Wavetrend Joins the International Air Transport Association (IATA) Strategic Partnerships Program

Wavetrend Joins the International Air Transport Association (IATA) Strategic Partnerships Program

August 20, 2007

    SURREY, England, Aug. 20 /Xinhua-PRNewswire/ --
Wavetrend, a world leader in the deployment of active RFID
solutions, today announced that it has joined the
International Air Transport Association's Strategic
Partnerships programme. As a Strategic Partner, Wavetrend
will be able to participate in IATA projects, committee
meetings and work groups, sharing its active RFID expertise
and working closely with the leading air transportation
industry players.

    IATA is the air transport industry's global trade
organization. Its members comprise more than 250 airlines
and represent 94 percent of international scheduled air
traffic. The IATA Strategic Partnerships programme is the
primary vehicle through which suppliers and service
providers to the air transport industry interact with IATA
and its member airlines in the development of industry
solutions and their implementation.

    "We believe active RFID technology can deliver
significant value to the air transportation industry,"
said Saleem Miyan, Vice President Global Sales, Marketing
& Professional Services of Wavetrend. "Our
vertical focus on the airline and transportation industries
is a key market differentiator for Wavetrend. We are
extremely pleased to be a part of the Strategic
Partnerships programme, and we look forward to
collaborating closely with IATA and jointly developing
Active RFID solutions for the airline industry."

    IATA has conducted a number of RFID trials using
passive technology and is preparing to launch new pilots
based on active RFID technology. Wavetrend is currently
working on two projects with IATA and IATA members, which
will showcase and provide a blueprint for mass adoption of
active RFID technology in specific vertical applications.

    "Through our participation in the IATA Strategic
Partnerships programme, our customers will now benefit
through the development of new applications that leverage
Wavetrend's technology leadership in Active RFID,"
Miyan concluded. "Our internationally established
channel partners will similarly be able to strengthen their
exposure into this rapidly growing industry segment."

    About the International Air Transport Association

    The International Air Transport Association (IATA)
groups over 240 airlines in 136 countries representing 94%
of the world's international air traffic. It is the prime
vehicle for inter-airline cooperation in promoting safe,
reliable, secure, environmentally friendly and economical
air services -- for the benefit of the world's consumers.
For more information, visit http://www.iata.org . 

    About Wavetrend 

    Operationally headquartered in the United Kingdom with
regional offices in the United States, South Africa, and
Asia, Wavetrend is a world leader in the deployment of
active RFID solutions. Wavetrend technology enables
enhanced management of people, assets, and logistics for
improved business performance while optimizing customer
return on investment and payback time. Through both its
direct Professional Service teams and its global network of
accredited application and integration partners, Wavetrend
delivers a wide selection of proven, superior-performing
active RFID products and solutions to customers around the
world and supports a variety of industries including
transport, automotive, defense, healthcare, aviation, and
construction. For additional information, visit Wavetrend
at http://www.wavetrend.net . 


    For more information, please contact:

     Helen Bradley
     Wavetrend
     Tel:   [phone]
     Email: [e-mail]

     Bob Basmadjian
     Spectrum Marketing & Communications
     Tel:   [phone]
     Email: [e-mail]