First-ever Mega Macao Adds Business Charisma to Asia's Las Vegas

First-ever Mega Macao Adds Business Charisma to Asia's Las Vegas

October 10, 2007

    HONG KONG, Oct. 10 /Xinhua-PRNewswire/ -- Kenfair
International Limited, a Hong Kong-based trade fair
organiser, announced last October that it will launch 
"Mega Macao" -- its first-ever trade fair in
Macao in October 2007 at The Cotai Strip(TM) Convention and
Exhibition Center at The Venetian(R) Macao, the city's brand
new and largest exhibition venue.  The second edition of the
show is scheduled for April 2008 to coincide with the peak
sourcing season in the first half of the year.

    Macao's booming drive

    In the past few years, Macao has been growing at rocket
speed led by her booming gaming industry and tourism.  The
city's total gaming revenue reached MOP559 billion in 2006,
reportedly overtaking Las Vegas as the world's largest
gaming city.  Other than making an annual gaming revenue
estimated at more than US$10 million in five years, the
city actively developing its infrastructure and hospitality
facilities and services is emerging as a new and attractive
choice for global business conventions and international
trade shows.

    Asia's Las Vegas

    Among the major investment projects in the city, the
mega all-in-one development by Las Vegas-based Venetian
Group stands out.  The "Venetian" modeled after
its name sake in Las Vegas, the US is a blend of hotel
resorts, entertainment and exhibition amenities on the
Cotai Strip of Macao of standards unmatched in the region. 
Scheduled for completion in late summer this year, the
Venetian Convention and Exhibition Centre will be the
largest exhibition venue in the city.  Participants of
exhibitions held there can look forward to a pleasant trip
to the city for business as well as pleasure.

    Taking the lead

    Kenfair International Limited is taking the lead in
capitalizing on the huge business potential of the
burgeoning city. It will launch the brand new trade show
Mega Macao between 18 and 20 October 2007 to be followed by
a spring session in April 2008.

    Mr. Herbert Ip, Chairman of Kenfair International, said
at the press conference about the new show, "Macao has
many factors working in its favour and an exhibition
industry with immense unexploited potential, which is why
we are keen to extend our reach to the city.  For our new
show, we have lined up over 1,000 leading suppliers from
major Asian countries and regions to showcase their wide
ranges of top-notched yet very competitively priced
products."

    The first sourcing event of its kind in Macao

    Mega Macao will be the first-ever trade exhibition of
its kind and scale to be held in the city.  Buyers of toys,
gifts, premium, houseware, textile and garments as well as
consumer electronics will find numerous choices at the
event and be able to meet with manufacturers from across
Asia.

    Prime timing

    October is usually when regional and global buyers
gather in Hong Kong and South China to attend trade fairs
sourcing merchandise.  "Mega Macao" is
strategically timed to coincide with the buying period for
overseas and domestic buyers.  Scheduled for in-between the
two phases of the Canton Fair, Mega Macao can expect ensured
patronage of international buyers on their annual sourcing
trip to the Pearl River Delta Region.

    Super venue

    Built by the Nevada-based Las Vegas Sands Corp., the
2-storey Venetian Convention and Exhibition Centre is newly
opened in August, is a key part of the mega resort complex
The Venetian Macao.  It will have 100,000 sq.m. of
conference and exhibition space, of which 75,000 sq.m. will
be for exhibition and can hold up to 5,000 booths at the
same time.  Complemented by premier hotel and resort
facilities and a wide range of entertainment, gaming,
shopping, dining, spa and wellness amenities, the Venetian
Convention and Exhibition Centre at The Venetian(R) Macao
will be an ideal venue for trade exhibitions, business
conferences and other international events.

    Success edges

    In addition to the spectacular exhibition venue and
entertainment appeals, Macao's convenient transport link by
land and sea with Hong Kong and nearby Chinese cities,
relatively cheaper hotel rates and travel expenses and
hassle free visitor entry policy will all work to the
benefit of Mega Macao.  "We welcome all exhibitors and
buyers to an unprecedented trade fair experience at Mega
Macao and in the city of Macao," said Mr. Ip.

    Email to [e-mail] and visit the show's official
website http://www.megamacao.com for more details.


    For more information, please contact: 

     Ms. Eveline Wan and Ms. Daphne Chan 
     Tel: [phone]