WLW Acquisition Further Strengthens Seat pg's Position in Germany

WLW Acquisition Further Strengthens Seat pg's Position in Germany

October 05, 2007

    TURIN, Italy, Oct. 5 /Xinhua-PRNewswire/ -- Seat Pagine
Gialle S.p.A. ("Seat") announces having concluded
the purchase of Eniro AB's 100% holdings in Wer liefert
was? GmbH ("WLW").  The transaction, effective as
of today, reaches EUR 115 million in terms of Enterprise
Value and is mainly financed through operating cash-flow.

    The transaction was authorized in August by the German
federal
competition authority.

    The acquisition is consistent with Seat's strategy: to
leverage its existing assets in order to grow in Europe and
enlarge its international visibility.  Already operating
with the multi-channel directory Telegate and with
Europages, Seat will further reinforce its positioning in
Germany as well as in the online European B2B market, where
the group is already one of the leaders through its
subsidiary Europages.

    Germany is the most important B2B market in Europe and
one of the largest exporters in the world, with approx.
200k exporting firms with very high internet penetration
rates.  This makes the country an ideal playing field for
WLW and Europages, as the two companies together maximize
the potential:

    -- Usage: WLW has a strong user base in Germany, with
1.3
million monthly unique B2B users, while Europages has a
global coverage,
with 1.5 million unique B2B users per month from all
European countries
and a fast growing user base from far East countries such
as China and
India.

    -- Customer Base: WLW has a solid and long-standing
relationship
with approximately 30K advertisers in Germany and other
German speaking
countries, which represents an interesting opportunity for
the
cross-selling Europages offer.

    -- Salesforce: WLW has a sales force of about 80 reps,
complemented by Internet, telesales and subsidiaries
operating in other German speaking markets.  Europages is
operating through direct or indirect sales organizations in
Germany, France, Italy, Spain and 15 other countries and is
currently investing to strengthen its sales operations in
Germany.

    "With the WLW transaction Seat has completed the
largest acquisition since 2003 when the "new"
Seat was born", Luca Majocchi, Group Chief Executive
Officer of Seat Pagine Gialle, comments.  "This
represents a strategic move to improve our positioning in
the highly fragmented German directory market where we are
already offering high quality services through Telegate and
Europages and where we foresee a window of opportunity to be
exploited thanks to the combination of our existing and
acquired assets".

    The Seat Pagine Gialle Group is the European leader and
one of the main operators at world level in the sector of
multimedia profiled advertising, offering
"print-voice-online" directories, high-tech
products for the Internet and for satellite and
orthophotometric navigation, as well as complementary
communication services such as one-to-one marketing.  Seat
Pagine Gialle has been engaged in information services, and
search and communications tools for over 80 years.  It is a
success story based on a brand that is familiar to
everyone, a sales network employing over 1,700 persons, a
technology that is constantly evolving and a database that
includes 20 million households and 3 million businesses,
and a wide range of products guaranteeing a real integrated
system of communications to about 600,000 Italian customers.
 A total of 63.3 million volumes distributed to the homes
and offices of Italian subscribers (2006 figures), 32.5
million enquiries through the directory assistance service
(2006 figures), and over 307 million hits on online
directories (2006 figures) connect people and businesses,
bringing together needs and solutions and promoting
economic exchanges.

    For more information, please contact:

    Seat Pagine Gialle Communications
    Tel. [phone]
    fax [phone]
    [e-mail]

    Seat Pagine Gialle Investor Relations
    Tel [phone]
    [e-mail]

    Seat Pagine Gialle S.p.A. Legal and Corporate Affairs
    [e-mail]

    Barabino & Partners
    Tel [phone]
    Fax [phone]
    Federico Vercellino
    [e-mail]