KARL LAGERFELD SAS Signs Global Eyewear License Agreement With Marchon Eyewear, Inc.

KARL LAGERFELD SAS Signs Global Eyewear License Agreement With Marchon Eyewear, Inc.

September 28, 2007

    PARIS, Sept. 27 /Xinhua-PRNewswire/ -- 

    KARL LAGERFELD SAS announced today a strategic
licensing alliance with Marchon Eyewear, Inc., to create
KARL LAGERFELD men's and women's eyewear starting with the
2008 collection.  The agreement will give Marchon, one of
the most prominent eyewear companies, the exclusive
worldwide license to design, manufacture and distribute
both the sun and ophthalmic collections for the KARL
LAGERFELD eyewear line. 

    "Dark glasses are like portable eye shadow and the
world looks more beautiful through tinted glasses. 
Everybody looks 10 years younger," states Karl
Lagerfeld.  "That is why I wear dark glasses
always."

    "It is with great pleasure that we announce the
launch of the eyewear collection by legendary designer,
Karl Lagerfeld.  His influential style and distinctive
designs will be offered in both sun and optical
frames," said Al Berg, President and CEO, Marchon
Eyewear, Inc. "The exclusive KARL LAGERFELD brand will
complement Marchon's expanding global portfolio."

    The new collection has been developed in collaboration
with Karl Lagerfeld and the design duo Christian Roth and
Eric Domege, who are supporting Marchon on this exciting
launch.  The design and palette will reflect the spirit and
sophistication of the KARL LAGERFELD brand. The sunwear
collection will debut at retail in January 2008 and the
eyewear collection in April 2008. 

    Both collections will be sold worldwide in select
department stores and specialty stores. 

    About KARL LAGERFELD SAS

    KARL LAGERFELD SAS and its affiliates design, source
and market the internationally acclaimed signature
ready-to-wear collection KARL LAGERFELD, a high end luxury
collection which is designed and shown in Paris; in
addition to the contemporary men's and women's denim
collection K KARL LAGERFELD. The Company also offers an
array of related accessories through strategic licensing
agreements. The Company's products can be found in boutique
specialty stores and department stores worldwide.

    Marchon Eyewear, Inc.

    Marchon Eyewear, Inc. is one of the world's largest
manufacturers and distributors of fashion and
technologically advanced eyewear and sunwear.  The company
has a balanced and impressive range of collections with
patented products and world-famous brands including Calvin
Klein, ck Calvin Klein, COACH, Emilio Pucci, FENDI, Michael
Kors Collection, Nautica, Nike and Sean John.  Headquartered
in New York, Marchon Eyewear, Inc. markets and distributes
its products globally with regional headquarters in
Amsterdam, Hong Kong and Tokyo and sales offices serving
customers in a network of over 80 countries.  Production
facilities are located in Italy, Japan and other countries,
allowing maximum flexibility.


    For more information, please contact:

     Jo-Di A. Moore for KARL LAGERFELD SAS
     Phone: [phone]
     Email: [e-mail]

     Robert Schienberg, Marchon
     Phone: [phone] ext. 2255
     Email: [e-mail]

NOTE TO EDITORS: Photo available upon request.