Landor Associates and Economist Conferences Make Bold Move: Fourth China Branding Roundtable Goes to Beijing

Landor Associates and Economist Conferences Make Bold Move: Fourth China Branding Roundtable Goes to Beijing

September 06, 2007

WPP Chief Executive, Sir Martin Sorrell, to Deliver Keynote
Address

    BEIJING, Sept. 6 /Xinhua-PRNewswire/ -- Landor
Associates is proud to announce its continued role as
founding sponsor of the Economist Conferences' Fourth China
Branding Roundtable, "Winning Moves for a Changing
Game," to be held September 18th and 19th, 2007.  Held
in Shanghai for the last three years, this year's event
moves to Beijing, the bustling mecca of business in the
East and host city to the 2008 Olympics.

    Sir Martin Sorrell, Chief Executive of WPP, will
deliver the keynote address on the first day.  He will
discuss the future of marketing during a session entitled
"Marketing Today and Tomorrow: A View From the WPP
Observatory."

    "I've watched and admired Landor's efforts to
bring timely, topical issues to the forefront through their
global relationship with the Economist Conferences
Group," said Sir Martin.  "As clients across the
WPP network are focused on this ever-changing market, our
goal is to provide them with smart, well-rounded solutions
to their most burning issues.  I look forward to sharing
with the audience our take on the current business climate,
how this impacts an increasingly global marketplace and how
integrated communications can secure a successful brand
life-cycle."

    Based on the success of his book "BrandSimple: How
the Best Brands Keep It Simple and Succeed," Allen
Adamson, Managing Director of the New York office of
Landor, will close the first day of the event in a session
entitled, "Brand Simple: The Key to Success." 
Allen will use case studies from the upcoming Chinese
edition of the book to illustrate how brands can apply
clear and concise branding practices to ensure success in
the fast-moving Chinese market.

    "I look forward to presenting at the upcoming
China Branding Roundtable in Beijing," said Adamson. 
"All eyes have been on China for the last two years,
and increasingly so with the recent business news and the
upcoming Olympics. My goal is to communicate that although
China is still considered a developing market by the
outside world, there are key tenets to branding that will
enable the success of brands, whether local or
international."

    As in past years, this event has drawn representatives
from top-tier local and multi-national brands to share
their insights on successful marketing techniques. 
Confirmed speakers include Joy Lee, Marketing Director for
DHL Express China; Diane Ho, Marketing and Communications
Director, Greater China for Jones Lang LaSalle Shanghai;
Ian Chapman-Banks, Vice President of Marketing for Motorola
Asia-Pacific Mobile Devices; Dan Wong, Vice President, Sales
and Channel Management Multimedia for China Area, Nokia; and
Sam Su, President, China Division for YUM! Brands.

    Event sessions will range from the changing face of the
Chinese consumer, to the impact of marketing deregulation,
to creating competitive advantage through
precision-marketing.  The Regent Hotel in Beijing will be
the site of the one-and-a-half day event.  For more
information, please visit http://www.landor.com/economist
or http://www.economistconferences.com.

    About Landor Associates:

    Landor Associates is one of the world's leading
strategic brand and design consultancies.  Founded by
Walter Landor in 1941, Landor pioneered many of the
research, design and consulting methods that are now
standard in the branding industry.  Partnering with
clients, Landor drives business transformation and
performance by creating brands that are more innovative,
progressive and dynamic than their competitors.

    Landor's holistic approach to branding is a balance of
rigorous, business-driven thinking and exceptional
creativity. Its work spans the full breadth of branding
services, including brand research and valuation, brand
positioning and architecture, naming and writing, corporate
identity and consumer packaging design, branded experience,
brand equity management, brand engagement and digital
branding.

    With 23 offices in 17 countries, Landor's current and
past clients include some of the world's most powerful
brands, including BP, Cathay Pacific, Citi, Danone, Delta,
Diageo, Emaar Properties, FedEx, Frito-Lay, the City of
Hong Kong, HSBC, LG Group, Marriott Hotels & Resorts,
Microsoft, Procter & Gamble and PepsiCo.

    Landor is part of WPP, one of the world's largest
global communications services companies.

    For more information, please visit
http://www.landor.com.


    For more information, please contact:

     Mindy Romero, Manager of Public Relations 
     Landor Associates
     Phone: [phone]
     Email: [e-mail]

     Liz Biebl, Account Executive 
     Cohn & Wolfe
     Phone: [phone]
     Email: [e-mail]