NutraCea Receives Initial Purchase Order From Cosway Corporation, a Division of the Berjaya Group, for Stabilized Rice Bran Products

NutraCea Receives Initial Purchase Order From Cosway Corporation, a Division of the Berjaya Group, for Stabilized Rice Bran Products

September 18, 2007

Stabilized Rice Bran Plus to be Launched by One Of the
Largest Network Marketing Companies in the Region With Over
700,000 Independent Business Owners in Malaysia, Indonesia,
Singapore, Thailand, Taiwan, and Hong Kong, Soon to Open in
India, Japan, Korea and Australia.


    PHOENIX, Sept. 18 /Xinhua-PRNewswire/ -- NutraCea (OTC
Bulletin Board: NTRZ), a leader in stabilized rice bran
(SRB) nutrient research and technology, announced today
they have received an opening purchase order from the
Cosway Corporation, a wholly owned subsidiary of the
Berjaya Group Berhad, a publicly-traded, multi-billion
dollar conglomerate in South East Asia. 

    "Cosway is a 27 year old network marketing company
with over 700,000 active members. They will be introducing
Stabilized Rice Bran Plus in October, 2007 and intend to
develop and launch more products based on NutraCea's
proprietary stabilized rice bran and value-added
derivatives for the Southeast Asian market. They are
gearing up to educate their vast network of distributors,
which spans throughout many Southeast Asian countries, on
the health benefits of stabilized rice bran," said
Margie Adelman, Senior V.P. of Strategic Business
Development for NutraCea. 

    "Cosway's launch of the first product containing
our proprietary stabilized rice bran demonstrates its
belief in the market demand for great-tasting, healthy
products and is in perfect alignment with their mission to
bring innovative natural products to improve the health of
millions of people through their network of independent
business owners," added Adelman. 

    "Cosway is committed to offering the world's
finest whole food health products at prices everyone can
afford. We are very excited about the launch of Stabilized
Rice Bran Plus and we are launching a substantial campaign
to support and educate our independent business owners on
the health benefits of this miraculous food," said Al
Chuah, Managing Director and Founder of Cosway Corp.
 
    "Forging this relationship with Cosway is part of
our overall business plan to utilize NutraCea's stabilized
rice bran in an area of the world where rice is an integral
part of the diet and culture and the raw material is
abundant. Growth in the demand for product in Southeast
Asia through alliances with strong, healthy companies such
as Cosway, will help validate the need for our local
production through the recently announced joint venture
with P.T. Panganmas. Once local production of the product
is available, our Southeast Asian customers will benefit by
not only saving on long distance shipping costs and ease of
distribution throughout the area, but will have an
increased supply from our Southeast Asian manufacturing
facilities," said Leo Gingras, Chief Operating Officer
for NutraCea.

    About Cosway

    Cosway Malaysia, is one of the top direct selling
companies in the region. Since its establishment in 1979,
Cosway Malaysia has achieved a stellar reputation and a
remarkable record of success. It is a wholly owned
subsidiary of Cosway Corporation Berhad.

    Cosway Corporation is listed on the Bursa Malaysia (the
Malaysian stock exchange). Cosway Corporation is a
subsidiary of Berjaya Group Berhad, a top conglomerate in
Asia, which has companies and investments in several major.
Berjaya Corporation Berhad is listed on the Bursa Malaysia.


    About eCosway

    eCosway was launched in October 2001 and awarded MSC
status by the Malaysian government in November 2001 in
recognition of its contribution to the development of
information technology and ecommerce in Malaysia. eCosway
gives suppliers, consumers and business owners mutual
advantage by harnessing the convenience of the Internet and
fueling it with the power of its unique business concept
called Mutual Marketing(TM).. With its recent success
expanding its offline operations into Taiwan and Indonesia,
eCosway aims to reinforce its operations by opening more
sales centers in those countries. eCosway also boasts
offline operations in Singapore, Brunei, Taiwan, and
Indonesia and they are setting up sale centers in Australia
and India, with another 3 countries in the wings. 

    About Berjaya Group

    Berjaya Group Berhad (KLSE: BJGROUP) is one of the most
diversified conglomerates in Malaysia and is headed by Tan
Sri Dato' Seri Vincent Tan Chee Yioun. Today, Berjaya Group
is a major Malaysian conglomerate with annual revenue in
excess of 1.46 Billion U.S.D and has over 24,500 employees.
Berjaya means "success" in the Malay language and
reflects the success and Malaysian character of the Group's
traditional core businesses, which include companies like
Starbucks, 7-11, Sports Toto and companies in various
sectors such as:  Financial Services, Consumer Marketing
Direct Selling, Retailing, Vacation Time-Share Travel,
Hotels & Resorts Development, Management Recreation
Development, Property Investment & Development, Gaming
& Lottery, Food & Beverage Establishments,
Education, and Investment Holding Companies.

    For more information visit:
     http://www.berjaya.com.my/ 
     http://www.cosway.com.my/ 
     http://www.ecosway.com/ 
     http://www.ecosway.biz/ 

    About NutraCea 

    NutraCea is a leader in stabilized rice bran nutrient
research and dietary supplement development. Through its
wholly owned subsidiary RiceX, the company manufacturers as
well as distributes products and food ingredients made from
Rice Bran through its proprietary technology and processes.
The Company has developed intellectual properties to create
a range of proprietary product formulations, delivery
systems and whole food nutrition products. NutraCea's
proprietary technology enables the creation of food and
nutrition products from rice bran, normally a wasted
by-product of standard rice processing. In addition to its
whole foods products, NutraCea develops families of
health-promoting "nutraceuticals," including
natural arthritic relief and cholesterol-lowering products.
More information can be found in the company's filings with
the SEC and you can visit the NutraCea web site
http://www.NutraCea.com . 

    Forward Looking Statements 

    This release contains forward-looking statements,
including, but not limited to, statements regarding the
future introduction of products containing NutraCea
ingredients, and the future supply of stabilized rice bran
from production in Southeast Asia, both of which statements
are subject to market risks, and the possibility that
NutraCea will not be able to timely begin production in
sufficient volume and quality for the market, or provide
ingredients that meet customer expectations or at price
points that satisfy market requirements, and risks that the
products may not be successful. These statements are made
based upon current expectations and actual results may
differ from those projected due to a number of risks and
uncertainties The Company does not undertake to update
forward-looking statements in this news release to reflect
actual results, changes in assumptions or changes in other
factors affecting such forward-looking information.
Assumptions and other information that could cause results
to differ from those set forth in the forward-looking
information can be found in the Company's filings with the
Securities and Exchange Commission, including the Company's
most recent periodic report.



    For more information, please contact:

    Company Contact:
     Margie Adelman
     Senior V.P. NutraCea
     Tel:    [phone]
     Email:  [e-mail] 

    Investor Relations Contact:
     Stephen D. Axelrod, CFA
     Wolfe Axelrod Weinberger Assoc, LLC
     Tel:    [phone]
     Email:  [e-mail] 

    Media Relations Contact:
     Alisa D. Steinberg
     Wolfe Axelrod Weinberger Assoc, LLC
     Tel:    [phone]
     Email:  [e-mail]

    CONTACT for Cosway Corp.
     International Director of Sales & Marketing
     Stephanie Davis  
     Tel:    [phone] 
     Mobile: [phone] 
     Email:  [e-mail]