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2025'01.24.Fri
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2007'10.12.Fri
Kenfair's HK Mega Show Series Serves as a Bumper Sourcing Platform
October 10, 2007



    HONG KONG, Oct. 10 /Xinhua-PRNewswire/ -- In the last 2
weeks of October, the Hong Kong Convention & Exhibition
Centre (HKCEC) will again see the coming together of tens
of thousands of essential suppliers and buyers for the
city's annual mega toys, gifts and houseware trade fair --
the "16th Hong Kong International Toys & Gifts
Show" and "15th Asian Gifts Premium &
Household Products Show" (or collectedly known as the
"Mega Show").  This year's event, which is
expected to attract over 70,000 buyers from all over the
world to source products from more than 5,500 exhibitors,
will again serve participants as one of the most effective
marketing-sourcing platform in Asia.  

    Since its debut in 1992, Kenfair's "Mega
Show" has grown at exponential rate to become one of
the largest and most important trade events in Hong Kong. 
"First introduced with just 200 booths in an
exhibition area of 2,000 sq.m., the Mega Show has now grown
into a super-size trade fair in Asia.  Industry and sourcing
heavyweights around the world gather every October in Hong
Kong for the event to grab latest product and business
opportunities,' says Mr. Herbert Ip, chairman of Kenfair
International Limited.  The event made a significant
milestone in 2002 when it was recognised as a
"UFI-Approved Event" by the Global Association of
the Exhibitions Industry.  

    The first part of the trade fair -- Mega Show Part 1
(to be held from 21 to 24 October, 2007) will again take up
all exhibition areas in the HKCEC to house more than 3,400
exhibitors from 34 countries and regions in 5,300 booths. 
The majority of the exhibitors will be from Asia, including
Hong Kong, Mainland China, Taiwan, Thailand, India, the
Philippines, Indonesia, Korea, Pakistan, Malaysia, Vietnam,
etc.  

    In 2006, the 3,400 exhibitors who took part in the
4-day Mega Show Part 1 received tremendous response from
buyers, approximately 40% of whom from Europe and North
America amid an attendance of 60,551.  The top 10 non-local
visiting countries and regions are: the United States,
Mainland China, Taiwan, Japan, the United Kingdom, France,
Italy, Germany, Australia and Spain.  

    The increasing demand for exhibition space by keen
participants has created a long waiting list for the `Mega
Show' since 2000.  To accommodate as many participants as
possible, Kenfair launched an expanded session --
"Mega Show Part 2" -- in 2003.  Taking place just
a few days after "Mega Show Part 1", this event
makes the perfect final stop for buyers on sourcing trip to
the Asia-Pacific region after visiting the Canton Fair in
China.  The event proved its value when it gained the
"UFI-Approved Event" status in October 2005.  

    This year's "Mega Show Part 2" will be held
from 28 to 30 October 2007 and will play host to 900
quality exhibitors from 18 countries and regions in 1,000
booths.  We will see group pavilions taken up by major
participating countries and regions, like Mainland China,
Taiwan, Thailand, India, the Philippines and Vietnam, etc. 


    A new product zone "Table Object Asia" has
been added to Mega Show Part 2 since last year. 
"Addressing strong demand of international buyers for
more tableware sources, we decided to create the special
theme zone for Asian tableware manufacturers exclusively to
showcase their top-notch products to buyers.  The response
to the theme zone last year totally exceeded our
expectation," says Mr. Ip.  

    The 3-day Mega Show Part 2 in 2006 drew 13,765
international buyers, two-third of whom were from outside
Hong Kong.  

    Kenfair, as the organiser of the Mega Show Series, is
confident that the 2007 edition of the trade show with Hong
Kong -- the Asia exhibition capital -- as its venue, will
continue to present endless business opportunities to
exhibitors and buyers alike. 




    For more information, please contact:

     Ms. Eveline Wan and Ms. Daphne Chan 
     Tel: +852-2527-0490


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