is necessary for reproducing a RGB color space. 

    Since MascotCapsule has been used to support the RGB
format only, the RGB-YUV conversion process by a CPU is
necessary in order to display images onto the YUV system
screen.

    About Renesas Solutions	
    Please visit
http://www.rso.renesas.com/english/english.html .
    
    About HI CORPORATION	
    Please visit http://www.hicorp.co.jp .


    For more information, please contact:

     HI CORPORATION
     Marketing Division: Pam Hung, Mitsutaka Monma
     Tel:     +81-3-3710-9376
     Email:   press@hicorp.co.jp
     Address: Meguro Higashiyama Bldg. 5th Floor, 1-4-4
              Higashiyama, Meguro-ku, Tokyo, Japan 153-0043
PR
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