Lulu Enterprises Files Suit Against Hulu for Trademark Infringement

Lulu Enterprises Files Suit Against Hulu for Trademark Infringement

September 06, 2007

    RALEIGH, N.C., Sept. 6 /Xinhua-PRNewswire/ -- Lulu
Enterprises ( http://www.lulu.com ) announced today that it
has filed suit against N-F Newsite LLC ("Hulu")
for trademark infringement, unfair and deceptive trade
practices and for federal cyberpiracy. 

    In the complaint, filed in US District Court in
Raleigh, NC, Lulu alleges that Hulu ( http://www.hulu.com
), as a result of their recent name and Internet domain
announcements, have intentionally attempted to create
confusion in the marketplace.  Hulu, in name, as a mark and
in their business as a digital content distribution
platform, represents a definitive encroachment. 

    In addition to the conflict in business for digital
video, Hulu's trademark filing, filed on August 22, 2007,
identifies various products and services, many of which are
related to, and even identical to, the services that Lulu
provides under its Lulu marks. 

    "We have spent more than five years and tens of
millions of dollars in investment  successfully building
the Lulu brand and website into a place for millions of
creators and consumers to publish, buy, sell and manage
digital content," said Lulu CEO Bob Young. "It is
clear we are required to move quickly to protect our
intellectual property and defend ourselves against this
infringement before it significantly damages our
business."

    Lulu ( http://www.lulu.com and http://www.lulu.tv ), a
privately held company, was launched in 2002 and allows
creators to publish both contextual-based and multimedia
content in a variety of applications.  Lulu has almost 1.2
million registered users and receives more than three
million unique visitors per month between its global sites.
 Lulu users currently publish more than four thousand new
pieces of content -- books, video, calendars, music -- each
week and is growing rapidly with almost 15,000 new
registrations per week. As a marketplace, Lulu has paid out
millions of dollars in creator earnings.


    For more information, please contact:

     Gail Jordan
     Lulu Enterprises
     Tel:   [phone]
     Email: [e-mail]