Sina Obtains Broadcasting Rights for European Soccer

Sina Obtains Broadcasting Rights for European Soccer

August 10, 2007

English Premier League and Italian Series A Matches


    SHANGHAI, China, Aug. 10 /Xinhua-PRNewswire/ -- SINA
Corporation (Nasdaq: SINA), a leading online media company
and value-added information service provider for China and
for the global Chinese communities, today announced that it
has obtained online broadcasting rights in China for the
much coveted soccer matches of the English Premier League
and Italian Series A.

    As one of the most popular European soccer leagues, the
English Premier League has an audience in China in the tens
of millions. Starting from August 11, 2007, Chinese soccer
fans will be able to watch English Premier League matches
live either via paid TV or the Internet. As the
availability of paid TV is limited in China, SINA brings
Chinese soccer fans more options by offering live, online
broadcast of the games.

    SINA's Broadband will carry live, online coverage of
all 1,140 English Premier League matches for the next three
seasons lasting until 2010. Web users will be able to
subscribe on an annual, monthly, and per-game basis at
Rmb380, Rmb38 and Rmb3.8, respectively. In addition, SINA
Sport Channel's in- depth coverage will also feature
replays of the most exciting action plays on a
free-of-charge basis.

    Separately, SINA also obtained the rights to provide
live, online broadcast of the world-renowned, professional
soccer league Italian Series A in China.

    "We are delighted to be chosen the only online
portal in China to offer live broadcasting of both the
English Premier League and the Italian Series A," said
Tong Chen, Executive Vice President and Chief Editor of SINA
Corporation. "These two deals are not only a perfect
complement to our already strong offering of domestic and
international sports events, but also reaffirm SINA's
position as a pre-eminent online sports broadcaster in
China. Leveraging our unique advantages as a leading online
portal and our first- class video streaming technology, SINA
is able to provide Chinese soccer fans with enhanced
multimedia experiences, integrating comprehensive sports
news coverage, timely commentaries and interactive sports
communities. '

    About SINA

    SINA Corporation (Nasdaq: SINA) is a leading online
media company and value-added information service provider
for China and for global Chinese communities. With a
branded network of localized web sites targeting Greater
China and overseas Chinese, the Company provides services
through five major business lines including SINA.com
(online news and content), SINA Mobile (mobile value-added
services or "MVAS"), SINA Community (Web
2.0-based services and games), SINA.net (search and
enterprise services) and SINA E- Commerce (online
shopping). Together these business lines provide an array
of services including region-focused online portals, MVAS,
search and directory, interest-based and community-building
channels, free and premium email, blog services, audio and
video streaming, online games, classified listings, fee-
based services, e-commerce and enterprise e-solutions.

    Safe Harbor Statement

    This announcement contains forward-looking statements
that relate to, among other things, SINA's strategic and
operational plans. SINA may also make forward-looking
statements in the Company's periodic reports to the U.S.
Securities and Exchange Commission, in its annual report to
shareholders, in its proxy statements, in its offering
circulars and prospectuses, in press releases and other
written materials and in oral statements made by its
officers, directors or employees to third parties. SINA
assumes no obligation to update the forward-looking
statements in this release and elsewhere. Statements that
are not historical facts, including statements about the
Company's beliefs and expectations, are forward-looking
statements. Forward- looking statements involve inherent
risks and uncertainties. A number of important factors
could cause actual results to differ materially from those
contained in any forward-looking statement. Potential risks
and uncertainties include, but are not limited to, SINA's
limited operating history, the uncertain regulatory
landscape in the People's Republic of China, the changes by
mobile operators in China to their policies for MVAS, the
Company's ability to develop and market other MVAS
products, fluctuations in quarterly operating results, the
Company's reliance on online advertising sales and MVAS for
a majority of its revenues, the Company's reliance on mobile
operators in China to provide MVAS, any failure to
successfully develop and introduce new products and any
failure to successfully integrate acquired businesses.
Further information regarding these and other risks is
included in SINA's Annual Report on Form 10-K for the year
ended December 31, 2006 and its other filings with the
Securities and Exchange Commission.

    For more information, please contact:

     Cathy Peng
     SINA Corporation
     Tel:   [phone] x3112
     Email: [e-mail]

     David Pasquale
     The Ruth Group
     Tel:   [phone]
     Email: [e-mail]