Xinhua Finance Media to Take Part in Promoting 2008 Beijing Olympics

Xinhua Finance Media to Take Part in Promoting 2008 Beijing Olympics

August 10, 2007

    BEIJING, Aug. 10 /Xinhua-PRNewswire/ -- Xinhua Finance
Media ("XFMedia"; Nasdaq: XFML), China's leading
diversified financial and entertainment media company,
announced that its Advertising Group has been appointed as
the exclusive strategic partner of a unit under China's
General Administration of Sport to jointly operate and
manage the "The China All Stars Support and Promotion
Group for the 2008 Beijing Olympic Games" (the
"Promotion Group"), an organization created to
assist the Beijing Organizing Committee for the Games
("BOCOG") to popularize the Olympics and promote
Chinese culture to the world.

    Before and during the 2008 Beijing Olympics, the
Promotion Group will organize and manage public activities,
cultural performances and charitable competitions with
Olympic official partners, sponsors and suppliers. Film and
television stars from mainland China, Hong Kong and Taiwan
along with prominent athletes and coaches organized into
over 10 All-Star teams will take part in various events,
including the China All Stars Soccer Team, China All Stars
Basketball Team, and Hong Kong All Stars Soccer Team.

    In addition, XFMedia is granted a right to jointly
organize "Olympic Live Sites" in various cities
in China.  The Olympic Live Sites will be large-scale
plazas with a large LED screen where large numbers of
people can watch broadcasts of sports events and
entertainment activities, plus an outdoor stage for
performances by the All-Star teams.  XFMedia will provide
exclusive support and marketing of the Olympic Live Sites
in selected cities, providing sponsorship opportunities.

    "I am delighted that we have been chosen to
promote the 2008 Beijing Olympics Games, as it reflects our
nationwide marketing and promotion capabilities,"
Xinhua Finance Media CEO Ms Fredy Bush said.

    "The partnership also validates our vision in
playing a prominent role in the Olympic related market.
While we are enhancing our business and brand visibility
through this internationally high profile event, we are
also committed to facilitating the promotion of the Chinese
culture to the world," Ms Bush added.

    XFMedia's Advertising Group designs, produces and
places advertising with integrated campaigns that reach
television, radio, newspapers, magazines, online and
outdoor media in China as well as individual customers
through below-the-line initiatives. 
    
    About Xinhua Finance Media Limited 

    Xinhua Finance Media ("XFMedia"; Nasdaq:
XFML) is China's leading diversified financial and
entertainment media company targeting high net worth
individuals nationwide. The company reaches its target
audience via TV, radio, newspapers, magazines and other
distribution channels.  Through its five synergistic
business groups, Advertising, Broadcast, Print, Production
and Research, XFMedia offers a total solution empowering
clients at every stage of the media process and keeping
people connected and entertained.  

    Headquartered in Beijing, the company has offices and
affiliates in major cities of China including Beijing,
Shanghai, Guangzhou, Shenzhen and Hong Kong.  For more
information, please visit http://www.xinhuafinancemedia.com
.

    Xinhua Finance Media is a subsidiary of Xinhua Finance
Limited ("XFL"; TSE Mothers: 9399), China's
premier financial information and media service provider. 
XFL owns 36.8% of the equity and 85.4% of the voting rights
of XFMedia through its holding of class B common shares,
which have ten votes per share.  The investing public, the
company's China partners, executives and staff own class A
common shares in the company with one vote per share.  The
dual-class common share structure was created to
accommodate the regulatory landscape of China's media
sector. 

    Safe Harbor Statement

    This announcement contains forward-looking statements.
These statements are made under the "safe harbor"
provisions of the U.S. Private Securities Litigation Reform
Act of 1995. These forward-looking statements can be
identified by terminology such as "will,"
"expects," "anticipates,"
"future," "intends," "plans,"
"believes," "estimates," ''confident''
and similar statements. Among other things, expectations
about the Chinese advertising market and quotations from
management in this announcement contain forward-looking
statements.   Statements that are not historical facts,
including statements about XFMedia's beliefs and
expectations, are forward-looking statements.
Forward-looking statements involve inherent risks and
uncertainties that could cause actual results to differ
materially from those contained in any forward-looking
statements. Potential risks and uncertainties are risks
outlined in XFMedia's filings with the U.S. Securities and
Exchange Commission, including its registration statement
on Form F-1. All information provided in this press release
is as of April 19, 2007, and XFMedia undertakes no duty to
update such information, except as required under
applicable law.

    




    For more information, please contact:

    China
     Joy Tsang
     Xinhua Finance Media
     Tel:    [phone]
     Mobile: [phone]
     Email:  [e-mail]