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2007'08.28.Tue
Spreadtrum Announces First Commercial AVS Audio/Video Decoder Chip
August 27, 2007




    SHANGHAI, China, Aug. 27 /Xinhua-PRNewswire/ --
Spreadtrum Communications, Inc. (Nasdaq: SPRD), one of
China's leading wireless baseband chipset providers, today
announced its new SV6111 product, the world's first
commercial AVS audio/video decoder chip.  AVS is the audio
and video coding-decoding standard independently created by
China.  After an array of successes in the wireless baseband
chipset business, Spreadtrum believes it has begun making
similar breakthroughs in audio/video chip development with
its SV6111 solution. 

    The SV6111 product includes all of the decoding
functions required by the AVS standard, while at the same
time supporting MPEG-2 specifications. Utilizing advanced
SoC technology that integrates critical software with the
hardware processing system, the SV6111 is the first SoC AVS
audio/video decoder chip that combines strong processing
capabilities with multimedia functions, to produce a robust
commercial solution with low cost and low power consumption.

    The SV6111 supports real time decoding in both high
definition and standard definition modes, and contains key
functions designed to support both current and future
digital TV set-top boxes (STB).  The SV6111 can be applied
to IPTV, cable digital TV, digital satellite TV, and DMB-T
transmission standards.  The chip has performed well in
field trials and has shown stable performances for each of
these broadcast applications.  Spreadtrum has commenced
initial sampling of the SV6111 and expects the deployment
by its customers of commercial products based on these
chips in the near future.

    Professor Wen Gao, chairman of the AVS Workgroup of
China, remarked, "As a leading design company in
China's IC industry, Spreadtrum has dedicated significant
efforts in developing China's home-grown AVS standard and
succeeded in creating an AVS chip.  We believe this
represents an important step in the industrialization and
commercialization of the AVS standard."

    AVS is the second generation source coding-decoding
standard independently created by China and the SV6111
shows Spreadtrum's strong support to this Chinese
self-developed standard after its success in developing the
world's first single-chip TD-SCDMA solution.  This is an
enhancement to the development of China's independently
created source code standards, and a significant effort to
advancing the overall information industry, too.

    Commenting on the product launch, Qiang Cao,
Spreadtrum's Marketing Vice President, said,
"Spreadtrum has been focused on AVS technology
research and product development for several years.  We
believe Spreadtrum not only has a leading position in AVS
chip design and commercialization, but also has been making
important contributions to the advancement of the AVS
standard.  The SV6111 chip marks the first of many expected
milestones from Spreadtrum's efforts in audio/video
development."

    For more information on AVS, please go to the Audio and
Video Coding Standard Workgroup of China, at
http://www.avs.org.cn/en .

    About Spreadtrum 

    Spreadtrum Communications, Inc. is a fabless
semiconductor company that designs, develops, and markets
baseband processor solutions for the mobile wireless
communications market.  Spreadtrum combines its
semiconductor design expertise with its software
development capabilities to deliver highly-integrated
baseband processors with multimedia functionality and power
management.  Spreadtrum has developed its solutions based on
an open development platform, enabling its customers to
develop customized wireless products that are feature-rich
and meet their cost and time-to-market requirements.

    Safe Harbor Statements 

    This press release contains "forward-looking
statements" within the meaning of the "safe
harbor" provisions of the U.S. Private Securities
Litigation Reform Act of 1995.  Such forward-looking
statements include, without limitation, statements
regarding Spreadtrum's breakthroughs in audio/video chip
development, the timing of the deployment of commercial
products based on SV6111 chips, Spreadtrum's role in the
commercialization and development of the AVS standard and
Spreadtrum's expectations with respect to the achievement
of many milestones in audio/video development.  These
statements are forward-looking in nature and involve risks
and uncertainties that may cause actual achievements and
market trends to differ materially from those expressed or
implied in these forward-looking statements for a variety
of reasons.  Potential risks and uncertainties include, but
are not limited to, continued competitive pressure in the
semiconductor industry and the effect of such pressure on
prices; unpredictable changes in technology and consumer
demand for audio/video products; uncertainty regarding the
timing and pace of the commercial deployment of AVS-based
products in China; Spreadtrum's ability to sustain its
development in AVS semiconductor chips; and the state of
and any change in Spreadtrum's relationships with its major
customers.  For additional discussion of these risks and
uncertainties and other factors, please consider the
information contained in Spreadtrum's filings with the U.S.
Securities and Exchange Commission (the "SEC"),
including the registration statement on Form F-1 filed on
June 26, 2007, as amended, especially the sections under
"Risk Factors" and "Management's Discussion
and Analysis of Financial Condition and Results of
Operations," and such other documents that Spreadtrum
may file with the SEC from time to time, including on Form
6-K. Spreadtrum assumes no obligation to update any
forward-looking statements, which apply only as of the date
of this press release.






    For more informationm, please contact:

     William Shi
     Spreadtrum Communications
     Tel:   +86-10-6270-2988 x217   
     Email: william.shi@spreadtrum.com
PR
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