Maxscend Technologies Wins "Red Herring 100 Asia" 2007 Award

Maxscend Technologies Wins "Red Herring 100 Asia" 2007 Award

August 31, 2007

The 100 Most-Promising Private Technology Ventures
Celebrated at Hong Kong Event

    SHANGHAI, China, Aug. 31 /Xinhua-PRNewswire/ -- Red
Herring Magazine announced on August 29 that Maxscend
Technologies has been awarded the prestigious "Red
Herring 100 Asia" 2007 award. Winners are selected
from 16 Asian countries, including China, India, Japan,
Singapore, South Korea, Australia and Vietnam. 

    (Logo: http://www.xprn.com/xprn/sa/200708311520.jpg )

    As a leading DAB/DAB+ solution provider, Maxscend
Technologies is dedicated to developing and marketing
mobile digital multimedia IC and hardware & software
solutions. Aiming at the emerging market of Digital Audio
Broadcasting (DAB) and Mobile Digital TV (MDTV), Maxscend
announced its first product in less than a year of the
company's inception -- MXD0120, a DAB/DAB+/DMB demodulator
which can be used for MDTV reception in mobile phone, PMP,
USB dongle, and vehicle entertainment systems. As a
China-based company, Maxsend is also the first company in
the world to provide mature products and solutions
supporting the latest global standard DAB+. Their
innovative and strong design capability gained the company
worldwide attention. Within a few months of its April
release, MXD0120 already entered the mass production stage
and was adopted by top-tier local mobile phone manufactures
such as Bird and Techfaith. Winning the "Red Herring
100 Asia" award marks another milestone for the
company and recognition of its potential not only in China
but also in Asia and the world.

    Mr. Zhihan Xu, CEO of Maxscend Technologies, said,
"Red Herring is one of the most renowned technology
magazines in the world. Through Red Herring, I have come to
know many excellent startups and witnessed their rapid
growth and great success. We view winning the 'Red Herring
100 Asia' award as both recognition of our achievement and
stimulus for our future growth. Taking this opportunity, we
aim to become the leader in the global MDTV market."

    Red Herring is famed as the "Bible of Silicon
Valley" because of its prominent insight into
technology trends and great acumen in identifying highly
potential companies. "Red Herring 100 Asia" is an
annual event and the awards are given to cutting-edge
private technology companies. The aim of the award is to
discover and highlight promising startups that will lead
the next wave of innovation in Asia. Red Herring's
selection committee carefully selected the finalists based
on quantitative and qualitative criteria such as financial
performance, technology innovation, quality of management,
execution of strategy, and integration into their
ecosystem. 

    Red Herring has earned a reputation for identifying
innovative new companies and entrepreneurs. The magazine
spotted, for example, Google and eBay while still in their
infancies as companies, with the potential to change the
way people live and work.


    For more information, please contact:

     Meng Rao
     Tel:   [phone] x8097
     Fax:   [phone]
     Email: [e-mail]