Wireless Pioneer Texas Instruments Marks Five Years of Single-Chip Innovation

Wireless Pioneer Texas Instruments Marks Five Years of Single-Chip Innovation

September 18, 2007

TI DRP(TM) Technology Continues to Shape and Define the
Wireless Single-Chip Market


     DALLAS, Sept. 18 /Xinhua-PRNewswire/ -- In just five
years, Texas Instruments Incorporated (TI) (NYSE: TXN) has
launched more than a dozen wireless single-chip solutions,
ranging from the world's first single-chip cell phone modem
to multi-radio connectivity devices, and continues to shape
and define the rapidly changing wireless landscape. 
Increasingly, handset manufacturers require highly
integrated, scalable solutions that address a multitude of
consumer requirements around the globe.  TI initially
addressed this need five years ago with another industry
first -- a single-chip Bluetooth(R) solution (the BRF6100)
based on the company's innovative DRP(TM) technology,
delivering a small and affordable solution that accelerated
penetration of Bluetooth in wireless phones. (For more
information, see http://www.ti.com/singlechip )

    (Logo:
http://www.xprn.com/xprn/sa/20061107170439-20-min.jpg )

    The BRF6100 was the first device based on TI's
revolutionary DRP single-chip technology, a maximum digital
process that is scalable to support a variety of air
interfaces today and tomorrow.  DRP technology has been
integral in delivering on TI's promise of supporting its
customers with solutions that improve cost, size and power.
 Today, TI's broad portfolio of DRP technology-based
single-chip solutions ranges from cellular to connectivity
technologies, including GSM, GPRS, EDGE, Bluetooth, GPS and
Wi-Fi(R).  TI expects to have shipped more than 200 million
units of DRP technology-based chips by the end of 2007,
demonstrating the fast ramp and high demand for TI's
single-chip technology.

    "When TI first announced plans for the wireless
single-chip market five years ago, we knew it would
accelerate wireless technology, especially in high-growth
economies, and that has certainly happened," said Greg
Delagi, senior vice president of TI's Wireless Terminals
Business Unit.  "Single-chip solutions are truly
growing up, and we're going well beyond simply providing a
single function device to now providing everything needed
for an affordable, feature-rich phone on just one piece of
silicon." 

    Building on the company's legacy of more than 75 years
of innovation, TI's LoCosto(TM) single-chip cell phone
platform revolutionized the wireless industry and truly
defined the global entry-level handset market when it was
introduced in 2004.  The LoCosto solution goes beyond
delivering just basic, black and white, voice-only phones
-- it also supports affordable multimedia features that
consumers around the globe demand in their mobile phones,
including color displays, cameras and FM radio. 

    In addition to its LoCosto solutions, TI offers the
BlueLink(TM) Bluetooth platform, WiLink(TM) Wi-Fi solutions
and NaviLink(TM) GPS solutions as part of its single-chip
connectivity portfolio.  With these technologies, TI
continues to push the envelope with multi-radio integration
technology to enable handset manufacturers to quickly and
seamlessly integrate these three functions into
feature-rich mainstream handsets. 

    TI has also been a leader in process technology
development, delivering the industry's first 90-nanometer
(nm) and 65-nm single-chip solutions. TI is shipping a
variety of 90-nm single chips in large volumes today,
including the LoCosto solution and members of the BlueLink,
WiLink and NaviLink families. TI is sampling the 65-nm
OMAPV1035 eCosto solution and LoCosto ULC device, and plans
to sample the WiLink 6.0 and BlueLink 7.0 single chips by
the end of 2007.

    Texas Instruments - Making Wireless

    TI is the leading manufacturer of wireless
semiconductors, delivering the heart of today's wireless
technology and building solutions for tomorrow.  TI
provides a breadth of silicon and software and 18 years of
wireless systems expertise that spans handsets and base
stations for all communications standards, wireless LAN,
GPS, Digital TV and Bluetooth(R).  TI offers custom to
turn-key solutions, including complete chipsets and
reference designs, OMAP(TM) application processors, as well
as core digital signal processor and analog technologies
built on advanced semiconductor processes.  Please visit
http://www.ti.com/wirelesspressroom for additional
information.

    About Texas Instruments:

    Texas Instruments Incorporated provides innovative DSP
and analog technologies to meet our customers' real world
signal processing requirements.  In addition to
Semiconductor, the company includes the Education
Technology business.  TI is headquartered in Dallas, Texas,
and has manufacturing, design or sales operations in more
than 25 countries.

    Texas Instruments is traded on the New York Stock
Exchange under the symbol TXN.  More information is located
on the World Wide Web at http://www.ti.com .

    Trademarks

    BlueLink, DRP, LoCosto, NaviLink, OMAP, OMAP-Vox and
WiLink are trademarks of Texas Instruments.  Wi-Fi is a
registered trademark of the Wi-Fi Alliance.  Bluetooth word
mark and logos are owned by the Bluetooth SIG, Inc. and any
use of such marks by Texas Instruments is under license. 
All other trademarks and registered trademarks are property
of their respective owners.


    For more information, please contact:

    In the U.S.:
     Tracy Wright
     Texas Instruments
     Tel:   [phone]
     Email: [e-mail]

     Stephanie Stewart
     GolinHarris
     Tel:   [phone] 
     Email: [e-mail]

    In Asia:
     CJ Lin 
     Texas Instruments 
     Tel:   [phone]
     Email: [e-mail]