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2007'09.09.Sun
NAVTEQ to Present at China Location Based Services Summit
September 07, 2007


Presentation to Highlight Mapping's Contribution to LBS
Enhancement

    CHICAGO, Sep. 7 /Xinhua-PRNewswire/ -- NAVTEQ (NYSE:
NVT), a leading global provider of digital map data for
vehicle navigation and location-based solutions (LBS), will
present at this year's China Location Based Services Summit
in Beijing on September 5-6, 2007.  The presentation,
"Mapping's Role and Value to Enhancing LBS," will
be delivered by Marc Naddell, Vice President, Partner and
Developer Programs, and focus on the future of map data
content and the impact it will have on the LBS applications
of tomorrow.

    "We are currently in the midst of an LBS
revolution in which an endless array of data can provide us
with customized information about our surroundings based on
time, location and personal preference," said Naddell.
 "As such, the availability of rich, high-quality map
content such as NAVTEQ's is going to play a key role in
shaping the future of LBS applications."

    Traffic, gas prices, enhanced points of interest,
satellite imagery and a variety of user-generated content
are just a few examples of the type of data being utilized
to create new and noteworthy LBS applications.  This
growing movement is evident in the Asia-Pacific region,
where interest in location-based services continues to
surge as digital map coverage expands throughout the area. 
NAVTEQ's map coverage of Asia-Pacific is quickly expanding
and already extends to Australia, China (through our joint
venture with NAV2) including Hong Kong and Macau, Taiwan,
South Korea, India, Malaysia, Singapore and Thailand.

    Also fueling the growing interest of LBS development in
Asia-Pacific is the vast number of wireless developers in
the region. According to a 2006 Evans Data Corporation
study, nearly 40% of the world's wireless developers reside
in the Asia-Pacific area.  The richness of developer talent
was one reason NAVTEQ decided to extend this year's NAVTEQ
Global LBS Challenge(R) to include the Asia-Pacific region.
This global program challenges application developers around
the world to build innovative location-based services that
work with mobile phones and/or wireless handheld devices
using dynamic positioning technology and NAVTEQ(R) maps.
Registration for Asia-Pacific participants officially
begins October 29, 2007, and an awards ceremony announcing
Asia-Pacific winners will be held at CommunicAsia in June
2008 in Singapore.

    "'Location' is really about finding value across a
variety of markets in parallel with a movement towards wider
wireless enablement," said Naddell.  "The
Asia-Pacific region's increased enthusiasm for
location-based development reflects the truly global nature
of the LBS movement, and NAVTEQ is pleased to contribute to
its expansion."

    For more information about the NAVTEQ Global LBS
Challenge, visit http://www.LBSChallenge.com .

    About NAVTEQ

    NAVTEQ is a leading provider of comprehensive digital
map information for automotive navigation systems, mobile
navigation devices, Internet-based mapping applications,
and government and business solutions. NAVTEQ creates the
digital maps and map content that power navigation and
location-based services solutions around the world. The
Chicago-based company was founded in 1985 and has over
3,000 employees located in 168 offices in 30 countries.

    NAVTEQ is a trademark in the U.S. and other countries.
(C) 2007 NAVTEQ. All rights reserved. 

    This document may include certain "forward-looking
statements" within the meaning of the Private
Securities Litigation Reform Act of 1995. These
forward-looking statements include, but are not limited to,
plans, objectives, expectations and intentions and other
statements contained in this press release that are not
historical facts and statements identified by words such as
"expects," "anticipates,"
"intends," "plans,"
"believes," "seeks,"
"estimates" or words of similar meaning. The
statements are based on our current beliefs or expectations
and are inherently subject to various risks and
uncertainties, including those set forth under "Item
1A. Risk Factors" in each of the Company's most recent
Annual and Quarterly Reports filed with the Securities and
Exchange Commission.

    Actual results may differ materially from these
expectations due to changes in global political, economic,
business, competitive, market and regulatory factors.
NAVTEQ does not undertake any obligation to update any
forward-looking statements contained in this document.
 
    ( Logo: 
http://www.newscom.com/cgi-bin/prnh/20060313/NAVTEQLOGO )


    For more information, please contact:

     Jennifer Schuh
     NAVTEQ
     Phone: +1-312-894-3913
     Email: jennifer.schuh@navteq.com

     Bob Richter
     Phone: +1-212-802-8588
     Email: bob@richtermedia.com

     Website:  http://www.navteq.com 
               http://www.LBSChallenge.com
PR
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