Panalux(TM): The New Name in Professional Lighting for the Film and Television Industry

Panalux(TM): The New Name in Professional Lighting for the Film and Television Industry

October 11, 2007

    WOODLAND HILLS, Calif., Oct. 10 /Xinua-PRNewswire/ --
Panavision announced today the formation of Panalux(TM),
the company's new brand for its global lighting business. 
Bob Beitcher, Panavision President and CEO, said: "We
are delighted with the creation of this exciting new brand.
For the first time, we will be placing our worldwide rental
lighting facilities under a single banner, infused with the
strong legacy of our core business but with an independent
and vibrant direction of its own. Panavision's focused
investment in lighting enhances our position as an
organization committed to meeting the needs of the global
production community."

    (Logo:
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    Newly-formed Panalux Europe combines the capabilities
of recent Panavision acquisition AFM and Panavision-owned
LEE Lighting. With an extended network of operations
located throughout the United Kingdom, Europe, and South
Africa, Panalux Europe offers a substantial inventory of
modern lighting equipment supported by a team of highly
skilled professionals. The company recently completed work
on "Mama Mia," "Wanted," "The
Golden Compass" and "10,000 BC" and is
currently providing lighting services on "Batman - The
Dark Knight" and "Harry Potter and the Half-Blood
Prince."  Panalux Europe Managing Director Steve Smith
comments, "We are committed to delivering the very best
in lighting facilities spanning the full spectrum of
production, including motion pictures, commercials, music
videos, and television. This exciting merger of AFM and
LEE, along with substantial additional investment, reflects
the forward momentum of Panalux Europe and will allow us to
build upon the reputation of two of the industry's most
well-known and well-respected organizations." 

    Panalux Asia Pacific is the market leader in Australia
and New Zealand and complements Panavision's extensive
camera offering in the region. With branch offices in
Sydney, Melbourne, Queensland, Auckland, and Wellington,
the depth and breadth of Panalux Asia Pacific's lighting
offering is unmatched in Asia Pacific. Simon Lee, Managing
Director of Panalux Asia Pacific, remarks, "The new
brand gives us an opportunity to refresh the presentation
of our very successful lighting operations to our local
customers. With the complementary offering we can make with
our camera rental business in the region, we feel that
Panalux Asia Pacific has a powerful growth opportunity
ahead of it." Recent productions for Panalux Asia
Pacific include Baz Luhrman's "Australia, "The
Ruins," "Daybreakers," and "Nim's
Island."

    About the company

    Founded in 1954, Panavision Inc. is a leading designer
and manufacturer of high-precision camera systems,
comprising of film and digital cameras, lenses and
accessories for the motion picture and television
industries. Panavision systems are rented through its
domestic and international owned and operated facilities
and distributor network. Panavision also supplies lighting,
grip and crane equipment for use by motion picture and
television productions.


    For more information, please contact:

     Suzanne Lezotte 
     Panavision, Director of Public Relations
     Phone: [phone]
     Email: [e-mail]

     Skip Ferderber 
     Skip Ferderber & Associates
     Phone: [phone]
     Email: [e-mail]