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2007'12.05.Wed
KongZhong Corporation Reports Unaudited Third Quarter 2007 Financial Results
November 20, 2007




    BEIJING, Nov. 20 /Xinhua-PRNewswire-FirstCall/ --
KongZhong Corporation (Nasdaq: KONG), one of China's
leading providers of wireless value-added services and a
wireless media company providing news, content, community
and mobile advertising services through its wireless
Internet sites, today announced its unaudited third quarter
2007 financial results.
    (Logo:
http://www.xprn.com.cn/xprn/sa/20061108202413-56.gif )

    Third Quarter 2007 Financial Highlights:

    -- Total revenues were $17.12 million, in line with the
Company's third-
       quarter revenue guidance of $16.5 million to $17.5
million.
    -- Total mobile advertising revenues increased 19%
sequentially to 
       $265,000.
    -- US GAAP net income was $0.54 million.  Diluted
earnings per ADS were 
       $0.02. 
    -- Non-GAAP net income was $1.37 million.  Non-GAAP
diluted earnings per 
       ADS were $0.04.  Non-GAAP Financial Measures are
described and 
       reconciled to the corresponding GAAP measures in the
section titled 
       "Non-GAAP Financial Measures".     

    Commenting on the results, Yunfan Zhou, Chairman and
Chief Executive Officer said, "This quarter we are
doing better than last quarter in terms of both revenues
and net income, thanks to the continuous growth of our
mobile advertising revenues and our cost controlling
efforts.  Also in this quarter, we launched the official
Chinese NBA mobile website, which will be one of the major
drivers to increase traffic and user base of our wireless
Internet sites and our mobile advertising revenues.  We
believe we have laid good foundation for the growth of our
wireless Internet business."

    Business Highlights: 

    -- On September 14, 2007, the Company announced its
cooperation with the 
       NBA and launched the official Chinese NBA mobile
website cn.NBA.com, 
       the first-ever official NBA site on mobile phones.
    -- On July 26, 2007, the Company was awarded the
"Best Wireless Media" 
       award at the 2007 iResearch New Marketing
Conference.
    -- On November 2, 2007, the Company's in-house
developed mobile on-line 
       game "Tian Jie (Reincarnation) On-Line"
was named "Most Popular Mobile 
       on-line Game" at the 2007 China Joy Best Games
Contest.  In addition 
       KongZhong Mammoth, the Company's wireless game
subsidiary, received the 
      "Best Mobile Game Developer" award.
    -- The Company signed a cooperation agreement with
China Interactive 
       Sports, the operator of www.Sports.cn ,
www.Olympic.cn and 
       www.Sport.org.cn , to build and operate the 2008
Beijing Olympics 
       channel of Kong.net.
    -- The Company signed a cooperation agreement with
51job, Inc. (Nasdaq: 
       JOBS), China's largest recruitment services
provider, to build and 
       operate the recruiting channel of Kong.net.

    Financial Results:

    (Note: Unless otherwise stated, all financial statement
amounts used in this press release are based on US GAAP and
denominated in US dollars.)


    WVAS segment
                                     For the Three         
   For the Three 
                                     Months Ended          
   Months Ended 
                                     Jun. 30, 2007         
   Sep. 30, 2007 
                                    (US$ thousands)        
  (US$ thousands)
    WVAS Revenues                                          
             
    2.5G:                                                  
             
      WAP                                $2,062            
       $1,938 
      MMS                                 3,582            
        2,744 
      JAVA(TM)                              631            
          849 
    2G:                                                    
             
      SMS                                 7,216            
        7,564 
      IVR                                 2,158            
        2,603 
      CRBT                                1,074            
        1,123 
    Total WVAS revenues                  16,723            
       16,821 
    WVAS Cost of revenues                 8,552            
        8,006 
    WVAS Gross profit                     8,171            
        8,815 
    WVAS Operating expenses                                
             
      Product development                 2,221            
        2,111 
      Sales & marketing                   2,324        
            2,990 
      General & administrative            1,956        
            1,474 
    Subtotal                              6,501            
        6,575 
    WVAS Operating income                $1,670            
       $2,240 
                                                           
             
    WVAS Gross margin                      49 %            
         52 %
    WVAS Operating margin                  10 %            
         13 %


    Total WVAS revenues for the third quarter were $16.82
million, remaining flat sequentially.  Revenues from 2.5G
services accounted for approximately 33% of total WVAS
revenues and revenues from 2G services represented the
remaining 67%.  

    Revenues from 2.5G services, which include services
delivered using wireless application protocol (WAP),
multimedia messaging service (MMS), and JAVA(TM)
technologies, decreased 12% sequentially to $5.53 million. 
WAP revenues in the third quarter of 2007 were $1.94
million, a decrease of 6% sequentially, mainly as a result
of the continuing effects of China Mobile policies
introduced in May 2007, including sending fee reminders to
mobile phone users each time they download a WAP product,
and excluding KongZhong and other third-party WAP service
providers from the embedded menus of mobile handsets that
are customized for China Mobile.  MMS revenues in the third
quarter of 2007 were $2.74 million, a decrease of 23%
sequentially, mainly as a result of the loss of
monthly-subscription users in the first quarter and the
second quarter.  JAVA(TM) revenues in the third quarter
were $0.85 million, an increase of 35% sequentially.  

    Revenues from 2G services, including short messaging
service (SMS), interactive voice response (IVR), and color
ring back tone (CRBT), increased 8% sequentially to $11.29
million in the third quarter of 2007, as we enhanced our 2G
sales and promotion efforts.  SMS revenues in the third
quarter of 2007 increased 5% sequentially to $7.56 million.
 IVR revenues in the third quarter of 2007 were $2.60
million, a 21% increase sequentially.  CRBT increased 5%
sequentially to $1.12 million in the third quarter of 2007.
 

    The aggregate revenues from China Unicom, China Telecom
and China Netcom accounted for approximately 25% of the
total third quarter WVAS revenues, while revenues from
China Mobile accounted for the remaining 75%.  This was
consistent with the relative market positions of the four
major telecommunications operators in the PRC mobile
industry. 

    WVAS Expenses

    The WVAS cost of revenues in the third quarter of 2007
totaled $8.01 million, a decrease of 6% sequentially.  WVAS
gross margin in the third quarter of 2007 increased to 52%
compared to 49% in the second quarter of 2007.  

    Total WVAS operating expenses in the third quarter of
2007 were $6.58 million, an increase of 1% sequentially. 
Product development expenses decreased by 5% sequentially
and represented 13% of revenues.  Sales and marketing
expenses increased by 29% sequentially and represented 18%
of revenues, mainly due to increased sales and promotion
activities.  General and administrative expenses decreased
by 25% sequentially and represented 9% of revenues, mainly
due to the Company's cost-controlling efforts.


    Wireless Internet segment
    
                                     For the Three       
For the Three 
                                     Months Ended        
Months Ended 
                                     Jun. 30, 2007       
Sep. 30, 2007 
                                    (US$ thousands)     
(US$ thousands)
    Mobile advertising                                     
             
     revenues                            $223              
  $265 
    Other revenues                         13              
    35 
    Total Revenues                        236              
   300 
    Cost of revenues                      158              
   174 
    Gross (loss) profit                    78              
   126 
    Operating expenses                  2,372              
 2,597 
    Operating loss                    $(2,294)            
$(2,471)


    Total mobile advertising revenues, which were mainly
generated from KongZhong's wireless Internet portal
Kong.net, increased 19% sequentially to $265,000 in the
third quarter of 2007.

    Operating expenses related to the Company's wireless
Internet sites were $2.60 million, which included $1.49
million in marketing and advertising expenses. 

    The Company's total headcount was 791 as of September
30, 2007.   

    Earnings

    US GAAP net income totaled $0.54 million in the third
quarter of 2007. Diluted US GAAP earnings per ADS were
$0.02 for the third quarter.

    Non-GAAP income in the third quarter of 2007 was $1.37
million, a 47% increase sequentially.  Diluted Non-GAAP
earnings per ADS were $0.04.  

    Balance Sheet and Cash Flow

    At the end of the quarter, the Company had $119.53
million in cash and cash equivalents.  Cash in-flow from
operating activities totaled $2.37 million in the first
nine months of 2007. 

    Business Outlook:

    Based on information available on November 20, 2007,
the Company expects total revenues for the fourth quarter
of 2007 to be between $17.5 million and $18.5 million.
  
    Conference Call:

    The Company's management team will conduct a conference
call at 8:30 am Beijing time on November 20, (7:30 pm
Eastern time and 4:30 pm Pacific time on November 19,
2007).  A webcast of this conference call will be
accessible on the Company's web site at
http://ir.kongzhong.com .



KongZhong Corporation
Condensed Consolidated Statements of Income
(US$ thousands, except percentages, per share data, and
share count)
(Unaudited)

                                  For the Three  For the
Three   For the Three
                                   Months Ended   Months
Ended    Months Ended
                                  Sep. 30, 2006  Jun. 30,
2007   Sep. 30, 2007
                                  (Note 1)           (Note
2)       (Note 3)
    Revenues                           $25,082      
$16,959         $17,121 
    Cost of revenues                    11,394        
8,710           8,180 
    Gross profit                        13,688        
8,249           8,941 
    Operating expense                                      
             
       Product development               3,186        
3,068           3,216 
       Sales & marketing                 4,531        
3,849           4,481 
       General & administrative          2,053        
1,956           1,475 
       Subtotal                          9,770        
8,873           9,172 
    Operating income (loss)              3,918         
(624)           (231)
    Non-operating income                                   
             
     (expenses)                                            
             
       Interest income                   1,036          
952             945 
       Other expense                        (4)          
--              -- 
       Subtotal                          1,032          
952             945 
    Income before tax expense            4,950          
328             714 
    Income tax expense                     131          
289             170 
    Net income                          $4,819          
$39            $544 
                                                           
             
    Basic earnings per ADS               $0.14        
$0.00           $0.02 
    Diluted earnings per ADS             $0.14        
$0.00           $0.02 
    ADS outstanding (million)            35.15        
35.58           35.58 
    ADS used in diluted EPS             
     calculation (million)               35.66        
35.77           35.75                                      
        

     Note 1: The conversion of Renminbi (RMB) into US
dollar (USD) for the 
             third quarter of 2006 is based on the weighted
average rate of 
             USD 1.00=RMB 7.9678 (The exchange rate quoted
by the People's 
             Bank of China). 

     Note 2: The conversion of Renminbi (RMB) into US
dollar (USD) for the
             second quarter of 2007 is based on the
weighted average rate of 
             USD 1.00=RMB 7.6804 (The exchange rate quoted
by the People's 
             Bank of China).

     Note 3: The conversion of Renminbi (RMB) into US
dollar (USD) for the 
             third quarter of 2007 is based on the weighted
average rate of 
             USD 1.00=RMB 7.5626 (The exchange rate quoted
by the People's 
             Bank of China).



KongZhong Corporation
Condensed Consolidated Statements of Cash Flows
(US$ thousands)
(Unaudited)
                                                           
             
                                                  For the 9
       For the 9 
                                                 Months
Ended     Months Ended      
                                                 Sep. 30,
2006   Sep. 30, 2007  
                                                    (Note
1)         (Note 2)    
    Cash Flows From Operating Activities                   
             
    Net Income                                      $21,028
          $2,146 
    Adjustments                                            
             
       Amortization of deferred stock                      
             
        compensation                                  1,337
           1,878 
       Depreciation and amortization                  2,284
           2,050 
       Disposal of property and equipment                 4
               8 
    Gain on sales of investment                     
(1,241)            (208)
       Changes in operating assets and                     
             
        liabilities                                 
(6,862)          (3,503)
    Net Cash Provided by Operating                         
             
     Activities                                      16,550
           2,371 
                                                           
             
    Cash Flows From Investing Activities                   
             
    Proceeds from sales of investment                 1,741
             208 
    Purchase of property and equipment              
(2,164)          (1,336)
    Acquisition of subsidiaries                    
(17,325)         (17,000)
    Net Cash Used in Investing Activities          
(17,748)         (18,128)
                                                           
             
    Cash Flows From Financing Activities                   
             
    Exercised employee share options                  1,538
             144 
    Net Cash Provided by Financing                         
             
     Activities                                       1,538
             144 
                                                           
             
    Foreign Currency Translation Adjustments          1,125
           3,736 
                                                           
             
    Net increase (decrease) in Cash and Cash               
             
     Equivalents                                     $1,465
        $(11,877)
    Cash and Cash Equivalents, Beginning of                
             
     Period                                        $117,142
        $131,402 
    Cash and Cash Equivalents, End of Period       $118,607
        $119,525 

     Note 1: The conversion of Renminbi (RMB) into US
dollar (USD) for the 
             first nine months of 2006 is based on the
weighted average rate 
             of USD 1.00=RMB 8.0106  (The exchange rate
quoted by the People's 
             Bank of China).

     Note 2: The conversion of Renminbi (RMB) into US
dollar (USD) for the 
             first nine months of 2007 is based on the
weighted average rate 
             of USD 1.00=RMB 7.6683  (The exchange rate
quoted by the People's 
             Bank of China).



KongZhong Corporation
Condensed Consolidated Balance Sheets
(US$ thousands)
(Unaudited)

                                     Sep. 30, 2006 Jun. 30,
2007 Sep. 30, 2007
                                         (Note 1)     (Note
2)     (Note 3)   
    Cash and cash equivalents            $118,607    
$118,749     $119,525 
    Accounts receivable (net)              17,471      
12,454       13,764 
    Other current assets                    2,110       
2,813        3,680 
    Total current assets                  138,188     
134,016      136,969 
                                                           
             
    Rental deposits                           565         
399          434 
    Intangible assets                       2,078       
1,628        1,438 
    Property and equipment (net)            3,426       
3,223        3,279 
    Goodwill                               15,751      
33,499       33,964 
    Total assets                         $160,008    
$172,765     $176,084 
                                                           
             
    Accounts payable                       $5,625      
$5,582       $5,604 
    Other current liabilities               4,712       
4,929        5,054 
    Total current liabilities              10,337      
10,511       10,658 
                                                           
             
    Non-current deferred tax liability         --         
116          103 
    Minority interest                          24          
--           -- 
    Total liabilities                     $10,361     
$10,627      $10,761 
                                                           
             
    Shareholders' equity                  149,647     
162,138      165,323 
    Total liabilities & shareholders'                  
                 
     equity                              $160,008    
$172,765     $176,084 
                                                           
             
     Note 1: The conversion of Renminbi (RMB) into US
dollar (USD) is based on 
             the exchange rate of Sep 30, 2006 USD1.00=RMB
7.9087. (The 
             exchange rate quoted by the People's Bank of
China).

     Note 2: The conversion of Renminbi (RMB) into US
dollar (USD) is based on 
             the exchange rate of June 30, 2007 USD1.00=RMB
7.6155. (The 
             exchange rate quoted by the People's Bank of
China).

     Note 3: The conversion of Renminbi (RMB) into US
dollar (USD) is based on 
             the exchange rate of Sep 30, 2007 USD1.00=RMB
7.5108. (The 
             exchange rate quoted by the People's Bank of
China).



    Non-GAAP Financial Measures 

    To supplement the unaudited condensed statements of
income presented in accordance with United States Generally
Accepted Accounting Principles ("GAAP"), the
Company uses non-GAAP financial measures ("Non-GAAP
Financial Measures") of net income and net income per
diluted ADS, which are adjusted from results based on GAAP
to exclude certain infrequent or unusual or non-cash based
expenses, gains and losses.  The Non-GAAP Financial
Measures are provided as additional information to help
both management and investors compare business trends among
different reporting periods on a consistent and more
meaningful basis and enhance investors' overall
understanding of the Company's current financial
performance and prospects for the future. 

    The Non-GAAP Financial Measures should be considered in
addition to results prepared in accordance with GAAP, but
should not be considered a substitute for or superior to
GAAP results.  In addition, our calculation of the Non-GAAP
Financial Measures may be different from the calculation
used by other companies, and therefore comparability may be
limited. 

    For the periods presented, the Company's non-GAAP net
income and non-GAAP net income per diluted ADS exclude, as
applicable, the amortization or write-off of intangibles,
gain and loss on investment, and non-cash stock-based
compensation expense. 

    Reconciliation of the Company's Non-GAAP Financial
Measures to the GAAP financial measures is set forth below.



                                    For the Three  For the
Three For the Three 
                                     Months Ended   Months
Ended  Months Ended 
                                    Sep. 30, 2006  Jun. 30,
2007 Sep. 30, 2007 
    GAAP Net Income                     $4,819          
$39         $544 
    Non-cash share-based                                   
             
     compensation                          521          
691          618 
    Amortization or write-off of                           
             
     intangibles                           192          
207          211 
    Non-GAAP Net Income                 $5,532         
$937       $1,373 
                                                           
             
    Non-GAAP diluted net income per                        
             
     ADS                                 $0.16        
$0.03        $0.04 


    About KongZhong

    KongZhong Corporation is one of China's leading
providers of wireless value-added services and a wireless
media company providing news, contents, community and
mobile advertising services through its wireless Internet
sites. The Company delivers wireless value-added services
to consumers in China through multiple technology platforms
including wireless application protocol (WAP), multimedia
messaging service (MMS), JAVA(TM), short messaging service
(SMS), interactive voice response (IVR), and color
ring-back tone (CRBT).  The Company also operates three
wireless Internet sites, Kong.net, Ko.cn and cn.NBA.com,
which enable users to access media, entertainment and
community content directly from their mobile phones.

    Safe Harbor Statement 

    This press release contains "forward-looking
statements" within the meaning of Section 27A of the
Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934. Such forward-looking statements
include, without limitation, statements regarding trends in
the wireless value-added services, wireless Internet and
mobile advertising industries and our future results of
operations, financial condition and business prospects. 
Although such statements are based on our own information
and information from other sources we believe to be
reliable, you should not place undue reliance on them. 
These statements involve risks and uncertainties, and
actual market trends and our results may differ materially
from those expressed or implied in these forward looking
statements for a variety of reasons.  Potential risks and
uncertainties include, but are not limited to, continued
competitive pressure in China's wireless value-added
services, wireless Internet and mobile advertising
industries and the effect of such pressure on prices;
unpredictable changes in technology, consumer demand and
usage preferences in this market; the state of and any
change in our relationship with China's telecommunications
operators; our dependence on the billing systems of
telecommunications operators for our performance; changes
in the regulations or policies of the Ministry of
Information Industry and other relevant government
authorities; and changes in political, economic, legal and
social conditions in China, including the Chinese
government's policies with respect to economic growth,
foreign exchange, foreign investment and entry by foreign
companies into China's telecommunications market.  For
additional discussion of these risks and uncertainties and
other factors, please see the documents we file from time
to time with the Securities and Exchange Commission.  We
assume no obligation to update any forward-looking
statements, which apply only as of the date of this press
release.




    For more information, please contact:

    Investor Contact:	
     Sam Sun	
     Chief Financial Officer	
     Tel:   +86-10-8857-6000	 
     Fax:   +86-10-8857-5891	
     Email: ir@kongzhong.com	

    Media Contact:
     Xiaohu Wang
     Manager
     Tel:   +86-10-8857-6000
     Fax:   +86-10-8857-5900
     Email: xiaohu@kongzhong.com
PR
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